Marketing ideas for dental practices,edit my video clip art,affiliate marketing for dummies 7th,edit movies online free 3d - For Begninners

02.09.2013
The threat of two feet of snow is a pretty good reason for closing an office—which is what Tina Vu Kelly, OD, of Alexandria, Virginia, did as a late January snowstorm hit the mid-Atlantic region. Amid predictions about exactly when the storm would hit, she canceled patients starting at noon on a Friday, which left time for staff and patients to get home or just stay home. The use of Solutionreach’s system is one of the efficiencies practices can gain now that so many patients can be reached via smartphones, email and social media. New patients are offered options: Solutionreach sends them a welcome message and allows patients to unsubscribe.
Solutionreach also helps practices develop a positive online brand by contacting patients after appointments. The feature allowing patients to request appointments is especially valuable for both patients and staff. Solutionreach also helps keep track of the practice’s substantial patient base by sending out the annual appointment reminders to patients when it’s time for them to come back in. When she first signed on about two years ago, she estimated that Solutionreach was providing services equivalent to a part-time staff person—at a lower cost. All four employees benefit, she says, because they all have fewer phone calls to make and follow-ups on their to-do lists. The town has a population of fewer than 10,000 people, and there’s been no OD in town since 2002.
She says that the primary care physicians also appreciate having someone who will take over eye-related issues for them. Just as she has the latest technology in the exam and pretesting lanes, it’s also important that she offers her patients the kinds of frames that they would want. As seen in Women in Optometry, September 2015 IssueJaclyn Munson, OD, joined the Weatherford Eyecare Center, a VisionSource® practice in Weatherford, Oklahoma, two years ago. Solutionreach, which offers a robust menu of services as part of a standard package, has teamed with Eyemaginations.
The surveys that are sent to patients two days after their exam or after new prescription eyewear has been picked up have helped the practice build on its reputation for excellence.
The comments from these reviews help the practice address these situations and improve patients’ experiences.
This fall, the practice will add iPads for registration for patients in the reception area and instant eyewear notifications. DDS Strategy is your full-service Dental Practice Marketing Company, specializing in delivering more patients with lower cost and growing the practices of general dentists and dental specialists.
Call us with any questions you may have about dentist marketing strategies for your dental practice. If your practice isn’t currently sending a monthly or bi-monthly patient newsletter, you might want to start incorporating this into your patient communication and marketing strategies. So why is it that patient newsletters are such an impactful tool for improving practice profitability and creating trusting and loyal patients? Patients Become Educated- Keeping patients informed with targeted education is critical for improving health outcomes and also directly impacts your bottom line. Credibility of Authority is Established- It’s significant to practice success to stay up-to-date with the technology, services, procedures and news within your industry.
You Stay Top of Mind- Keeping your practice name in front of your patients every month will keep you and their health on their minds. Patient Compliance Improves- Utilizing your newsletters to maintain a consistent connection with your patients and to keep them aware of the reasons why it is important to comply with treatment recommendations, will increase the likelihood that they will.
More Referrals Come In- Emailed newsletters are highly shareable and can be forwarded or posted on social media platforms for friends and family who may be interested in or may benefit from the information contained in them.
Coming up with creative content for your newsletters every month can be stressful and time-consuming.
As patients become and stay proactive with their healthcare, it becomes a win-win for everyone. Build an overall economic framework for maximizing new patients and minimizing acquisition cost. Real-life case studies and techniques from dental clinics utilizing online marketing and social media. Jack teaches Social Media Marketing to MBA students at Brigham Young University’s Marriott School of Management in Provo, Utah. Dale Tucci is the CEO of Tucci Management Consultants Incorporated providing dental practice management consulting services for over 30 years across North America. Sandie Baillargeon is a leading authority on how to increase the effectiveness of dental business systems.
Owner of Dental Strategy, a dental consulting company that helps dentists through the process of starting and purchasing a dental practice and managing their practice more effectively.
Chaitan Pettukola founded a web development company, which serviced several Fortune 500 companies. ARNOLDKris Strecker, Perfect Smiles Dental CareMark Stoffregen DDSLisa, Office Manager, Dr.


