Marketing communication methods,video editing software for youtube free 5.0,videoplayer n73,build web framework - PDF 2016

20.12.2015
I want to chat about two different approaches to marketing communications and give you five tips on how to improve your communications. For me “marketing communications” covers absolutely everything you say to your customer – your emails, your direct mail, your website copy, your sales pitch, your slide presentation, your YouTube videos, your local newspaper advertising, the images you use in your status updates and tweets, your blog posts…you name it and it is ALL marketing communications. What is this?   It is the method used to craft communications that fall flat…just like hitting a brick wall.  It can hurt. Typically, the copy is dull and dulling with a focus on product or service features.   Instead of presenting an enticing end result, you try to convince (aka sell) your customer on the abilities of your product or of you to perform. She’s a talented and very experienced interior designer.  She magically transforms ugly rooms into functioning works of art.
Any visitor to her website would have left immediately because the site did absolutely nothing to stimulate, tempt or tantalize anyone into taking any action.  Just a big brick wall. Instead of the hard impenetrable brick wall, your customers feel a verbal caressing – one that makes them want to take action.
The interior designer put together the copy for her website thinking her potential customers wanted to be certain she was a skilled designer and that she worked with them to create rooms that were tailored to their needs.  After all, this is what she does. The most common mistake in marketing communications is to think potential customers want or need to know something about YOU or your product. They want to buy from the person who delivers that something special to the buying experience. The best place to start is with your Buyer Persona.  Nail that down and you’ll have all of your answers. Do you tug at their hearts, their ego, their desires so they can’t resist when you describe the end result? 5.  Am I selling a product or service or presenting the fulfillment of my customer’s wants? Am I selling a vacation rental with so many beds and baths or presenting a memorable experience that will last a lifetime? Am I selling children’s books or presenting an opportunity for some quality time with one so dear? Am I selling an online training program with so many modules or presenting an opportunity to gain mastery in a specific area? You get the idea.  Stop selling and start presenting and all of your marketing communications will start delivering you far better results.
Sheila HibbardSheila Hibbard takes the fluff, hype and confusion out of marketing and social media. Receive Free weekly updates, tips and techniques to grow your business.  Fill in the information below and look for Marketing Action in your inbox. Posted in Communications and tagged communications, customers, marketing, marketing communications, Website.
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Interestingly, loyal consumers are even more likely than the general population to sour on brands: 31% of "WOM Champions," consumers who are active promoters for the brands they love, say they are more likely to share a bad experience with a brand than a good one. Below, other findings from the report, Urban Legends: Word-of-Mouth Myths, Madvocates and Champions, from COLLOQUY. The propensity to share negative WOM is present across all demographic groups in roughly similar proportions.
Just 7% of the general population are "Pure Madvocates" consumers who aren't connected to brands and aren't willing to advocate for them, but who are oriented to negative WOM.
Social media isn't a major accelerator of brand conversations: 84% of adults communicate about products and services via face-to-face conversations, whereas 35% do so via social media channels.
Bad news about brands travels faster than good: 75% of the general population say when they've had a bad experience with a product or service they advise friends and family. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources!
Companies have always felt Loyalty AKA Brand advocacy is about 'reward programs' or 'point systems'. In practice it has always been human nature to remember and voice negative or bad experiences. I'm a consumer and will definitely warn people against what I consider a bad company to deal with.
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The ordinal ranking of the different methods of communicating with clients yields the same conclusion we drew in the RIA-only channel report: live contact via in-person meetings and phone calls, remains the most important way to connect with clients. Affluent consumers (30%) are the most likely to spread bad news about a brand, followed by young adults (25%) and women (25%). MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. However, the younger consumer segment is more likely than the general population to use cell phone conversations (70% vs. That surpasses the 42% who say they always recommend a product or service they really like—and the 67% who say they love telling people about something new they've learned. Si en cualquier momento se siente insatisfecho con su experiencia con nosotros, puede cancelar su suscripcion. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs. Brand Advocates, who spread the positive WOM, are a fan of your product & services, because of the positive experience they've had. I promote the good, and, am more vocal with the bad- because that means I truly believe the company gives exceptionally poor service, misrepresents what they offer or simply scam you for your money. Also, we note an increase in the importance of special occasion communications across all three channels, perhaps indicating that they are relatively more effective in gaining the attention of clients. It just means that companies have to always be on their A game, and know that one bad experience can quickly spread negative associations about the brand.
A successful company will have their advocates come to their defense in the face of a bad review. When someone purchases goods or services from a brand that they have had a long-term continuous relationship they take it totally for granted when the typical purchase outcome is achieved via the purchase. They are not Brand Advocates (nor Brand Ambassadors) as they are claimed to be, but they are 'paid' to do so. They just go along their merry way without sharing with anyone that they are pleased or satisfied let's say that their coffee tastes the way they expected it to for the umpteenth consecutive time. Email, for example, is the fifth-ranked communication method, with the RIA channel specifically reporting notable usage. However, let the goods or service vary in it's expected delivery and you will hear about it in short order. The surprise seems to be that no matter how many times the brand got it right, the customer seems to only choose to broadcast the unexpected break from their expected norm of the brand.



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