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As Steve Jobs steps down from his position at Apple, he leaves behind a legacy that doesn’t seem to be lost on anyone considering how many retrospective pieces have been published.
It’s an important lesson for any industry: How can you get in tune with the most basic functions of your audience? Q: I attended your forensics panel at SINC OC and remember you saying that DNA can be extracted from a single cell found at the scene. Not a bad price to pay, if it means you getA to become the world's biggest smartphone company. Here I give four examples of the commonly taught penetration, product development, market development, and diversification strategies. When marketers try to sell the existing product to the existing customers, they engage in penetration strategy. McDonald's introduced salads in their outlets in order to retain its existing customers, many of whom were becoming more health conscious.Salads are exactly opposite of what McDonald's is known for!
Introducing an existing product in different markets is perhaps one of the most used strategies to extract full benefit of a successful product.
When marketers introduce a totally new product to a completely new market, they engage in diversification.

However, regulatory pressures, changing consumer behavior, and negative media coverage forced them to introduce more healthy choices on the menu. A very common example is entering different geographical areas nationally and internationally. Jobs’ roller coaster career with the company and ultimate redemption borders on a fairytale and has led to a consumer base that identifies with Apple tech at an almost genetic level.
For example, by changing pricing, by adding minor features (new and improved!), changing the packaging (shampoo sachets), or highlighting alternative uses.
With its launch Apple targeted a very large customer group, very different from its traditional smaller cult-like following. One undeniable element Jobs brought back to the ailing company was a design philosophy based on things humans recognize as objectively beautiful.
The Golden Rectangle is known in many arts and mathematics circles as an aesthetically pleasing ratio. And that’s not pee that’s squirt.”Remember the gap-toothed, rambling, self-proclaimed “queen” of Stickam?
In this commercial, we get to how Cadbury India is pushing for chocolates to be used as small gifts instead of more traditional sweets used during Diwali festival.

In my opinion Apple's agreements with music labels gave them their unique positioning rather than the iPod hardware or iTunes.
Steve Jobs and his team put a tremendous effort in creating contracts with music labels and artists. There are things we mechanically recognize as beautiful, things we immediately if subconsciously find comforting or soothing. As we move away from the conformity of sitting at a desk with fingers curled over a keyboard, we are adapting a more human form with our use of technology.Apple products have innovated in a way that is effectively turning technology into an extension of the human form.
This radical, trendsetting idea has somehow managed to popularize tablet computers – a newer breed of devices that some experts believe will bring an end to traditional PCs. This technology ecosystem is the nascent form of the increasing prosthetic role these devices play in our lives.

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