Please upgrade your browser or feel free to try the Google Chrome Frame plugin to improve your experience. If the patient hasn’t picked up his or her order in two weeks, Solutionreach sends a followup message.
Kelly signed with Solutionreach back in the fall, after having previously used a system from a different provider. They can also update their contact information online if they want to change how they’re contacted.
Kelly opened her practice in 2008 next to a Sears Optical in a major suburban Virginia shopping mall and moved to an independent setting in her current location a few miles away in 2013. The next nearest optometry practice is 35 miles away, which is also the distance to the closest ophthalmology practice. But she has also developed a strong referral network among the local primary care physicians. For example, she says that she has detected diabetes in a number of patients through a comprehensive annual eye exam, and she detected another patient with a malignant melanoma in the eye.
Riley says that she and the staff stepped up their social media presence once the practice signed on with Solutionreach, too, as a way to keep patients informed of the new technologies and products that were coming into the office. One of her first initiatives was to increase the amount of communication between the practice, its patients and the community. At the time that patients schedule their appointment, they receive a confirmation text or email or both. Most fees and co-pays are collected at the time of service, but those patients who have a balance after the insurance has been processed can get friendly billing reminders at 30, 60 or 90 days. So straight to the point…have you been taking advantage of this wide open opportunity to connect and communicate with your patients? If you still aren’t convinced, and are thinking you’ll stick with the postcards you’ve been using for the past 20 years, consider this statistic: A recent study of 300 various demographic target markets across the United States concluded that e-newsletters generated a 70% higher response rate than postcards. As patients stay educated on the benefits of services you provide, they will be more inclined to invest in the care and procedures you recommend to achieve the results they are looking for. As you keep your patients in the know, they will come to rely on you as a credible and trusted source for information they may need to achieve optimum health making them more likely talk to others about their positive patient experience. They will be less likely to forget to schedule or show up for upcoming appointments and more likely to call you without hesitation when they have questions or concerns. Sending educational articles focusing on various trending topics or industry related news will reinforce your credibility and build trust which is significant to improving case compliance.
As the need for a need for a new, or a change in providers is desired, your name will likely come to mind. Some patient engagement platforms come with access to a library of pre-written newsletters containing current industry news, health trends, etc. Patient satisfaction increases, patients feel empowered as they become better educated, and health outcomes improve. All Rights Reserved.All other trademarks, registered trademarks and copyrights are the property of their respective owners.
All research discussed at the conference is based on the successful practices of real Toronto-area dentists.
He is also a founding partner at My Social Practice, an agency that provides social media marketing ideas, content, strategy, and support to dental practices worldwide. Bitebank was created based on his experience working within the dental industry over the years. Kelly has been using Solutionreach, a software platform that handles all types of communication with patients.
The service contacts patients via email, text or a phone call—depending on the patient’s preference—to remind them of appointments.
I’d estimate now that Solutionreach services are about the equivalent of one full-time employee,” she says.
If a patient cancels, the staff can turn to its waiting list, which includes the names of patients who have said they’d like to be notified if an earlier appointment became available. People like the relationship we’ve built with them in five years, and patient communication builds loyalty.
When she first opened, she visited their offices, dropping off a gift basket and inviting the doctors to come in for an eye exam.
We have a number of low-income patients, and we have patients who want and are willing to pay for stylish and unique frames.” By asking patients in the latter group what they’re looking for, she and her optical staff have expanded the product offerings and lines that they carry. The company’s support team has helped me with all kinds of issues, from how to post survey responses on our website to how to create newsletters,” she says. We had five people show up within 10 minutes of that email going out to pick up their eyeglasses and contact lenses. Even better, having the ability to customize pre-written newsletters for that handful of patients that need extra attention or information is a great bonus and can go a long way in making your patients feel important.
We spoke to hundreds of clinics on their successful marketing techniques and now are sharing what really works with you.


Jack is a former ad agency Creative Director with a rich background in all aspects of the creative process. So letting patients know about canceled appointments and when the practice would be reopening once the storm had passed was done with just a few keystrokes at the computer. They can, for example, request appointments, check their account balance and make payments,” she says. After enough patient surveys are collected, Solutionreach makes the results available online.
That message can be sent to these patients electronically, so filling in the gaps in the schedule has become much easier, too. Also, our patients want to see that we have the technology that a larger, urban practice would have,” Dr. Riley was adamant that her patients would not need to settle for less than they would receive if they traveled for their care.
At that point, she’d have a chance to show them the advanced technol- ogy, including Optos, a Heidelberg Spectralis with BluePeakTM blue laser autofluorescence imaging and a visual field analyzer. But now, the practice Facebook and Twitter pages share patient reviews and announce products and events, and the practice sends electronic newsletters to patients as well.
Being able to communicate like that with our patients extends an arm of care outside of the structure of the building. We did an eblast on the importance of sunwear and UV protection, and by the end of the month, we had very few pairs of those sunglasses left,” Dr. Munson makes sure that she responds to any patient who voices a complaint on one of these surveys. Successfully managing your patient relationships is key to retaining your patients, rather than losing them to your competition. Kelly and her associate, Cynthia Reynolds-Temple, OD, who has been in practice for more than 20 years, both work full time, and three part-time ODs work there, as well. We were calling patients to confirm appointments or to let them know that their eyewear or contact lenses were in. They need to make that trip again to pick up or even adjust the eyewear and buy their contact lenses.
But the number of reminder phone calls that the staff now has to make has dropped dramatically. Our practice works with higher-quality labs, and that sometimes adds a day or two onto the process.
However, more are abandoning the yellow pages as dental practice websites become an increasingly valuable source of new patients. Mehra has over 15 years’ experience working in corporate finance, public offerings, capital markets, tax planning and mergers and acquisition advisory. They’re also sent a confirmation notice two days before the exam,and they receive a reminder on the day of the Rural practice increases its outreach beyond the patient visit Women exam. Rural dental practices are far more likely than urban ones to spend money on phone book advertising.
In fact, 3 out 4 rural dentists reported taking out yellow pages ads, whereas less that 1 out of 2 urban dentists did. The site’s weekly surveys and dental newsletters are viewed by thousands of dentists across the United States and Canada.
He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques. We offer strategies on how to set fees.$10,000 a Month Chart AuditExtract money from your files!
The value of new patients during that first year also doubled.When I first started, I had about 8-10 new patients a month. With the different approaches the The Wealthy Dentist has given me, I was able to move the number of new patients up to 41 a month.Dr.
In addition to that, I'm really implementing a lot of the marketing strategies that I found were the most effective for me.Especially when I first started, I tried a lot of different marketing techniques, and I wasn't sure whether they were going to work or not. With Jim and his team of dental management consultants, I've really been able to copy genius instead of creating mediocrity.Dr. Box 1220, Tiburon, CA 94920The material on this website is offered in conjunction with MasterPlan Alliance.Copyright 2015 Du Molin & Du Molin, Inc.
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