Mobile advertising trends in 2015,market driven strategy of coca cola,video editing download for windows 7,services definition in marketing - New On 2016

30.10.2014
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Clipping is a handy way to collect and organize the most important slides from a presentation. It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of change in both technology and in consumer behavior. To address this need, for the past 20 years Mary Meeker has put together an annual presentation about the key trends in the internet and mobile world.
The report provides not only thought provoking insights, but also detailed numbers to back them up. Most people know that Google uses a complex system to determine which results to show from a search query. In mid-April, Google implemented a major change, one that was focused on the mobile-readiness of websites. While this may seem to be a small technicality, in fact it can have huge impact on anyone that depends on customers finding them through Google. The pace of technology change and consumer behavior change is so rapid these days that it is very difficult to keep up to date with all developments in the market.
The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO’s, healthcare technology, and lots more, and not only provides thought provoking insights, but also detailed numbers to back them up.
American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference. The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
Here is a really interesting new technology demonstration from Google, showing off one of the features of HTML 5 that is in Chrome.
The mobile web landscape continues to evolve at an increasingly rapid pace, with new devices, new development technologies, new ad serving requirements, and new design paradigms all adding to the challenge of excellent mobile web development.
When mobile apps first appeared, they took the mobile industry by storm, and offered a level of interactivity, engagement, and entertainment never before achievable on a mobile. However, over time the speed and capability of the mobile web has greatly improved, and now many marketers are wondering which is the best approach to take. This guide from the MMA shows marketers how they can combine mobile apps and the mobile web to create campaigns that are more effective and have greater reach than if they used only one of the channels. Data traffic on mobile networks worldwide is set to explode over the next 10 years, increasing by a factor of 33, according to data and forecasts published at the UMTS Forum in London. Driven by the rapid growth of connected devices and the move towards mobile video, the total data load is expected to reach 127 billion gigabytes of data per annum, excluding Wifi driven traffic.
The ability to provide accurate measurement has always been seen as a key requirement for brands to allocate larger budgets to mobile advertising. Now the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA) and the Media Rating Council (MRC) have come together to create the first standardised key metrics to measure advertising on the mobile device and to provide a framework on how to count ad impressions on the mobile web.
It includes lots of data about the state of the mobile internet, mobile advertising, and mobile platforms, as well as making some very interesting projections.
As more and more consumers use their mobile devices to access the internet, marketeers are working hard to understand the habits they are developing in this new media. Now research firm GfK has released some preliminary numbers that give some insight on the mobile surfing habits. As more and more people spend time on the mobile web, the volume of mobile search queries is also rapidly increasing. A recent study by the European Interactive Advertising Association (EIAA) has found that browsing the mobile web is more popular than reading newspapers or magazines.
The study found that on average 71 million Europeans use the internet on their mobile each week – for an average time of almost one hour every day. The map provides a overview of the market for how broadband is delivered over wireless networks, and is a good resource for anyone who is interested in how mobile is evolving. A new research report from Gartner predicts that by 2013, the mobile phones will have overtaken PC’s as the most common way to access the internet.


