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Having a strong brand identity and logo design plays an essential role in engaging your target audience and turning them into customers, fans and brand evangelists. If you don’t have a clear brand identity, consumers will perceive this is a lack of clarity or direction and that affects their faith and trust in your as a provider. Graphics: A consistent graphic treatment, such as the Swoosh, which is a trademarked part of the Nike brand. Shapes: The distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands.
All of these things mentioned above are taken into consideration whether we work with you to create a brand identity either from scratch or to refresh an old one to give it more relevance in today’s marketplace. FAB Marketing Group is proud to have Jim, Parker, one of Portland’s foremost logo designers on its team. Beth rather quickly got a "feel" for me in an extremely short time, and helped me define my business (brand identity, core values and competencies), something I had been trying to do for years! FAB Marketing Group took my drab marketing materials and turned them into something colorful, informative and fun.

This Web button advertised a fall Halloween ball that was co-sponsored by the DreamCon organization. Your company’s brand  identity and logo design should be memorable and lasting, attractive and relatable to your customer base.
We help you create an identity that will be memorable and attractive to consumers, communicates your core offerings and values and will be a driving force in the success of your business.
He is responsible for some of the region’s most iconic logos and brands and is a member of the National Color Council. She is very personable, focused, knows her "stuff" and treats you as an equal, explaining the process as it unfolds. Binnen veel organisaties zijn de disciplines gescheiden en verzinnen de professionals ieder hun eigen acties. Wij komen in praktijk nog regelmatig tegen dat de PR boodschap afwijkt van de slogans in marketing. Most importantly, it’s fundamental to consumer recognition and differentiates you from the competition.

They helped us revise the city of Lake Oswego's logo, develop standards for use and delivered a sharp, usable, and modern product that represents and will serve our City well. Beth and her team are now managing all of our marketing activities, social media, and planning for the future.
Marketeers kijken eerder naar wat 'lekker bekt', terwijl PR-professionals veelal inhoud willen geven. The team has endless creative capacity and was able to listen and respond to our needs exceedingly well. Bijgaande infographic laat op een zeer subtiele wijze het verschil zien tussen marketing, PR, reclame en branding.

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