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02.04.2015
Internet Marketing or Search Engine Optimization is a very powerful methodology to promote any kind of things over internet world within very short period. For much of its history, marketing has focused on bombarding customers with advertisements and promotional messages designed to sway them into buying products and services.
Furthermore, the emergence of the Internet, mobile communications technologies and social media has given marketers an easy and affordable means of spreading their marketing messages on a much wider and more intrusive basis. However, marketers are finding today’s consumers to be increasingly indifferent, if not outright hostile, to interruption-based marketing and quicker to express their dissatisfaction. Using the very same technologies and channels used by marketers to disseminate their marketing messages, individual consumers can now reach a worldwide audience through blogs, Tweets, videos, e-mail and SMS. Because of consumers’ aversion to intrusive marketing practices and their penchant for expressing their dissatisfaction via social media, companies are becoming more aware that marketing to customers has become a privilege that requires them to first seek the permission of the customers. The terms for granting permission, such as the use of customer information, the frequency of communication and the type of content they will receive, must also be made very clear to the customer. Another crucial point to remember is that once a customer grants permission, he must be given the means of withdrawing that permission at any given time. Playing the interruption-marketing game is a crapshoot that involves spending a lot of advertising dollars in an effort to catch even a few seconds of the customer’s attention in a world where he is inundated by thousands of marketing messages on a daily basis.
Permission-based marketing involves gaining the customers’ interest first by offering something of value, and then asking their permission to continue delivering that value in a personalized and relevant manner.
You don't have to worry about payrolls, tax, employee benefits or anything associates with running a physical business. You can sell physical products or digital products or just about anything that is offered out there. First of all, you need to register as an affiliate with the company that you want to sell the products for. If you look at the right of the webpage you will see that I placed the vmware affiliate banner with a link to the product. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Achieving engagement with a customer or fan base is not so much about tactics such as Facebook or tools like Radian6, but how these are best leveraged to enable meaningful interaction with the consumer. We also have a new guide by Andrew Campbell describing how to create a customer retention plan, again part of a long-term process to build relationships. The people that have already bought from you are super-special, I mean really special when you think about it.
There are multiple ways to generate insight, some of it should be engrained in your business day-to-day, other elements should be done at key times of the year. Get data from those masses who do nothing on your site, tools like 4Q and Kampyle are great since they're low commitment, fast and anonymous.
Email surveys are good if you lack a steady stream of data and prefer to ad-hoc, mass questioning of your database, annually for example. With the proliferation of social media usage, the idea of message amplification is really key, I feel.
We're talking about the consumers experience of your product or service and how they feed that back. Reactive - Zappos are the best example we hear of a customer obsessed brand who put tools and process around their consumer. Proactive - Think Dell as past masters at this, and where Gary Vaynerchuck pushes with his The Thank You Economy book.
Each approach isn't mutually exclusive, after all they're just processes dependent on how an organisation wants to (and can) work. Of course, capturing and using data is at the heart of informing the creation of tailored content for the consumer.
Useful content is at the heart of such a content strategy, on-topic content enables you to demonstrate a continued relevance to consumers who are buying certain types of products from you, or at least they're giving you indicators as to what is motivating and helping solve problems in their world. This approach has obvious potential for re-promotion of your products in the right way, and at the right time, adding value and re-engaging re-affirms relevance and earns you that right. A platform to share - One of the most powerful ways to remain valuable is to enable the consumer to connect and share with other like-minded consumers, this allows the like-minded to flock together and simultaneously deliver ongoing insight for the brand hosting the platform. It's a complex space, our recommendation would be to start with simpler tools such as Office Autopilot where the focus is segmentation of a lead database (based on whatever makes sense: preferences, subject of interest, product type) since this enables the communication of the most relevant content. This table summarises our recommendations on content marketing KPIsA related to retention (Engage) and other parts of our RACE framework. As you know, the intense competition make the business more hard,Business in the New Economy is a civilized version of war! This Corporate WordPress Theme is designed by studiopress, which is very famous wordpress template design company.
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At first you need to think about SEO (Search Engine Optimization) friendly structure if you optimize your website properly.
Once you done successfully ON PAGE optimization then you have to make a plan for OFF PAGE optimization. This focus has become even stronger in an increasingly competitive marketing environment where many marketers believe that the key to success finding ever more effective ways of grabbing customers’ attention, even to the point of intruding upon their privacy and personal time. This is particularly true in the burgeoning field of online marketing, where Internet users are constantly bombarded with floating pop-up banners, e-mail and SMS spam, marketing content disguised as legitimate blogs or reviews, and other annoyances. This is because consumers are more sophisticated and discerning than before and more likely to feel insulted and turned off by intrusive, unsolicited, one-way marketing messages.
