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Companies have used social media marketing as a marketing tool to market their products and services but as to the question of whether it has been utilized effectively depends on the results. Social media marketing helps in building the brand name of the company, and establishes the company as an authority in the market. The companies become ubiquitous in term that they are found everywhere by the customers and anyone, anywhere can access your social profile, check out some of the user reviews and the latest product updates you’d posted there. A presence in social media would necessarily mean that you are going to get flooded with rave reviews; chances are a higher visibility will net you a few negative comments or reviews. If you want to take advantage of social media tools, and see some measurable returns on your investment of money and time, then you just need to plan. Grow Social MarketingDigital Marketing Strategists committed to growing your brand and driving ROI. Based on your business goals and objectives, we will discuss which social media tools you will use. Email Marketing with Constant Contact – Grow Social Marketing is proud to be a Constant Contact Solution Provider. An ideal social media strategy depends on your business, goals and objectives, time and resources.  What is important to consider in your marketing plan is that social media tools and communities are the best opportunity for you to connect with customers and prospects, using multiple touch points and media outlets. This requires ongoing time, management and effort.  A successful social media plan equates to 5-10 hours per week.
With the plethora of social media options, Grow Social Marketing ensures that you tackle the right channels with the right content. Using Social Media and Content Marketing for Product LaunchesWhen launching a new product, one of the greatest challenges business owners face centers on marketing. Worldwide Internet, Social Media and Mobile Statistics for 2015As reported by we are social, a global conversation agency that helps brands to listen, understand and engage in conversations in social media worldwide, mobile increasingly dominates the digital world. We provide customized social media management services by capitalizing on all of the Social Media Marketing tools available at our disposal. Leverage social networks to build affinity with your company, product, service, brand, or issue position. Engagement in the social networks for business requires an integrated approach; social networks do not operate on a stand-alone basis.
To ensure consistent branding it is recommended that we collaborate with your website developer to implement revisions to your website that incorporate your SMM campaign. The growth of social media marketing platforms has become a major part of building social signals that are very important in any SEO digital marketing campaign. Facebook contests and campaigns are powerful ways for brands to engage with customers in social. Yes, quite a few have jumped onto the social media bandwagon without understanding the need to utilize it effectively. Building a profile in the most followed social media platform is not going to cost you much.
You can use the platform to interact with other users and increase brand awareness and gain higher visibility.
By making it easy for others to communicate with you, you can answer all queries and issues promptly. Though at the onset it seems to be costless, the resources are to be paid to create the profile, update it and answer to the queries posted by clients, on regular basis. It is possible for the employees to leak out information through the media and if you don’t check the profiles several times, you could find out that some of your latest news have been pre-released, resulting in more negative press. If that is not feasible for your business, consider hiring an expert like Grow Social Marketing.

Grow Social Marketing will work with your company to navigate the fast changing world of the social web to help your company improve customer relationships and increase sales. Jennifer was able to explain the basics to us in terms we could understand and then laid out a path we could comfortably follow.Dave CunixBogart Cunix & Browning LLCJennifer is the real deal and "gets it" when it comes to not only social media, but marketing designed to accelerate any business.
On top of being a social butterfly, your wife Anne engages in volunteer work and is involved in several reputable charities. Having an online presence in social networks is like your wife Anne telling 2 friends in her volunteer organization about your new car gadget (because their husbands will definitely want one), who tell 2 friends, who tell 2 friends …… while at the same time Fred telling 2 friends on his sports teams about your new car gadget (because they are young guys with their first car), who tell 2 friends, who tell 2 friends …… while also at the same time Faith telling 2 friends about your cool new car gadget (because she knows their parents will want one), who tell 2 friends, who tell 2 friends and the parents are telling 2 friends who tell 2 friends…….Getting the picture? Sales of your last new product were down significantly in 2010 compared to new product releases in prior years. If you have a business, service, product, or brand – it is essential that you create an online social presence. We have effective methods for ensuring that your social media marketing goals are achieved.
At Inspire & Acquire the strategy developed for your Social Media Marketing campaign incorporates consistent integration with your current marketing efforts so that maximum benefit is realized and success achieved. If you do not yet have a website developer or are unhappy with your current website design and content, we can manage this part of the marketing project as well. Perhaps you are unaware that the emergence of different social media channels offer internet marketers like you a wider marketing opportunities in building brand visibility over the web. Naturally, a few companies including Pepsi co found that this form of marketing remains effective only if the right market is targeted. This will help in building up brand loyalty and will only serve to increase your target audience.
With over eight years of in-depth expertise in social media and digital marketing for business, we’ve proven that it works. Your son Fred is a university student who is heavily involved in sports, and your teenage daughter Faith is on the quieter side and spends most of her time on her cell phone and the internet (sound familiar?!). To promote your products you have attended trade shows and spent all of your advertising revenue on print ads in various car magazines.
Social Media Marketing creates awareness of great content that is produced by the company responsible for designing your SMM campaign.
Social Media Marketing requires specific understanding and expertise in the social networking arena and a high level of knowledge and experience in research, measurement and analytics. How your website rank on the search engine can make a big impact regarding your customer and lead acquisition and conversion rate for your site.Social media marketing integrated with search engine optimization strategies is effective in building a website organic traffic. In other words, a marketing blitz does not necessarily mean the same where social media marketing is concerned.
Moreover, once you set the profile up and link it to your website, you can get the word out about your products, services, etc. We can help you utilize social marketing to give your audience valuable, quality & engaging content that is sharable with others.
You own your own business, Creative Car Gadgets, and employ 15 people and you are about to release a new product into the market. After the initial implementation period, some social networking sites can generate thousands of visits on any given day. There are different social media marketing trends that will definitely affect the way digital marketers will undertake their search engine optimization campaign to boost their lead generation process and website conversion rates this year.From the insights of digital marketing experts, here are some of the social media marketing trends that can impact the growth and success of your digital marketing and search engine optimization campaigns.
There has been lots of discussion regarding social media marketing, for the last couple of years.
We will establish your business as the expert in your field.  Managed effectively, this will equate to lead generation, conversions and ultimately, sales!