The key implication is that companies need to insure that their websites, portals, and web applications adequately support mobile devices. For those of you working in the mobile business, the market numbers change so rapidly that it is hard to keep up to date. New features such as in-application purchasing, push notification, access to location based information and a built-in compass mean that this new combination can provide an even more powerful means for brands to communicate with consumers. Luke Janssen, CEO of mobile agency TigerSpike, has reviewed the new iPhone from the perspective of mobile marketing – read the review to get a good understanding of the implications of this major announcement. The following is a guest contributed post by Agustin Coll, Headway Digital Co-Founder and CRO. Brands seeking to establish and grow market share in Latin America need to take a close look at programmatic. Programmatic represented 35% of total display spend in Latin America in 2014, according to Magna Global Intelligence, and it will command 61% of display spend by 2018. Argentina is in the midst of an ad market expansion so powerful that it’s now the world’s fastest growing market for paid media. Smaller markets, such as Chile, Colombia, Ecuador and Peru, should develop quickly in the coming years as advertisers deploy the knowledge they’re developing in larger markets. Smartphone adoption rates in Latin America are part of the reason the programmatic forecast is so favorable. Second, Latin Americans have mobile video viewing habits unmatched by consumers any other region.
The combination of overall programmatic growth, rising smartphone adoption rates, social media penetration rates, and the popularity of mobile video make it comparatively easy and affordable to reach Latin American consumers.
CONTACT SALES Please submit your contact information and sales will be in touch with you shortly to discuss your marketing campaign needs. Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%, reports Kenshoo in a recent study.
Meanwhile, monthly CPMs rose by 103% during the course of the year, with Android rates briefly surpassing iOS rates in Q3. Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage. Guus, congratulations on becoming COO NA & EU at Avazu – what are you going to be focused on in the new role?
Are there any big differences in the two regions in terms of mobile advertising or are you seeing similar trends in both? We have a wide range of ad formats that gives you a very unique user experience and with the amount of Global offers on our platform we offer a 100% fill rate which makes the added revenue stream very interesting.
I think the native trend will roll over in 2016, plus I think the mobile pay per call niche will develop a lot more.
So far it’s the Affiliate summit in Vegas and New York but I’m really excited about Affiliate World Asia. But now lets Move forward and prepare ourselves for the Social Media Trends that will take heed in 2015. 1. If your business is effected by developments in digital technology, then this is a report you have to look at. Right now, Latin America is in the midst of a programmatic boom that’s projected to continue for the next several years—a boom that is rapidly and affordably expanding access to some of the fastest-growing ad markets in the world. Total media spending is expected to grow by 23% or more year over year through at least 2018, when the total market spend will be roughly $9 billion, per eMarketer research. Over the next 3 years, Latin America will account for half of the globe’s smartphone users, up from slightly less than one quarter today.
First, some 20% of Facebook users hail from the region, and about 180 million Latin American smartphone users connect with their social media networks on their phones. Data from 2014 found that 31% of Brazilian smartphone users watch mobile video at least once a day.


The key is moving into the space now rather than watching from the sidelines as others capitalize on the growth trends of the next few years. As a result, the cost of a mobile app install (CPI) grew by a relatively modest 19% during the year.
CPCs grew more quickly – ending December 179% higher than in January – with iOS mobile clicks costing app advertisers almost three times as much as Android clicks.
In EU you have many different countries that all speak different languages which makes it harder for app developers or marketers to target their audience. Here’s why programmatic is taking hold so quickly in Latin American markets and how programmatic advertising is uniquely suited to the region’s social-media and technology habits. Brazil is Latin America’s largest ad market, with an expected 2015 total spend of $20 billion and a projected total spend in 2018 of $30 billion. Digital and mobile are driving Argentina’s growth, with digital growing at 27% or more annually and mobile increasing at 80% or more each year through 2018.
Display accounts for more than 60% of Mexican digital ad spending, with social media and digital video growth far outpacing banner and rich media growth. Overall Latin American RTB is undergoing fast growth, from 7% of 2014 total display spend to a projected 23% in 2018. Smart advertisers are getting into mobile programmatic in Latin America in a big way. Mobile ads also offer powerful data that’s unavailable through web-based campaigns, such as real-time location data, to build more detailed and insightful profiles on consumers’ behavior.
Overall, more than 95% of the region’s internet users participate in at least one social network and spend about 10 hours a month on social media. CPI was more than twice as high on iOS as on Android devices, and also increased at a faster rate. While click-through rates declined for much of the year, Android retained higher average rates than iOS. Its time to start serving your audience with value post, answer their questions and provide more value online. In all paid advertising and in digital ads specifically, Brazil accounts for roughly half of the region’s spending. The convergence of real-time, highly customized social advertising and mobile programmatic growth offers a unique opportunity to reach the consumers with the right brand messages at ideal times. Brazil’s mobile video consumers also lead the region in their preference for videos that appear on social networks, in addition to videos viewed through mobile apps and online video platforms. We notice a big Native ads growth coming from our Asian offices and allocating more resources to expand this more in EU and US. Native advertising is an interesting tool for our partners since we can offer them a new revenue. Programmatic in Brazil already accounts for roughly half of the total display spend and is expected to increase in step with regional projections.
Mobile video is more affordable to produce and distribute than video for television and premium online channels, and the real-time customization features of mobile programmatic translate into better impact for mobile video campaigns. A humane Digital Marketing: Away from sales pitch, marketers will now give along with their message a human touch with humor, videos, pictures and illustrations.
To stand out, to engage and to be vibrant, marketers will market on visual stories to spark emotions among their audience. And how the front end web development and coding will greatly effect, enhance and optimize the content strategy. Increase digital measurement: Are you measuring your digital performance and qualifying your efforts? Well 2015 will be the year where marketing emphasis will be on measurement that will greatly help the marketers succeed.



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