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If You Enjoyed This Post, Make Sure You Subscribe to My Free Newsletter to Get My Posts Delivered Straight to Your Email Inbox! Franklin & Moore LLC offers expertise in all areas of accounting, bookkeeping, and financial-based planning. Franklin & Moore LLC is a full-service accounting firm, serving the personal and business needs for the community of San Clemente, California and beyond. Individual Accounts - The base of individual accounts serves to offer consistent revenues for the firm. Organizations of Over 50 Employees - Our most profitable business clients fall into the "over 50 employees" category.
Organizations Under 50 Employees - Organizations under 50 employees represent some of the fastest growing clients within the firm.
Market trends fall into three general categories: increasing use of software, and key client growth. Increasing use of software - Tax software is one of our major competitors and continues to erode revenue from individual clients with simple returns.
Key client growth - A cluster of our premier clients have experienced substantial success and growth.
Consumer trends - Those clients that are PC literate are more likely to consider tax preparation software as a viable alternative to using our services. Economic changes - Two economic changes are taking place, due to the increasing assets of the over-70 "depression generation" and their saving behavior. Franklin & Moore LLC is an accounting firm offering traditional accounting services and business consulting. Franklin & Moore is to be a profitable firm that continues to meet the financial objectives of the shareholders and provides a successful environment for its employees.
Our services offer expertise to enable our clients to better realize their financial objectives. Our services must be strong enough that each of our clients will answer positively to these questions. Franklin & Moore LLC offers a unique team of CPAs and a professional accounting and bookkeeping staff with proven expertise as business consultants.
The SWOT analysis addresses the strengths and weakness within Franklin & Moore and the opportunities and threats that exist in our environment.
A state-of-the-art computer system, utilizing the latest software that continues to enhance our productivity and expand our capacity.
Over-dependence on tax preparation work for individual and business clients and, therefore, a lack of diversification in our revenue sources. Inability to generate sufficient billable hours in the off-season, based on the current capacity of our systems and full-time staff. Difficulty in retaining aggressive non-partner CPAs, as they move to smaller firms that will make them partners sooner.
Being perceived as a non-progressive, "too traditional" firm and maybe overlooked as a viable option for new clients. Some individuals within the professional staff do not have an understanding of or a commitment to the marketing activities of the firm. Increasing income levels of the population over the age of 60 that have aggressively saved for retirement and have increasingly complex tax planning, tax preparation, and estate planning needs.
Leveraging the positive perception business has about locating in this section of Orange County.
Continued sophistication and affordability of software that replaces or minimizes the role of a CPA for tax preparation, accounting, and bookkeeping services. General perceptions that accounting firms are only used for tax-related aspects of business rather than as a valuable resource for broader business consulting issues.
Some organizations planning for an Initial Public Offering (IPO) perceive they must use a national accounting firm. Board member participation: Lodging Association of Southern California, San Clemente City Commission on Land Use, California Opera, Youth Sports. Additional work is required to better track revenues resulting from each of our marketing activities. Competitors fall into four primary categories; other firms, sole practitioners, licensed tax consultants and bookkeeping services, and software. Other CPA firms - A total of 5 firms conduct business in our area that are comparable to Franklin & Moore in size and capabilities, including one that is a national firm.