Not only can consumer-generated content spread virally and reach an audience of millions in a matter of a few days, they also tend to carry a lot more weight with fellow consumers than the paid advertisements of companies. This permission is critical if customers are to pay attention to what you, the marketer, have to say.
You do not need the customer’s permission when you provide free content in your website, such as articles, blogs, videos, webinars, white papers, infographics and others, since you are hosting that content yourself or having it hosted in a sharing site.
This means promising and delivering value to the customer without demanding anything in return.


As much as possible, the permission must be explicit in order to avoid any misunderstanding with the customer. Once you have gotten your customers’ permission to market to them, it is important that you do not violate their trust by breaking the terms. This can be done through opt-out and unsubscribe mechanisms that allow customers to request their de-listing from customer lists and subscription lists. Today’s customers have become more adept at tuning out unsolicited advertising, so there is no guarantee of success even if you do manage to intrude upon them. It is an acknowledgement that it is the customer’s privilege whether or not to pay attention to your marketing message and that you respect them enough to seek their permission first.
If someone takes the flyer and are interested, he or she would start his computer up and follow the link you provided on the flyer. As Seth describes in the quoteA above, open and maintain conversation, ask questions, listen, build better products and market in a more relevant way - add value to the relationship with the consumer. What insights do we have about our customers, their needs from online services and perceptions of our service?
They paid you money - they bought into what you said and now have a unique perspective of what it is like to journey from finding you, to evaluating you against the competition, then deciding to purchase anda€¦ then what? The questions we'd suggest that you ask are surrounding satisfaction with the process, what it's like to deal with you from an outside perspective. It's the most common form of insights gathering though done last minute when things feel broken, it's certainly better than no insights, just. Build relevant data capture at key buyer stages so that you learn more about your consumer as they near purchase, and beyond. It's not that everything has to be commercially orientated either, though personally I'd ensure it ties back.
If you can engage any visitor on at least some level, then worst case, you can see how well your content and messaging resonates with an audience. Do you understand the gap between your customer needs and your delivery and how do you improve and prioritise satisfaction? As a business tools like Twitter and Facebook are channels back to customer service, no matter what they customer wants, apparently. Dell's approach is to listen to the whole market and seed out unhappy (and happy) customers in order they can pro-actively solve customer problems. Both require tools, customer process and at the more progressed, Dell, high-end a CRM software or community of some form (see question 5 and 6). Blogs are a way to centralise this, to form the content hub, then repurposing your content into Facebook, Twitter, LinkedIn and Google+ represent additional ways to reach (with permission) and so re-connect. It's right-side up marketing in that sense since it has an inbound effect over interruptive outbound promotions that feel random to the recipient.
How do we create an integrated communications lifecycle, integrating channels, content and marketing around the customer? Marketing automation can help here and Dave has reviewed marketing automation tools before in this post. The power is layering on purchase intent (inferred through click behaviour and explicit through web forms) to then tone up or down promotional intensity and the strength of offers as relevant to the consumer. Through measurement and then improvement through testing against objectives, it's only as complex as it needs to be for your organisation.
It’s designed to work well for professional marketing websites, professional blogs or both. If you buy this theme, you can get access to detailed theme tutorials, including limited customization techniques and support through thier private forum.
They are also more cynical about perceived attempts by marketers to blatantly manipulate their emotions and intellect and quicker to express and share their disgust and dismay with other consumers.
Thus, a single negative feedback from a consumer now has the power to inflict massive damage to a company’s reputation and bottom-line. This can be the hardest thing to do, especially for marketers who are focused on generating the maximum amount of sales in the shortest possible time. It is common for customers to fail to realize that an action meant giving their implicit permission to receive marketing content from a company, in which case they would consider it as spam.
If customers give you their email address to subscribe to your newsletter, you may not use it for any other purpose and you should only send them the newsletter and nothing else. At worse, your aggressive tactics will earn their ire and hostility enough to be flogged online or in social media.
By giving their permission, customers are in effect telling you that they will pay attention to what you have to say, and that is the most valuable thing for any marketer. This ensures that you get a commission when somebody clicks on the link and generates a sale.
Some examples are Commission Junction or CJ, Google, ClickBank and Amazon to mention a few. To create these conversations and build relationships is challenging - the biggest challenge in marketing perhaps.
You thank them if, they're lucky, reward them somehow, just re-sell to them or simply ignore them?
