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There are hundreds of ways that you can market your gym, especially in the digitally connected world we live in now. Using digital marketing, you could target and promote your gym to your ideal audience where they spend most of their time. Reaching your ideal audience has never been easier but you do need to know what to market to them once youa€™re in front of them. Knowing what would and what wouldna€™t work for your gym has a lot to do with the type of gym you own.
Knowing your gym audience and what makes your gym special over the competition will help you use the correct verbiage when marketing your gym.
Once you have your target audience defined and channel of choice (social media, search ads, mobile apps or blogging) the next thing you need is an idea. To give you a helping hand and to get your ideas flowing here are 10 digital fitness marketing ideas you can use to market your gym. A slimdown Facebook promotion is perfect for a group of women looking to get in shape for summer. Marketing this as a special 6-month high-intensity program that is different from the regular class workouts.
Getting individuals to act towards achieving a goal when they are thinking about it the most, like the new year, would get the most amount of participation. Has a start date and end date – Clear timeline for the individual to reach their goal. Ita€™s cyclical – you can do the same promotion every year to attract more new members.
Business owners are innately competitive and getting them to have a friendly competition with other business owners will get everyone working towards a goal, and bring more sales to your gym. When doing a competition such as this there need to be guidelines, rules, set a timeline and a visual display of whoa€™s winning. Use your gym website toA create a landing page where non-members can sign in with either Twitter, Facebook or email to receive a free one-to-one session with a personal trainer or join in for a class. When the individual uses one of the above methods to sign-up to get the free class you have their information to provide them with more information even after they claim their free training. Again, as with the other flash special these people are testing out the waters need to be wooed. But dona€™t worry, if they dona€™t sign-up right there and then you can always provide them with on-going valuable content via Facebook, Twitter and Email. Everyone is glued to their phones so why not take advantage this and provide a free week pass to new check-ins on Facebook and Foursquare.
Google reviews not only look good when people are searching for a gym to commit to but people really read them and it helps your business rank higher than your competition in local SEO!
First, you get Google reviews on your page which looks good to non-members and it great for Google. The worst thing you can so when providing free passes is not asking for the membership, not paying special attention to them and not asking for feedback if for some reason they dona€™t want to commit to a membership. Everyone likes to be recognized and there is no better way to keep your members happy than them knowing their personal trainers and coaches are paying attention. Take a photo of your special member during or after a workout, share why they are so spectacular and recognize them on your digital channels.
Fitness marketing is not only about attracting new members but keeping your current members happy. Members can have a resource that they can turn to again and again when they need that extra bit of teaching or forget something that you told them.
Creating this unique content is not only a great time saver, member keeper but it also helps your website rank for more keywords.

Providing consistent, valuable content that is SEO optimized will get more people to your website online.
Then in these blog posts you have a way to capture the new visitor information and then you start creating an email list. You can test a lot of different fitness marketing campaigns but one thing that will bring members together is weight loss. When it comes to a weight loss challenge you dona€™t just have to limit it to your members. A big problem with eating healthy is that most people dona€™t know what to eat or how to make a€?healthya€? food taste good.
Remember dona€™t try to sell, rather provide value, help your members and non-members reach their goals and youa€™ll see a different response.
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Posted in Education, Foodservice, Healthcare, Sustainability.Tagged diabetics, heart risk, independence day, investment, partnerships, Restaurant Marketing, safe rooms, school, Sustainability, tornadoes, weight loss. Enjoy our monthly roundup of the latest tips and best practices to help you reach your business goals. The Tork Better Business Center provides valuable insights to help you reach your business goals. SCA offers personal care products, tissue, packaging, publication papers and solid-wood products in more than 90 countries. When it comes to fitness marketing, there are a lot of fun and engaging campaigns you could run. You can promote your gym offers and promotions straight to their phones, Facebook, Twitter, Instagram, email, etc. The promotions you run for a CrossFit box are completely different that those of a bar or cycling gym. Starting January 1st when the fitness motivation is at its highest and ending the first day of summer would be the ideal timeline. New members would sign up for six months at a special price and once they are hooked and love the results they see they would sign up for a long-term commitment to your gym. The special price largely depends on your monthly membership costs and the type of gym you own.
It could be weight loss, the total time devoted to working out, increasing in strength, or training for a triathlon or something like Tough Mudder.
They have to feel like they fit in; they will achieve the results they are looking for and feel comfortable. Lure them with a free week of workouts and make sure you have a way to sign them up after the one week is over. If youa€™re lacking in Google reviews get your members to leave you reviews and provide everyone that does a free month pass to give to whoever they wish.
Want to take it one step further, create special t-shirts that has a special saying or acronym on them. Whether this be a group or individual effort a weight loss campaign with a start date, end state, weight goals and coaches to help the individuals along the way will get members and even non-members on board. You know food is a constant battle with members so give them a helping hand with meal plans!
In addition to being an example provide your members and even non members meal plans to make their life easier.
From then on you could send them more valuable information and updates about becoming a member.
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Youa€™re also able to determine the digital marketing ROI, which makes the investment into social media much more valuable. Learn how to create and customize the campaigns reports, how to save them, schedule them, and even have them sent to your email on a regular basis. So should it matter if that epic weight loss didn’t reduce the risk of heart disease?
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Content is organized by segments that matter most to you, such as foodservice and healthcare, for easy access. With expert contributions on such issues as corporate hygiene and sustainability, the Tork Better Business Center is a one-stop resource for tips and best practices that encourage shared conversations. Are you looking to increase members, raise brand awareness, create evangelists from your current members? Are you going to get them to walk into your gym with a discount or maybe lure them with a giveaway? Ia€™m a relatively new member, and Ia€™ve been working extra hard on getting the movements correct. Since youa€™re trying to attract new members to your gym, the a€?Summer Slimdowna€? would be a unique program that a coach would put together for fast weight loss and a toned summer body.
If you have a one-to-one personal training company, it might be a little more costly for you to give six months for free with a 12-month contract versus a big box gym. Before the one month is over talk to the potential member about joining and get them signed up before the month is completed.
Make your members feel special by featuring a member of the week or month on your website and social media accounts.
Not only will these blog posts help with current members but now you have a place your members can turn to for resources and FAQa€™s.
This is great for gyms that have a lot of technical workouts where movements are essential in efficiently completing the workouts.
Send non-members valuable content via emails and persuade them to visit your gym with a discount or a trial period. You can give current gym members a discount since they will be paying extra to be part of the challenge.
Nutrition is one of the hardest thing for people to master so by providing a meal plan on your website (gated of course) will keep your members happy. We believe that a valid business case exists for numerous types of investments in building equipment and enhanced operating practices, and across the hospitality sector there are literally thousands of good projects with strong return on investment that are waiting to be undertaken. Lowe’s and DeWalt, for example, have partnered together to sponsor tool trade-in events that provide both an opportunity and an incentive to recycle outdated power tools. Content is organized under segments such as foodservice, education and healthcare for easier access. But it makes the different from them loving their experience and wanting to sign up on the spot to just liking it and walking away. You get the idea, make the prize something that is related to your gym and it somewhat expensive. They will feel like you’re going the extra mile, working harder to make sure they are seeing the results they want.
I bet there are a lot of CrossFit members that would love to develop their movements and would gladly sign-up for more one-on-one training. Remember you can market to current members to keep them happy, get them to purchase more and get them to become your gym promoters.

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