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Profile market segments involve market share potential, lifetime customer value, revenue potential and profitability potential. Defining the business objectives for shorter and longer term is necessary for a successful business. Meetings should be held for reviewing information and make a strategy for touching market and deploying tactics.
After these four steps are completed, it is time to assemble a full-fledged marketing plan.
Many businesses jump head first into a marketing program without first considering what they want to achieve. What if I told you that all that marketing ‘stuff’ can actually help you generate leads and convert those leads into great clients? Taking the time to prepare a marketing strategy will help you grasp the many factors that may affect your success. There are a plethora of marketing tools in the marketplace at the moment and while most serve a purpose, it’s important to remember that they’re not all going to be the best fit for you and your business.
A good marketing strategy will identify the tasks that you need to carry out to achieve your goals.
Consider this; have you ever received a call from a wonderful advertising salesperson whose charm and wit has you convinced that spending $4000 in their publication will reap you untold riches? If you take the time to consider each advertising opportunity in relation to your focused marketing strategy, you will be better equipped to recognise the great advertising opportunities from the not-so-great ones.  Then you won’t be wasting time and money on promotions that aren’t going to give you a positive return on investment.
This isn’t to say that you can’t be flexible in your strategy and allow new avenues of promotion but ONLY after you’ve carefully weighed it against your strategic plan. Training For Success marketing and sales development programs are designed for specific industries and tailored to meet your organization's specific goals, style and objectives.
We offer individual marketing and sales strategy coaching as well as customized training programs devoted to a variety of marketing topics. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Share128 Tweet609 Pin211 +1508 Share318Shares 1.8KDoes your social media marketing lack execution? Whether you are a sales professional, massage therapist or healthcare provider, your business deserves a social media presence that supports and encourages growth. Execute on a social media strategy that produces significant results without it feeling difficult or overwhelming?
Below are three tips to supercharge your strategy and create a consistent message with superior results! The words goal and objective are often confused, especially when it comes to social media marketing.
Your goals and objectives will vary dependent on your mission, long-term and short-term vision, audience, and product or service.
Build out your goals with this social media strategy worksheet from Exact Target by Sales Force.
Now that you know what you’re working towards, break those goals and objectives down into manageable action steps. Utilize the top six social media channels – Facebook, Google+, Twitter, Pinterest, YouTube, and LinkedIn to create an integrated social media marketing campaign that supports growth. Conduct an audience survey to determine where to expand, grow, and diversify company social media presence during each quarter of the year. Identify 10 industry pages with significant reach within the real estate community and build a relationship by liking and commenting on their posts with a goal of raising awareness about our page and driving traffic back through our hyperlink. Engage fans and followers through giveaways and sweepstakes such as a social media business plan or analysis. Monitor trends, characteristics and top posts through analytics and insights.  Tweak posts to meet the needs of each social channel fan and follower base. Next step: Now that you know what you are trying to achieve, put a plan in place to monitor key metrics. One you’ve created your goals, objectives and action steps, it’s time to flesh out the details. How will each social channel, including Facebook, Google+, Twitter, YouTube, LinkedIn and Pinterest support and promote your overall plan? Create a winning social media strategy that caters to the unique needs of your potential client! Post on business page once per day including articles, tips, how-to’s, video tutorials, and other people’s content that’s relevant to your fans and followers.