Did you even meet the customer's requirements and is there a quality gap from the users reality. But better is designing insight capture into the marketing and sales process in a robust way, for example using email sequences since it brings the consumer to the marketing table. This can be as simple questions built into existing enquiry, purchase and post purchase forms. You can easily ensure that commercial goals tie to customer engagement or marketing KPIs by developing a simple matrix. Commercial sales are the end goal, and yet they're still preceded by a number of KPIs that are more manageable and meaningful to those working on the front line. How this is done is dependent on what kind of organisation you are in terms of budgets and resources available. Layer on segmented email communications to such solid social media programme and you're pioneering brand communications! This is an area being pioneered by high-end, fully integrated marketing automation platforms like EDialog and Eloqua, and being made accessible to the rest of us by companies such as Genius, Office Autopilot and Marketo.


Integrating email communications, SMS and outbound with direct mail is pretty obvious and totally possible with these platforms since you get to design the communications sequences for each segment, and sub-segment.
Focus on the basics as to what content, tools and techniques drive re-engagement, referral and re-purchase evidenced by your measurement dashboard. However, when you want to go beyond your website and use email, text messages or social media to send your content to customers, then it is crucial to get their permission first.
It is entirely possible for a company to keep creating new and free content without generating the expected sales. If you want to send them other content aside from the newsletter, then you would need to seek additional permission to do so, such as including a link to your newsletter that they can choose to click on. When a customer opts out or un-subscribes, the company must promptly honor that request or else face legal penalties and earn the ire of the customer. Remember one thing here, people won't just buy the stuff on your webpage because it's there. I know this topic very well so I wrote about the benefits and what virtualization can do for you.
The cool thing is that they have multiple products that you can choose from and market on your website or flyer.
There are no quick tips we can give here, but we can offer this structure which will step you through the decisions you need to make to work towards long-term relationships. The first step is to understand how they perceive you based on the service and experience you have provided. Of course you can target particular groups of customers with email, so they're powerful in this sense. Think about using tools such as Get Satisfaction for feedback too since it offers you progression into a feedback community and crowd-sourcing. Using this approach allows people at different levels, with different perspectives, within an organisation to see the value in an engagement or retention programme. Being useful adds an incomparable value to a consumer relationship post purchase as well as keep you front of mind. Marketing automation is a huge area and different platforms have strengths in different areas. However, permission-based marketing does make the assumption that when customers derive true value from your offering, then they are more likely to reciprocate your efforts by paying attention to your message.
Because of this they might decline your application to become a affiliate marketer of their products.
If you have a product you can also become a merchant and then other people can sell your product for a commission. So you need to harness insights A you have about this super special group of people, and what insights could you have to help you do a better job to generate more sales? You can also use the "Watch don't ask" approach of using analytics to see what customers click on or don't click on.
For example, take the idea of customer making a second or third (repeat) purchase vs a referral of your brand to friends, both matter, both will tie to traffic to your domain and so can be tied to sale. Two reasons - you're connecting the consumer with others, and deepening their experience of subject area. Marketing automation includes analytics and intelligence gathering, automating lead generation and conversion and advanced cross-department workflow.
So long as the KPIs can be tied broadly to sale (question 1) then discussions with management are much simpler and meaningful at the commercial level.
For the customer, repeat purchase can manifest in 'lifetime value' commercial goals as well as 'new vs returning' visitors for the marketers using in Google Analytics.
The practical start point is to take a lead from B2B marketers who focus around the automation of lead generation and lead conversion, with "get lead, convert lead" being the mantra, focussing mostly on email and outbound telemarketing in its simplest sense. You have to convince your customers that this is the best product based on your experiences. You submit your music to their website and they sell and distribute it to various publisher such as iTunes, for example.
You can just as easily use other counters of engagement, such as use of Facebook (usually more customer orientated) and any owned web property such as customer forums or groups. With clickbank you can submit your product and specify the amount of commission people can earn when they sell your product. Digital products are easy to manage cause they don't have to keep physical stock in a ware house. But please remember, it does take time but doing the basics right could save you time as well.Let me just quickly talk about keywords and how they can help generate traffic. Keywords are words that people search for in search engines such as Google to get what they are looking for. The keywords must be relevant to what your website is all about. What's the use if your website is about computers but your content is about cars or dating sites or something else? People will get the impression that you don't know what you are talking about and rather go to another website.Your affiliate links should also be about what your site or page is about.
If your website is about computers, then your affiliate products should also be about computers or at least be, computer related. I have sometimes come across computer websites where there are links to online gambling or dating sites. You want to read the best possible review or gather the most relevant information before you decide to buy. Show potential buyers how this product saved you a lot of time and effort and what the features are.
This will give the client the impression that you have used the product and you know how it works.You could even supply an email address or feed back form if they want to contact you for more information. After reading the book I released just how many mistakes I made trying to master affiliate marketing.
I have also written a short review on the eBook if you are interested.If you are exited about internet marketing and you think this is just the thing for you, then I strongly suggest you buy the book.



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