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12.08.2014
Now there will be lots of spirit items such as mini footballs in Crimson and Red floating around and Championship T-Shirts that we will see Alabama fans wearing for years come.
When I conducted a survey of all my readers a few months back, one of the top questions was “How do you market services? There are those that believe marketing is marketing, regardless if what you offer is a service or product. So, marketers of services have come up with a number of low-cost, ingenious ways to offer a “free taste” or “test drive” of their services.
Of course, marketers of products use these techniques, as well, but with a different emphasis and intent. Schedule a Consultation:What stops many successful women entrepreneurs from effectively getting their creative gifts out into the world, and from breaking through to the next level in their business, isn’t motivation, spirit or drive, it’s their inner dialogue.
It was not my desired outcome, but the good news is that an SEC team won the National Championship proving it’s dominance once again in College football.


For on some instinctual level I knew that marketing services and products was both the same and different, but I had never articulated this before.
You purchase a product … a soccer ball, a cup of coffee, a book, a trash compactor … and you get something that you can touch, see, feel.
What I plan to talk about in this month’s Monday posts is how to use a variety of marketing techniques to market products and services and how you might use them differently, depending on what you market.
Share this post!About the authorCarma Spence, The Own Your Awesome in Business and Life Coach, is fiercely committed to guiding women entrepreneurs to achieve confidence, clarity and self-awareness so they can have the creative, authentic and profitable business they dream of and live the life they deserve. Schedule a “Curious Conversation with Carma” to learn how I can help you Own Your Awesome and achieve your goals in business and life. There were thousands of Pom Poms waving in the crowd as well as many other spirit items, the majority of them were Crimson and Red. So I did a little research to help me focus my thoughts and what I found is that the experts are pretty much divided on this topic.


But here’s how I see it: The basics of marketing apply to both products and services, just the specifics need to be tailored to what you are offering. If you are looking for a proven professional who can guide you to address the self-doubt, self-sabotage and second-guessing that keeps you stuck, you've come to the right place. With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, my mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people's lives in meaningful and positive ways. But with a service, the service provider would have to give up valuable time and energy to give the client a similar sampling experience.



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