Take the time to strategically design and implement your social media strategy, then determine how you will stay consistent in your efforts. The important thing is  to know your limitations and what you can commit to without over-extending yourself.
If you’re eager to improve your social media results, implementing and executing upon a strategy can bring extraordinary results. Enter your name and email to receive a FREE copy of my eBook, "10 Ways to Virtually Crush the Competition" and my weekly newsletter. What a great tutorial for collecting those scattered thoughts and putting them to work for us!
Excellent work, and sorely needed, judging by the plethora of people running their social media campaigns with no real plan, strategic or otherwise. Being able to identify and quantify your objectives is a big piece to social media marketing that most people miss. The sample social media strategy sheet you have shared for planning it out will be my bible for this…will be very much used by me hahahah ?? THANKS!!! Thank you so much again for your support and for sharing all these great things for everyone interested to benefit.
I love the way you have shared the importance of planning and goal setting when it comes to social media strategy. Nice tips Rebekah, and I’m a big fan of editorial calendars to keep both the message and the content on track.
Monitoring is also important as people tend not to focus so much on conversion but conversation, and whilst both are important, one directly impacts the bottom line of the business. The more information you are freely giving away, the more the reader realizes that it may be beneficial to invest in your services. Rebekah, Your suggestions are going to really help me clearly put together a social media marketing plan for my business. Charting a digital strategy roadmap was on the syllabus when Dean Hanlon of Razorfish came to campus Feb. He participated in the MBA course “Digital Marketing Strategy:  Search, Social, Mobile, and Beyond” designed and taught by UNC Kenan-Flagler marketing professor Valarie Zeithaml. Finding these drivers or your ‘spark’, will help you to define the objectives for your organisation and understand how best to take your business to market. By breaking down your overall business strategy into achievable marketing objectives, you will be able to track and measure your success. By analysing each factor, you will be able to focus your resources on the areas with the best returns and this gives you control over your marketing and your business. This will allow you to focus on the stuff you need and not the new shiny products that will only serve to distract you from your purpose.
We recommend revisiting your marketing strategy every 12-18 months to ensure it is still aligned with your business goals. If you’re still unsure if you need one, or how to write one, contact Off The Line Marketing and we can help you through the process. In addition, each program incorporates the skills and tools utilized by your top achievers. While they both relate to what you want to achieve, they differ in the how, when, and what. For example, find local networks that include business professionals similar to your line of work.
Using a social media editorial calendar will keep you focused and on track so you don’t become overwhelmed. Breaking down your goals and objectives can be a great way to attained them just in time, simple steps could go further just hung up a bit then your done. As a founder of startup I think that some part of work in sales and marketing should be outsourced. Its difficult for most small business owners to leverage SMM (if) they go about it in an ad hoc manner. I find 2 things that work exceptionally well for me are a task list that I can check things off (gives me a sense of accomplishment) and working backward from my main goal.
As an aside, do you use any tools to schedule your pins on Pinterest or is it a manual process? I don’t use any tools to schedule my pins on Pinterest, but you can try Pinwoot or GoPixel. Most people don’t do that and honestly speaking I am also guilty of that to some extent. A person who is working full time cannot possibly do all this work every day to build their business further.

The more you can give away, the more valuable you become to the reader or social media follower. I am already doing some of the things you suggest but I have much more that I can accomplish and your tips will be great for helping me. Thanks for the tips… I will keep an eye on this and make a decision real soon to follow your wonderful tips!!
In a later conversation with the school staff, he shared simple, easy-to-implement tips that businesses of all sizes can use to navigate the constantly changing world of social media. A simple distribution of labor is an easy way to deal with the constant pressure to feed the social media beasts. Our mission is to give you a behind-the-scenes look at life at a leading international business school. You’re busy generating leads, hunting new clients, managing production and chasing payments, you don’t have time for all that marketing stuff right? Building authority via social media requires an unwavering commitment to consistently sharing knowledge based on your particular expertise.
You can make a smaller investment to building your marketing plan until your growth provides the cash flow needed to hire more permanent staffing.
Having an action plan that strived to meet the documented objectives and goals makes all the difference in the world. These ways are Very inspiring, motivating, interesting and really effective to create a social media marketing strategy.
There was an announcement today that Viraltag and HootSuite will soon have the capability of scheduling pins. After reading this article, I know how to approach social media marketing in the right way and accomplish your goals. I’d be interested in reading a post about what you do with competitors social media strategies, how you monitor them, if you set any goals based on them, etc.
From my experience having more than 2 social media objectives requires a lot more investment and less focus.
For example, have a different employee each week take on the responsibility of finding one or two interesting, industry-related articles per day to share online, Hanlon said. Organizations need to be present and responsive, answering questions and replying to comments within 24 hours. Various social measurement companies can help clients understand what people are saying about their brands on social media, blogs and community sites. Also, you often need the expertise of more knowledgeable professionals providing strategic growth plans and your budget doesn’t not allow for that level of investment for the long term. The trick is to keep fine tuning the processes and measure tangible results so you don’t lose momentum and motivation to keep on keeping on. 9 on Advertising Age’s A-List, address challenging issues affecting their business models, marketing and digital presence.
Using it in tweets and Facebook posts throughout the month can help the content receive more attention, he said. While tracking the basics, such as Twitter mentions or site traffic, is critical, recognize that there are multiple levels of metrics and performance benefits, he said.
At the highest level, companies need to evaluate how social media platforms help them reach the main goals of the organization, such as raising brand awareness and increasing prestige.
I love your suggestion to build it out in a basic spreadsheet, I think this is really going to help me figure out what times are working better then others. And before adopting the latest social media craze, answer two questions: Does it reach the key audience I’m targeting?
Then the email itself becomes more of a summary of what you’re sharing during the week or month.” Many firms might not have enough to create unique updates for all of the social media platforms that are relevant to their target audiences. This can be accomplished by putting one employee who understands the social media rules of engagement – who to respond to and how to create authentic conversations – in charge of responding.
One solution, said Hanlon, is to use one of the apps that link social media networks and manage updates simultaneously, such as Buffer and HootSuite. Learn what key audiences’ expectations and behaviors are, and then decide which technologies will optimize the firm’s online presence and get the highest ROI.

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