Licensed tax consultants and bookkeeping services - The "Type I" individual client, with straightforward and uncomplicated needs, often looks to licensed tax consultants and bookkeeping services in lieu of the services we offer.
If you want to improve your accounting practice, check out Build Your Firm’s Platinum Website service. Like a business, a non-profit organization needs a media relations and marketing plan to succeed.
Our mission is to provide the best possible services to non-profits while remaining cognizant of the bottom line and their needs to stretch limited resources without compromising on results.
As always, if you have any questions or to schedule a free consultation, please e-mail me or call at (631) 207-1057 or (212) 201-1339. With limited budgets to devote to marketing, non-profits must often target their resources to proven programs that obtain the best results. Since its inception in 2002, PRMG has been providing public relations services to non-profit organizations. At times, non-profit organizations need to turn to advertising to get their messages out, especially when they are trying to reach new supporters or program participants. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Spectruss is an Atlanta based marketing firm offers web design & development, marketing services and more.
Clipping is a handy way to collect and organize the most important slides from a presentation. Tesco has acquired Boston-based social marketing company BzzAgent in a deal worth around $60m, according to reports from the US. It is understood that BzzAgent will continue to operate as a standalone business, but it will work alongside dunnhumby, the Tesco shopper data operation behind the Clubcard.
BzzAgent was founded in 2001 by Dave Balter, who will remain as CEO and join dunnhumby's executive team. Tesco, Dunnhumby and WPP speculation: Is Sir Martin Sorrell about to pull off a mega deal with a big data buy? This presentation explains the role and importance of strategic marketing in law firms and other professional service practices.
However, while we all need to manage purpose, projects, and process, we’re not all in the same business (practice area). Therefore, once you know and are prepared to articulate your purpose, take the time to reflect on what matters most in your practice before you create any projects or engage in the process of fulfilling that purpose. The firm has a solid and loyal customer base in a market that has experienced constant but slowing growth in recent years. Our objective is to minimize the tax exposure of our clients and adhere to all state and federal tax laws. Our most important clients are mid to large-size organizations that rely on our services for their accounting needs. Approximately 20% of these accounts also depend on the firm for ongoing financial planning of their investment portfolios.
These corporate accounts generate the highest revenues on a per-hour basis and also generate revenues on the most consistent basis throughout the year. Franklin & Moore offers attractive services that understand and meet the needs of these clients. This includes products produced by Intuit with their "Turbo Tax" line and H&R Block Financial with their "Tax Cut" products.
Meeting these clients' needs will "bring us along" to offer additional services and provide an opportunity for us to strategically expand the services we offer. This is due to the growth of established businesses as well as movement into the San Clemente area. First, they have proportionately greater assets than their predecessors, particularly individuals with assets in excess of $1.2 million.
Unfortunately, technological advancements are also creating greater challenges in the competitive environment. In addition to the impact end-user software is having on the industry, firms of similar size have grown and expanded and there are more sole proprietors and licensed tax consultants and bookkeeping services. The firm's reputation is impeccable and is known throughout the San Clemente, California area as one of the top three accounting firms. Our firm will maintain strong growth as a provider of high quality professional services to our clients.

This analysis highlights areas to be leveraged and points out where we must improve within the firm and within our industry and market. The following is a summary of those activities and categorizes them in terms of "successful" and "unsuccessful." A successful marketing activity produced billable hours that were equal to or greater than the total investment into the activity, excluding time.
These firms have staff and technology resources similar to ours, although their focus and areas of specialization vary. This ranges from individuals that have been in business for over 20 years to those that are in their sixth month. This client type may consider these preparers on the basis of "self preparation avoidance" rather than from seeking proactive advice and council.
These alliances have positioned them to grow quickly and they could become a bigger threat. They have not been around for very long and struggle with providing quality services backed with expertise.
No matter how compelling the issue or cause, there are countless other organizations all vying for the public's attention.
We provide our clients the best tailored solutions to best fit for their brand and industry.
The bigger picture means that we are providing peace of mind for our clients - they are legally using their financial resources in the most productive manner possible. Tax preparation and planning is just the beginning as we strive to become an integral part of their financial management and planning process. As we gain expertise and establish our reputation in these areas, we market those to other clients and use them as a point of interest to attract new clients.
This growth rate has plateaued in recent years and is expected to remain constant for the foreseeable future. Franklin & Moore LLC serves the accounting and financial needs of businesses and individuals to enable them to realize their financial goals.
We will strive to consistently be perceived as a firm that is professional, trustworthy, accurate, and timely. We also provide a variety of valuable services that enable a business to optimize their profitability and minimize their tax exposure. An unsuccessful activity generated traceable revenue but was less than the cost of the effort. The firm is highly dependant on revenues from tax planning and preparation for businesses and individuals.
Our best clients value their time and resources, and seek to minimize their tax obligations. These clients are also more likely to look to Franklin & Moore for the widest range of services the firm offers, such as assisting with pension planning and investment management services.
The key clients in this category have annual sales between $250,000 and $3,000,000, serve customers in the Southern California market, have a local or statewide customer base, and are privately owned. For example, we are producing in excess of 50% more work, and therefore billable hours, with the same resources we did in 1995 due to the computer systems now in place. There is also a phenomenon where the children of this aging population are more likely to inherit assets and need to integrate these newly acquired assets with their own.
Franklin & Moore will offer the innovative approach clients need to reach their business and personal financial goals. We will work to offer our services in an innovative manner to create a source for business planning solutions that will be difficult to emulate. Target clients in this category have annual sales over $3 million, operate more than one location, serve a national customer base or more, and are publicly owned.
The long-term strategy is to grow with these clients as they expand and their needs for our services increase.
We offer a premium level of service and expect to receive premium compensation for those services. They realize and appreciate the value in the services we offer, along with the lost opportunity costs of not benefiting from our services. We must diversify our revenue base to realize ongoing growth and stability in a changing industry.

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