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Used by 90% of B2B marketers, more than one out every four marketing dollars goes to content marketing and 60% of marketers plan to increase their content marketing budget next year according to Content Marketing Institute and MarketingProfs research. Interestingly, over 50% of those B2B marketers surveyed focused on driving web traffic and engagement, tactics aimed at building a house file of prospects that may or may not be qualified.
As any good marketer knows, it’s critical to determine your marketing metrics after developing your goals to ensure that they’re aligned and that you have promotional codes and appropriate tracking in place. Based on the Content Marketing Institute and Marketing Profs research, B2B marketers tracked web traffic, sales lead quality, direct sales, sales lead quantity, qualitative customer feedback, SEO rankings and inbound links. While these metrics contribute to a better understanding of content marketing performance, they don’t necessarily tell whether the marketing goals were achieved. Despite brand awareness topping the list of content marketing goals, branding metrics are noticeably missing. To help you track your content marketing better, here are the major goals that should be integrated with your overall business objectives. While content marketing continues to be an expanding part of the B2B marketers’ budget, it should have goals that are aligned with your corporate objectives. Do you have any other marketing goals that you’d add to this list of content marketing goals and related metrics?
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At Webdirexion, we seek to understand the exact value of every source for visitors to our site. Make the dollar values as real as possible by a simple formula dividing your average first sale value for a new client, by the number of leads, downloads, or signups needed to create one sale. Next, set realistic goals for each traffic source based on the cost (time plus other expenses) spent on engagement tactics for that source. Questions?  Leave them here in comments, or contact us today and we’ll take a look at how well your own content is tied to business outcome goals.
Scott serves as Chief Optimizer on the Webdirexion team for both development and content marketing strategy, and is the author of the new book, "The Marketer's Concise Guide to CRO" (Oct. Scott has also taught business, web programming and eCommerce courses at colleges in the Portland, Oregon area. Looking back at decades of goal setting, I can honestly say that formal goal setting has not helped me achieve more, or made my life any better.
So instead of setting formal goals this coming year, with specific details and deadlines and metrics and such, I’m going to be much more relaxed about everything. If You Enjoyed This Post, Make Sure You Subscribe to My Free Newsletter to Get My Posts Delivered Straight to Your Email Inbox!
Content marketing goals can make the difference between a $250,000 a year business or a $10 billion a year business. The reality is that without taking the time to clearly define and document your marketing goals, you have less probability in actually achieving them. Millions of Americans Are Positively Impacted by the First Lady’s Initiative, Let’s Move!
This makes sense because marketers need to make their organization known, get new prospects and customers, and keep current customers purchasing.
For example, while web traffic is easy to track and gives an indicator of your content’s ability to attract attention, it doesn’t necessarily convert to leads or sales.
These measures tend to be soft and qualitative, requiring surveys and outside support that translates to increased marketing expense.

Further, ensure that you can track the appropriate measures so that you’re able to prove your content marketing is effective. If you go in without a strategy and a way to tell whether you’re winning or losing you are very unlikely to be successful. This requires figuring out who is currently connecting to you via social media, which social media sites your target market uses and how your social media presence compares to your competitors’. Our services makes the search engines value your site more, which results in higher rankings in search results. Above we can see that Linkedin is a more valuable social venue for us than FaceBook right now.
He currently teaches WordPress Content Marketing Power, an online course through Udemy, and has spoken at several Content Marketing conferences. We connect all the dots in your marketing cycle from prospecting online, to gathering leads and nurturing them into new clients and customers. I know what I want to do this year, or at least the direction I want to go, and I’m going to put one foot in front of the other and keep walking in that direction.
But building of quality links or back-links is one of the most time consuming and laborious side of marketing on the web.
He is a career marketing communications professional with niche industry specialties in healthcare, law firms, and hotel marketing and holds recent certifications in Google Analytics Mastery (Udemy), and RACE Digital Marketing (Smart Insights). I’ve studied goal setting, trained and written articles on goal setting, and know quite about the right and wrong ways to go about it. Our Wealthy Sistas® Radio Show Marketing Correspondent, Stacie Price of Aiden Marketing, is offering our listeners the opportunity to learn and identify their marketing goals for the new year.

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