Mobile advertising companies in asia,brand strategy classes,create a video from still images - Review

26.08.2013
We’re curating a top 10 list to help ad buyers, mobile marketers and others make sense of the hundreds of vendors in this complex landscape.
Our intention is to point to the players with the momentum in the most interesting areas of mobile monetization. If you fill out a survey on one or more of the products below, we’ll offer you the results of our expanded report about these companies — for free. Millennial started out as one of the big pure-play mobile advertising companies, along with Admob.
Apple’s iOS is the second most popular smartphone OS behind Google’s Android, and Apple has the most successful app store when it comes to revenue.
Flurry, founded in 2005, offers analytics to developers to track things like traffic, engagement, conversion, and ad revenue. InMobi, founded in 2006, has raised $220 million from investors such as Softbank and Kleiner Perkins.
This mobile ad exchange company has momentum: Within 18 months, and with just 65 employees, it has hit a $100 million revenue run rate, in the same time it took a eight-year old Flurry to do so. You can reach a broadening audience of people using mobile phones and tablets by showing your ads in apps.
Mobile Ads are great for branding because they let you produce rich-media ads and take full advantage of all the capabilities of high-end mobile devices and tablets. Target users by demographic, interest and behaviour, what device they have, which network theya€™re on and using keywords. Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye catching features.
Smartphone users also liked ads to keep things simple by leaving them within the app where the ad appeared. A similar Nielsen Company study found an identical 71% of iPhone owners with the same preference. These findings show that usage habits and preferences for smartphones and tablets do not completely overlap. We’ll listen to survey respondents while making the decision about whether to add Facebook to our index. Millennial has stuck it out, and is now the leading independent player in mobile outside of Google. Like a lot of the newer players, InMobi has focused on helping app developers expand their reach, driving app downloads internationally.
Early on, Amobee focused its business on serving large international mobile carriers, and those carriers are no longer as relevant as they used to be. It knows how to detect a consumer’s device using surrounding Wi-Fi networks and then tell when that consumer is, say, in the mall, and whether they have passed by a particular store or actually gone inside. It tracks actions such as installs and purchases all the way back to the originating source of the person making that install or purchase. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and video. Flashy ads may thrive on tablets however it is not necessarily the same story for smartphones.


A Pontiflex survey conducted by Harris Interactive found that very few smartphone users preferred ads that featured video.
Smartphone owners are more likely to be on the go and task-oriented, while tablet users have a more entertainment based focus. But we want to widen our lens to include everything from search, text messaging, radio ads, video and more.
Size plays a role in advertising because there are network effects, which means that scale is important. It was already the largest online advertising company when it acquired Admob, the biggest player in mobile ads, three years ago. Millennial’s challenge is that its costs are relatively high, as its main business is in serving premium ads, not programmatic buying. Well, Apple’s strong regulation of its ecosystem suggests it will be able to push its mobile advertising product, but the jury is still out. Simple: It capitalized on the rise of real-time bidding, offering a transparent exchange that cuts away the manual work created by the first generation of ad networks, where you have a sales person call on advertising accounts. The company is still early, having been founded only four years ago, but it has won traction because it does something very valuable for publishers — enabling them to know who their most valuable users are, and where they come from. Use them to put your business in front of people as they use their smartphones and tablets throughout the day. For any infringing content the claim can be filed by visiting our intellectual property procedure.
Apple hasn’t demonstrated that it can execute well in advertising. Apple acquired mobile ad company Quattro in 2010, but most of that company’s leadership team has left.
Is Flurry really an impartial analytics player, or is it an aggressive broker of ad inventory? It says it reaches 691 million unique users globally, second only to Facebook, and spans 40 percent of the global smartphone population — claiming its users see InMobi ads an average of 135 times a month.
Of course, if you’re a premium publisher looking for high CPMs, you may want to go elsewhere.
But Amobee has since grown significantly by shifting its focus to the Asian market, in part because of the significant backing of its new owner, which is helping push Amobee into its numerous operator subsidiaries. It is not directly a mobile monetization play in the sense of advertising, but if it pulls off its promise, Euclid can be an effective enabler for marketing. If you’ve used any of these products, or their competitors, please let us know what you think. This comes at a time when there’s a swing toward programmatic buying, which lowers costs considerably.
The big question insiders are asking of Apple: “What are they doing?” Give it a whirl at Apple iAd, and let us know what you think. Flurry disagrees there is a conflict, saying its analytics are consistent with their other products.
Tapjoy was an early big player in this category, but it got stung badly when Apple penalized it for its practice of incentivizing downloads in ways that Apple disapproved of. The company is focusing its offerings on large enterprise customers that spend between $500,000 to a $1 million a month on advertising.


This consoles publishers, because HasOffers won’t have an incentive to try to trade on its inside information by routing valuable users to other clients. Google is immensely profitable and has the most resources of any player to continue to invest in mobile. Millennial recently acquired Metaresolver to address this need, and it’s offering a new product is in a private beta.
If Google has Adsense, Adwords, and Analytics, Flurry has all three analogous offerings, only more tightly intertwined. CEO Trevor Healy tells us he large enterprise customers want soup-to-nuts, that is, everything from creative to copy, strategy, media buying, direct marketing, and mobile messaging in one place. Millennial’s laser focus on mobile, though, may help it serve mobile sites and app developers at a time when Google is losing that focus. HasOffers can become the standardized SDK to help publishers look across the network to find where users actually come from. Below we’ve focused on mobile platform companies offering reach beyond a single publisher. The gossip: Google has shifted its attention somewhat to tablets at the expense of a laser-like focus on mobile smartphones. So while MoPub competes with other exchanges, it has managed to boost inventory aggressively to assert top-dog status. And there are serious privacy concerns (note how quickly Nordstrom backed off when it was signaled out as a user of the technology). Last year, it raised its fourth round of funding, and it signaled it had hit a $100 million annual revenue run-rate.
The question for Jumptap is whether the company have the resources it needs to compete in the big leagues.
Word is that MoPub is buying inventory it may not necessarily own, but it is controlling it nonetheless, and in the end, advertisers don’t really care as long as MoPub can show them the biggest reach. The company will hit $100 million revenue this year, and management aims to hit $250 million within 24 months.
It was bootstrapped until earlier this year, when it raised $9.4 million in a round led by Accel Partners.
Matt Gillis, Millennial’s VP of global product and platform, told us that’s because the company is investing in the platform.
It is showcasing its main offerings in the Asian region, but it intends to keep bringing its offerings to the U.S.
There are other companies, like PlaceIQ, that match place and context, but for most of these it’s unclear what their big ad play will be. Velti is another international player offering a full service product, and it’s no slacker, at $187 million in revenue last year.



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