Marketing plan for radio station,free software of youtube video downloader,edit photos free monkey - PDF Review

02.08.2014
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Promotion Elements Advertising Public Relations Personal Selling Sales Promotion Print Collateral Direct Marketing Event Marketing Online Advertising Each of the following is a sub-set of promotion. Economic UTILITY The VALUE producers and marketers add to raw materials when they make them into a product and offer them for sale to the public. FORM UTILITY Involves changing RAW MATERIALS or PUTTING PARTS TOGETHER to make them more useful. TIME UTILITY Time utility is having a product available at a certain time of the year or at a convenient time of the day. POSSESSION UTILITY The exchange of a product for some monetary value is possession utility. The Marketing Plan Is that portion of the business plan that lays out the direction for the organizations marketing strategy. One of the most important things you can do to prepare for the year ahead is to create a budget for your musical activities. Try to get as clear as you can about everything you would like to do this year, and be sure towrite it all down.
Digital distribution: Although minimal, depending on which service you use, there is either an upfront cost or annual recurring cost to distribute your music to iTunes, Amazon, etc.
Graphic Design: Some bands are fortunate to have a member that is a skilled graphic designer. Photo Shoot: We can’t stress enough how important it is to have professional photos, especially for your website.
Publicist: Will you be hiring a publicist to help with the initial launch and promotion of your new music? Website: Well, we honestly believe you shouldn’t have to pay thousands of dollars for a new website.
Mailing List: Email newsletters are still the best way to convert fans to paying customers. Videos: YouTube is the 2nd largest search engine in the world, so chances are people will be trying to find your music on there. Ads: Will you be buying any ads online to help promote your music, live shows, or latest video?
This may not be the most fun part of the process, but it’s important to have tangible numbers so you can realistically assess what it’s going to take financially to achieve your goals. CD Sales: If you’re going to be playing live shows, having CDs on hand is still a good idea. Digital Sales: You should be selling digital music through your own website to make the most money, but also through online retailers.
Streaming: Although per-stream payouts from streaming services can be rather small, they can add up over time, and these services can also help new fans discover your music.


Digital Royalties: Whenever your music is played on services like SiriusXM radio, Pandora and webcasters, they must pay royalties. Licensing: If you get your song placed in a film, commercial, or TV show, chances are they’re going to pay you a licensing fee.
Crowdfunding: A crowdfunding campaign can help generate enough money to offset the cost of producing your album. Make sure to have 2 columns for the numbers, one for Projections, and one for your Actual results. The Last Shadow Puppets – Everything You’ve Come To ExpectHold on – is this calendar accurate?
Ocean Alley Talk Album Details, Touring the World and Fork BrandingThe life of a touring band is a strange one.
Brauninger – Seamlessly Blending The Blues and Jazz In SongFor Brauninger, music comes naturally. Graham Nash Talks About Love, Music and the Demise of Crosby, Stills and NashGraham Nash is a simple man of many intricacies. Marketing is the management process by which goods and services move from concept to the customer.
Inputs materials acquisition mineral extracting Outputs Products ready to be delivered to customers and stores Everything but manufacturing. Fees for service (copying, printing, etc.) Fines for late returns Is the concept of price important to you? Social science that analyzes and describes the consequences of choices made concerning scarce productive resources. Businesses study consumer shopping habits to determine the most convenient and efficient locations to sell products. Sales people, displays, packaging and labeling, advertising, sales brochures… Anything used to encourage sales gives the product added value. The Executive Summary Outlines the who, what, where, when, how and why of the marketing plan.
Library Description The section should describe the librarys role in the community, its history, emerging trends, products and services offered and its strategic objectives.
Situation Analysis It is helpful (but not required) to do a SWOT analysis of your librarys marketing capabilities to better understand your situation.
Having a budget will give you a much clearer look at where you want to go financially, how you’ll get there, and what your progress is along the way.
There is often a fee to apply, and for some conferences, even if you’re accepted to showcase, it still costs money to attend.
If not, hire a professional graphic designer to handle your album artwork, as well as images you’ll need for your website and social media profiles.
Most mailing list services charge a monthly fee, but if you’re using Bandzoogle for your website, amailing list is included.


Making an official video is a good idea, but you should also upload simple lyric videos and other low budget videos.
Facebook ads can be highly targeted, and now services like Topspin offer targeted onlineadvertising for musicians. You should be using mostly free promotional tactics to engage your fans like using your website, blogging, email newsletters, as well as social media like Facebook and Twitter to create awareness about your music. Do your best to estimate how much income you’ll be bringing in over the course of the next year. Again, if you’ll be playing live shows, printing a small batch to have at your merch table can help generate extra income. You should sign up for a free SoundExchange account to make sure you’re getting those royalties.
But the bottom line is that performing live is a great way to earn income, sell merch, build your mailing list, and connect with your fans.
Just be sure to have some t-shirts, as well as smaller items like buttons and stickers that you can sell to fans after the show. The disposable income can then be used to help pay for expenses related to producing and marketing your album. That way you can see if things are costing above or below your projections and you can adjust accordingly throughout the year. Promotion is likely to be the most important variable of your marketing mix because it is the most easily controlled. Economics is the study of how individuals and societies choose to employ those resources: what goods and services will be produced, how they will be produced, and how they will be distributed among the members of society. Organizations are paid according the the extent of the economic utility their products or services provide. Explains who is responsible for managing activities and provides a timeline for their completion. Develop a marketing plan in the context of the larger, more encompassing strategic plan or business plan. Some nonprofits pull together a marketing committee consisting of non-staff members with specific marketing expertise. Be sure to read our blog series The 4 P’s of Playing Live to make sure you’re getting the most out of your gigs. Develop a strategy for each marketing mix variable that comes into play for each objective.



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