If you market your product the way you have in prior years, you will not reach your intended audience.
Since we are going to get our business involved in social media, does that mean that we need to have accounts on all of the social networks? Engagement in social media gives you the opportunity to build authority in your field which leads to – sales.
Are you ready to embrace these trends to integrate them to your internet marketing structures?Investing in social media marketing – A need than a wantOnline marketers now view the value of social media marketing for their business on a different perspective. While some discuss means and ways by which these platforms, can be utilized effectively (FB, Twitter, etc.) the other segment is worried about the disadvantages to this form of marketing.
Also, when you develop a network of people with similar interests, you are engaging with individuals who support your product, service or brand, and who make good allies for promotion.
There is a significant explosion in the number of consumers who are using socials as a means of finding products and services that they need.
It is worthwhile to talk about the Advantages and Disadvantages of Social Media Marketing and find out what how beneficial or how problematic these can be.
Because the type of people who purchased your products in the past (your targeted audience) are no longer reading car magazines. If you have a new service, product, or brand, internet marketing provides instant feedback from customers, sparing new brands repeated trial and error processes of either developing a product, or marketing an existing one. They are spending time reading about cars and new car gadgets online on websites, blogs, Facebook, Twitter, and they are watching YouTube videos. Done properly, the development of your company’s online social presence leads to improved search engine positioning and increases website traffic. Whenever your web page gains more likes and shares from the social media community, the wider your audience reach and influence becomes to your target customers.Integrating social media to your digital marketing campaign is thus crucial in order to attain your marketing goals.
From becoming a mere luxurious means of marketing business online, social media marketing becomes an important pillar in SEO with the need of integrating it to digital marketing in an effort of making small to medium businesses at par and competitive with their competitors.The social advertising trend becoming indispensible in digital marketingDigital marketers are being lured towards social media advertising due to the trend in the shopping behavior of the consumers. Social media surveys reveal that a big percentage of the consumers spend an average of 37 minutes a day on popular social media channels like Facebook and Twitter and 10% of the internet users are spent on social media sites.
Imagine the potential market gain that social media can offer to online marketers.In 2013, about 53% of digital marketers are already positioning their brand in the social media market and by 2014 social advertising investment will continue to grow. This will help measure the potential effectiveness on the kind of social advertisement approach to use when engaging your target audience.Optimize the landing pages of your website by combining SEO and social media marketing strategies.
Don’t underestimate the influence of social media buttons in making your landing pages more engaging to your website visitors.Image Centric content for social media marketing Social media users are becoming more engaged in sharing images and liking them. For an internet marketer this is a good opportunity to grow the social signals that will give their brand a better search rank. Image content can be very enticing among the social media users that offer a good online exposure of a brand.
The image centric content has become one of the social media marketing trends embraced by Atlanta’s social media marketing companies that are likewise integrated to their search engine optimization campaigns under the principle that mages are known to boost a brand’s exposure to the search engine users.Social integration to email marketingEmail marketing is viewed by digital marketers as one of the pillars for a successful lead conversion. The widespread use of email marketing remains to be prevalent despite the latest trend in digital marketing and marketers are taking the initiative of integrating social media marketing to further strengthen their business lead conversions. By using social media, your leads will find it easier to make a buying decision if they see your brand within their friends’ social feeds. Social media marketers usually employ the process of updating their email marketing content in their social media status updates which effective in promoting brand marketing updates. Close XWant Social Media Today updates in your inbox?

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