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21.11.2015
Training For Success marketing and sales development programs are designed for specific industries and tailored to meet your organization's specific goals, style and objectives.
We offer individual marketing and sales strategy coaching as well as customized training programs devoted to a variety of marketing topics. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Clipping is a handy way to collect and organize the most important slides from a presentation.
Many businesses jump head first into a marketing program without first considering what they want to achieve. What if I told you that all that marketing ‘stuff’ can actually help you generate leads and convert those leads into great clients?
Taking the time to prepare a marketing strategy will help you grasp the many factors that may affect your success. There are a plethora of marketing tools in the marketplace at the moment and while most serve a purpose, it’s important to remember that they’re not all going to be the best fit for you and your business. A good marketing strategy will identify the tasks that you need to carry out to achieve your goals.


Consider this; have you ever received a call from a wonderful advertising salesperson whose charm and wit has you convinced that spending $4000 in their publication will reap you untold riches?
If you take the time to consider each advertising opportunity in relation to your focused marketing strategy, you will be better equipped to recognise the great advertising opportunities from the not-so-great ones.  Then you won’t be wasting time and money on promotions that aren’t going to give you a positive return on investment. This isn’t to say that you can’t be flexible in your strategy and allow new avenues of promotion but ONLY after you’ve carefully weighed it against your strategic plan.
It’s another suitable way to analyze a company’s competitive position in comparison to the offerings of competitors. Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. In addition, each program incorporates the skills and tools utilized by your top achievers. Finding these drivers or your ‘spark’, will help you to define the objectives for your organisation and understand how best to take your business to market. By breaking down your overall business strategy into achievable marketing objectives, you will be able to track and measure your success.
By analysing each factor, you will be able to focus your resources on the areas with the best returns and this gives you control over your marketing and your business.


This will allow you to focus on the stuff you need and not the new shiny products that will only serve to distract you from your purpose.
We recommend revisiting your marketing strategy every 12-18 months to ensure it is still aligned with your business goals.
If you’re still unsure if you need one, or how to write one, contact Off The Line Marketing and we can help you through the process. As with Porter’s Generic Strategies, Bowman considers competitive advantage in relation to cost advantage or differentiation advantage.
You’re busy generating leads, hunting new clients, managing production and chasing payments, you don’t have time for all that marketing stuff right?



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