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25.10.2014
The other important component of a strategic plan is an environmental scan, which reveals potential threats of the company as well as strengths.
The other part of strategic planning is strategy implementation, which involves using the company resources to ensure that its objectives are achieved. The penetration that brands and products have can be recorded by companies such as ACNielsen and TNS who offer panel measurement services to calculate this and other consumer measures.
Pakistan State Oil penetrate in Pakistan market from 40% to 65% in the duration of 4 years by developing new retail outlets.
Developing a new market for the existing company product is called market development strategy.This is the process of finding new market for the new customer to increase company performance by increasing sales and profits. A marketing manager has to think about the following questions before implementing a market development strategy: Is it profitable?
Developing or modifying new products and offering to the existing market is called product development strategy. Canon diversified from a camera-making company into producing whole new range of office equipment. Marketing strategy is a process that allows an organization to use all its resources in order to reach its goals, achieve a sustainable competitive advantage and increase sales.
Because there is a lot going on the marketing stage today, everybody must struggle to keep up.
Because marketing executives are busy people with many responsibilities, including identifying business opportunities, running promotional campaigns and monitoring the marketplace and collaborating with product people, they cannot keep up with the emerging tactics and technology. When Grey4 Creative is tasked with developing a marketing strategy for a company, all our expertise are quickly organised into an engine that churns out customised communication strategies, brand strategies, online strategies and targeted campaigns to attract more customers, manage perceptions, build brand awareness and positively affect bottom-lines. The focus of a Grey4 Creative marketing strategy is to communicate that our clients’ products and services meet customer needs and so as to foster and develop long-term and profitable relationships with those customers. We then craft a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. When formulating a marketing strategy, we take account how your business’ strengths and weaknesses will affect your marketing. We put the marketing strategy into effect with a marketing plan that sets out the aims, actions, dates, costs, resources and effective selling programmes. Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
Successful branding also creates “brand equity” – the amount of money that customers are willing to pay just because it’s your brand. You acquire customers quickly because your prospects’ experience with you supports everything you say. You can charge a premium because your market knows why you’re better and is willing to pay for it. The market may not have a consistent view or impression of your product and company, but in general you think it’s positive.
You haven’t thought a lot about branding because it doesn’t necessarily seem relevant, but you admit that you can do a better job of communicating consistently with the market. What you do, what you say and how you say it may contradict each other and confuse your prospects.
Create a free account in our marketing planning and management web app for step-by-step guidance.
Before working on your brand strategy, make sure you’ve identified your competitive positioning strategy – your brand strategy will bring it to life. Identify which benefits are emotional – the most powerful brand strategies tap into emotions, even among business buyers. Look at the emotional benefits and boil them down to one thing that your customers should think of when they think of you. Write positioning statements and a story about your brand; use them throughout your company materials.
Determine how your employees will interact with prospects and customers to convey the personality and make sure your brand “lives” within your company.
Together with your competitive positioning strategy, your brand strategy is the essence of what you represent.


