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Read this Marketing Tactics Checklist to get a list of tactics that can help improve strategic marketing. Preparation for the air vacation is actually the beginning of the trip, because when you start planning, it gives you a thrill of anticipation. As you may have already read in our Ideal Customer blog post, and by taking a look at the image below, there are literally hundreds of online and offline promotional opportunities for tourism businesses to invest in.
To help guide you to make the right decisions regarding your marketing investment we have outlined 5 guiding principles below. So we recommend you focus on tactics that are most trusted as they will provide you with the best return on your investment.
If your tourism business attracts repeat purchasers (most likely if you have a lot of local customers) you should also focus on tactics that encourage existing customers to visit or buy again. Unfortunately there is no prescribed formula for successful marketing in the tourism industry. Now that you have some guiding rules to play with, what marketing tactics will you invest in? Our Tourism Marketing Academy is a brand new, 6-month mentoring program designed exclusively for tourism operators, helping them decipher the tourism marketing maze, to create a sustainable business.
Enter your details below to get exclusive access to our FREE 3 Part Webinar Series for tourism operators! Once subscribed, we’ll also send you our monthly enewsletter, which is jam packed full of inspiring tourism marketing insight & ideas ready for you to implement straight away! A holistic 6 month marketing mentoring program designed exclusively for tourism operators to develop & implement a strategic tourism marketing plan to grow their business! A high-level, tailored mentoring program for staff in destinations who are responsible for the development and implementation of Destination Marketing Strategies.
Many marketing plans lack the flexibility to capture specific tactics for your business… you end up spending hours editing and changing the template layout to meet your specific planning needs. With the Marketing Plan Template Builder you can create a simple template for an annual marketing plan with tactics and budget tracking that meets your specific business needs… with the flexibility to easily edit it as your plans change each year. The Marketing Plan Template Builder guides you through marketing strategy and tactics options for building an annual marketing plan template.
Simply select  strategies and tactics from the main marketing categories that apply to your business and your marketing plan goals. The Marketing Plan Template Builder can be purchased individually or as part of our Marketing Plan Bundle package (see details below). The Marketing Plan Template Builder is set up so that you can quickly and easily create a customized annual marketing plan with tactics and budget allocations.

Start by selecting the year for your annual plan, entering your business name and defining target audience segments (these segments populate target audience options for specific tactics in the plan builder). Easy drop down selections are pre-loaded for each category, tactic, target date and target audience.
Once selections are made in the plan builder, the Marketing Plan Template is populated with your selections. The Marketing Plan Template is your customized plan output – there you can add additional detail for each tactic as well as allocated budgets by tactics. With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn.
Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules. The checklist explores basic marketing tactics that can be used by almost any organization.
However, it is up to each business to identify their own unique mix of these tactics to achieve their marketing goals and objectives, which will be largely dependent on resources, and customers segments. Any of the least trusted tactics, such as online advertising, should be approached with care.
Therefore we recommend you focus on content marketing tactics that influence your customers in the consideration phase, as this is where they are influenced the most. The reason for this is your existing customers are 10x more likely to buy from you again than new customers, and it costs anywhere from 4-10 times more to acquire a new customer, than it is to retain a current customer, so it makes sense to be focusing on them. And by smart, I mean, simply choosing those activities that can be measured as they relate to the generation of sales.
But, from our experience, those businesses that are offering transparency, honesty and communicate consistently will be successful with their marketing efforts. All the necessary formulas are built-in to the template builder so you get the ideal marketing plan layout for your business! Best of all, you can use the template builder over and over again, year after year for one low price!
Instructions are included for advanced excel users that want to edit the drop down options too. In addition to taking the guesswork out of choosing which marketing tactics you may want to use, there are helpful tips for each section of the marketing plan builder to provide more information on marketing options and how to use the builder. Use this plan to track your budget, actual budget spent and variance for each of your marketing plan tactics throughout the year.
Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing.
Posted on November 6, 2012 by Denice Surjan" > Earlier this year Experian Marketing Services surveyed marketers about their holiday marketing plans.

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They can also become your best advocates for your business, which is the most trusted form of advertising.  Developing a targeted customer relationship management plan is the most effective way to increase repeat customers. If you can’t see a direct link between your investment and sales for your business, then DO NOT INVEST.
This means, undertaking achievable marketing actions, with identifiable goals and measurable objectives. We wanted to learn what successes they had with the marketing tactics they used last year and what their investment plans are for those tactics this holiday season. The majority of promotional activities can be measured these days, marketing is not a cost-centre anymore. Here’s what we found.Email marketing, paid search marketing and online display advertising were the three most successful tactics of the 2011 holiday season, as reported by those who used them. Fifty-four percent, 49% and 35% respectively, reported extremely or very successful campaigns.Based on these successes it makes sense that when we look at investment, email marketing leads the pack with 96% of marketers planning to invest this year.
Paid search marketing and online display advertising also show increased adoption rates for the upcoming holiday.What a difference a year makes for Pinterest boards. Thirty percent reported using the emerging channel last year and 71% plan to use it in 2012. This isn’t surprising, since at the end of last year Pinterest emerged as the third most visited social networking site behind Facebook and Twitter. Marketers see the value of this traffic and want to put the site to work for them this holiday. More marketers in our survey reported that they will adopt mobile-related marketing tactics this holiday season. Rounding out the top five biggest movers this holiday is another mobile tactic, SMS text marketing.
For more tips watch our holiday webcast featuring marketing insights you can use right away. Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

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