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11.02.2014
Developers Still Prefer iOS, But HTML5 Coming On Strong (Appcelerator and IDC via e-Strategy Trends)According to the fourth quarter survey of mobile developers by Appcelerator and IDC, about 63 percent of mobile developers are "very interested" in using HTML5 to build their apps.
Massive Spike in Mobile Enterprise App Revenue (Strategy Analytics via Mobile Marketing Watch)A report from Strategy Analytics shows that mobile business collaboration, productivity, and process apps went mobile in a big way in 2012. Shoppers Prefer Mobile Web To Apps (Nielsen via BrainSINS)Recently, Nielsen published a report where it’s shown that users prefer to access retailers mobile Web to retailers' apps. Why HTML5 Should Replace Native Apps For E-Commerce (GetElastic)HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow. Mobile strategies that consider the ROI of developing apps, with a long-term outlook, will shift away from native development, though it may take some time to catch on, as the hype around native apps has convinced many marketing departments that native e-commerce apps are necessary. The threat of two feet of snow is a pretty good reason for closing an office—which is what Tina Vu Kelly, OD, of Alexandria, Virginia, did as a late January snowstorm hit the mid-Atlantic region. Amid predictions about exactly when the storm would hit, she canceled patients starting at noon on a Friday, which left time for staff and patients to get home or just stay home. The use of Solutionreach’s system is one of the efficiencies practices can gain now that so many patients can be reached via smartphones, email and social media. New patients are offered options: Solutionreach sends them a welcome message and allows patients to unsubscribe. Solutionreach also helps practices develop a positive online brand by contacting patients after appointments. The feature allowing patients to request appointments is especially valuable for both patients and staff.
Solutionreach also helps keep track of the practice’s substantial patient base by sending out the annual appointment reminders to patients when it’s time for them to come back in. When she first signed on about two years ago, she estimated that Solutionreach was providing services equivalent to a part-time staff person—at a lower cost. All four employees benefit, she says, because they all have fewer phone calls to make and follow-ups on their to-do lists. The town has a population of fewer than 10,000 people, and there’s been no OD in town since 2002. She says that the primary care physicians also appreciate having someone who will take over eye-related issues for them. Just as she has the latest technology in the exam and pretesting lanes, it’s also important that she offers her patients the kinds of frames that they would want. As seen in Women in Optometry, September 2015 IssueJaclyn Munson, OD, joined the Weatherford Eyecare Center, a VisionSource® practice in Weatherford, Oklahoma, two years ago. Solutionreach, which offers a robust menu of services as part of a standard package, has teamed with Eyemaginations. The surveys that are sent to patients two days after their exam or after new prescription eyewear has been picked up have helped the practice build on its reputation for excellence. The comments from these reviews help the practice address these situations and improve patients’ experiences. This fall, the practice will add iPads for registration for patients in the reception area and instant eyewear notifications. In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The survey was conducted by analyzing the activity of more than 5,000 users during the 2011 holidays. The ease of maintaining one experience that serves all platforms and the significant cost benefit will make this a no-brainer approach for organizations. ARNOLDKris Strecker, Perfect Smiles Dental CareMark Stoffregen DDSLisa, Office Manager, Dr.
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If the patient hasn’t picked up his or her order in two weeks, Solutionreach sends a followup message. Kelly signed with Solutionreach back in the fall, after having previously used a system from a different provider.
They can also update their contact information online if they want to change how they’re contacted.