The Marketing MO planning app is your behind-the-scenes Chief Marketing Officer, a comprehensive resource that will improve your overall business, whether it’s a consulting practice, start up, or mid-size company. The above graphic shows an approach to building or modifying a company’s digital marketing program.
Marketing Foundation: This is the area that is critical to the entire program and involves understanding your target market as well as the creation of published Buyer Personas describing the psychographics and demographics of the people coming to your website. As a full service digital media agency, we focus our attention on four major areas: Website Design and Development, Online Marketing, Social Media Marketing and Strategy. A strategic plan includes having a mission statement that describes the vision of the company. Strategic formulation is another important part of planning strategically which seeks to enable the company to attain much needed profits and to be superior to its competitors. The strategy is also dependent on company objectives include increasing sales, increasing profit, enter into new market, develop new product and enter into new business. Marketing efforts of the company to offer their existing products in the current markets is called market penetration strategy. In these cases penetration is given as a percentage of a country’s households who have bought that particular brand or product at least once within a defined period of time. Companies can develop market on geographical such as city,country,region,state etc and demographical such as age,sex,gender,class etc. Diversification strategy is adopted by the company if the current market is saturated due to which revenues and profits are lower.
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It includes all long-term marketing activities that are related with the analysis of the initial strategic situation and that deal with the formulation, selection and evaluation of market-oriented activities. As a result, marketing professionals are pressured to be progressive and include the emerging media into their marketing strategy. That is why you need to focus your marketing strategy on identifying emerging opportunities.
As a result, firms tend to put their best employees to work on innovation so the results are guaranteed.
Our marketing strategies are therefore flexible and we are able to respond to shifts in brand image and demand.
Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, is the focus of our marketing strategy.
We always look to making the most of your budget by carefully choosing the activities with the best returns by avoiding spreading your budget too thinly. This means we actually begin the creation of your marketing strategy document with an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats. Grey4 will strategise  on how you can sell more to your existing customers or look at ways of improving the retention of key customers. Learn how to set up, manage and improve your distribution channels with this detailed how-to guide from the experts at Marketing MO.
And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. But when you put two companies up against each other, the one that represents something valuable will have an easier time reaching, engaging, closing and retaining customers. In addition to generating revenue, brand equity makes your company itself more valuable over the long term.
It’s easy to begin dialogue with new prospects because they quickly understand what you stand for. A feature is an attribute – a color, a configuration; a benefit is what that feature does for the customer. A great brand strategy helps you communicate more effectively with your market, so follow it in every interaction you have with your prospects and customers.
When tackling any new marketing task, have confidence that we have your back – with the structure and detail you need to get things done right. This area also involves the identification of critical e-marketing objectives, goals, key performance indicators, and key performance indicator targets.


We help our clients build and develop their the content that is their business using digital tools. With the guidance if the vision the company states its objectives as part of strategic planning process.
The last part of strategic planning is evaluation since for a plan to be successful it has to be monitored. The best way to do this to attract competitors customer and looking for potential customer for the existing products. Marketing Manager must conduct a detailed survey whether it is feasible to introduce new product in the current market.
At the corporate level, it is generally and its also very interesting entering a promising business outside of the scope of the existing business unit. A market strategy is developed as a long-term plan that details specific objectives and activities for the current year. But the key to good marketing is not abusing neologisms and gadgets; it is to achieve goals in an effective manner. Put together a team that can run test and learn programs, meet with start-ups and evaluate the real potential of these opportunities. Because innovation is considered crucial to the future of the organization, teams become populated by senior executives with ample resources available.
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We also cater for the emergence of new products and services by our client or our clients competitors and always seek to grow clients markets by world-class Integrated Marketing Solutions. If need be, the marketing strategy (which would be flexible) is amended for maximum performance. One thing we do is to conduct some market research on your existing customers at this point, as it will help us to build a more honest picture of your reputation in the marketplace. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers. The more fleshed out these areas are, the easier it will be to develop everything else below. The marketing manager uses these four groups to give more focus to the market segment decision: existing customers, competitor customers, non-buying in current segments, new segments. However, these strategies are interactive, dynamic and are partially unplanned, adapting to new climate changes. Defining and clarifying your business objectives can determine the failure or success of your company.
Although most of them will fail, once an emerging opportunity passes in a pilot program is can be integrated into the strategic process as a tool to achieve sales, advocacy or awareness. If you want to capture significant market share, start with a strong brand strategy or you may not get far. In order to develop a successful marketing strategy that engages consumers, you must follow the essential principles. The one-size-fits-all approach used by marketers results in complicated models used to define marketing purposes. While strategy focuses on achieving objectives, innovation focuses on creating a new thing and therefore is a messy field. However, a business can be adequately illustrated by evaluating its advocacy, awareness and sales.
Failure must be an option and it must be done cheaply, by keeping the resources to a minimum. It is important to focus the marketing strategy on one of these three metrics in order to avoid complications.



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