Kelly opened her practice in 2008 next to a Sears Optical in a major suburban Virginia shopping mall and moved to an independent setting in her current location a few miles away in 2013. The next nearest optometry practice is 35 miles away, which is also the distance to the closest ophthalmology practice. But she has also developed a strong referral network among the local primary care physicians. For example, she says that she has detected diabetes in a number of patients through a comprehensive annual eye exam, and she detected another patient with a malignant melanoma in the eye.
Riley says that she and the staff stepped up their social media presence once the practice signed on with Solutionreach, too, as a way to keep patients informed of the new technologies and products that were coming into the office. One of her first initiatives was to increase the amount of communication between the practice, its patients and the community.
At the time that patients schedule their appointment, they receive a confirmation text or email or both.
Most fees and co-pays are collected at the time of service, but those patients who have a balance after the insurance has been processed can get friendly billing reminders at 30, 60 or 90 days. Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity.
For instance, see how social news Zite lets you read an article on through the browser or in the app (an example of how hybrid apps are accelerating HTML5 adoption).
Aggregating the access to mobile Web stores and specific retailers' apps, almost 60 percent of the traffic went to the principal e-commerce websites: Amazon, Best Buy, eBay, Target, and Walmart.
Kelly has been using Solutionreach, a software platform that handles all types of communication with patients. The service contacts patients via email, text or a phone call—depending on the patient’s preference—to remind them of appointments. I’d estimate now that Solutionreach services are about the equivalent of one full-time employee,” she says.
If a patient cancels, the staff can turn to its waiting list, which includes the names of patients who have said they’d like to be notified if an earlier appointment became available.
People like the relationship we’ve built with them in five years, and patient communication builds loyalty.
When she first opened, she visited their offices, dropping off a gift basket and inviting the doctors to come in for an eye exam. We have a number of low-income patients, and we have patients who want and are willing to pay for stylish and unique frames.” By asking patients in the latter group what they’re looking for, she and her optical staff have expanded the product offerings and lines that they carry. The company’s support team has helped me with all kinds of issues, from how to post survey responses on our website to how to create newsletters,” she says. We had five people show up within 10 minutes of that email going out to pick up their eyeglasses and contact lenses. They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile.
With the app economy exploding, we now see thousands of apps use the hybrid wrapper model to increase the efficiency of building an app and lower the overall development costs.
In that time period, more than three-quarters of respondents plan to devote at least 5 percent of their total ad budget to mobile.
So letting patients know about canceled appointments and when the practice would be reopening once the storm had passed was done with just a few keystrokes at the computer. They can, for example, request appointments, check their account balance and make payments,” she says.
After enough patient surveys are collected, Solutionreach makes the results available online. That message can be sent to these patients electronically, so filling in the gaps in the schedule has become much easier, too. Also, our patients want to see that we have the technology that a larger, urban practice would have,” Dr.
Riley was adamant that her patients would not need to settle for less than they would receive if they traveled for their care. At that point, she’d have a chance to show them the advanced technol- ogy, including Optos, a Heidelberg Spectralis with BluePeakTM blue laser autofluorescence imaging and a visual field analyzer.


But now, the practice Facebook and Twitter pages share patient reviews and announce products and events, and the practice sends electronic newsletters to patients as well.
Being able to communicate like that with our patients extends an arm of care outside of the structure of the building. We did an eblast on the importance of sunwear and UV protection, and by the end of the month, we had very few pairs of those sunglasses left,” Dr.
Munson makes sure that she responds to any patient who voices a complaint on one of these surveys.
Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. Seventy percent of respondents believed the fast adoption of smartphones and tablets was the top factor driving up the price of ads on mobile, indicating that mobile penetration is the most important factor determining advertising value. Kelly and her associate, Cynthia Reynolds-Temple, OD, who has been in practice for more than 20 years, both work full time, and three part-time ODs work there, as well. We were calling patients to confirm appointments or to let them know that their eyewear or contact lenses were in. They need to make that trip again to pick up or even adjust the eyewear and buy their contact lenses. But the number of reminder phone calls that the staff now has to make has dropped dramatically. Our practice works with higher-quality labs, and that sometimes adds a day or two onto the process. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates. Two-thirds of buyers cited improved ad formats on mobile as an important factor driving up prices.
Most respondents believed that the mobile and desktop channels would be comparably priced within the next two years. They’re also sent a confirmation notice two days before the exam,and they receive a reminder on the day of the Rural practice increases its outreach beyond the patient visit Women exam. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60.
That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet.
It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request.
One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops. Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.



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