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SMO, or social media optimization, is the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you know you need them both, but how do you know they are working together?
In order to determine which social media outlets and content will reach and resonate with patients, you must first understand the delivery mediums. Setting a clear marketing objective will act as a guide to ensure you derive value from your social media marketing efforts. The blog -- Adding a blog to your website gives your practice a simple way to share information, whether it's office news, photos, videos, or other information. Facebook -- Facebook has become an integral platform for all individuals to connect, and an effective platform for businesses to reach new and existing clients. Twitter -- Twitter is widely regarded as a powerful marketing tool, used to share quick and focused updates, connect with patients, learn from customers' past experiences, and connect with professional peers.
Even if it is not related to your dental practice, if it's interesting and relevant to patients, tweet it!
Remember, keywords, site links, and intriguing content are the key ingredients of a great tweet. YouTube -- Despite being known as a video network first, YouTube is also the second largest search engine in the world, with 100 hours of video uploaded every minute and 4 billion videos viewed on a daily basis. The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers. Mobile is an area of intense fascination for marketers and advertisers, partially because it's so confounding.
That said, there are huge barriers to getting an effective mobile campaign underway, including privacy issues, wireless carriers' individual policies and the still low rate of smartphone adoption in the U.S.
Nevertheless, here are five mobile campaigns that worked within those limitations and showed the industry the potential of the mobile medium. If you haven't heard of Booyah's MyTown, imagine if Second Life was overlaid on the real world.
Results: PowerMat virtual goods garnered nearly 15 million interactions during the program. Results: The push resulted in a 91% year-over-year increase in mobile search revenues, and traffic to the company's mobile site jumps about 20% every month. For the uninitiated, Google Goggles is a technology from the search giant that uses smartphone cameras to read signs as well as recognize landmarks and icons. Here's how it worked: The advertisers produced ads with images that could be recognized by Google Goggles. Ad agency Crispin Porter + Bogusky made a name for itself over the last decade with some offbeat, sometimes envelope-pushing work on behalf of Burger King, Microsoft and others.
Part of the push also included Xtreme Xrunch Kart [iTunes link], a mobile game that — get this — is powered by the sound of carrots crunching. Results: A Crispin spokesman says the app got 13,000 downloads in the first week, but current figures weren't available. Clickthrough rates for banner ads are notoriously poor, but Beth Lubov Butrymowicz, Intel's global media manager, thought mobile banners might work better, particularly if they were able to be manipulated — hence Intel's expandable rich banners that expand when users click on them.
Results: Interaction rates within the rich banners were five times higher than for in-app placements.

Last year TRAI has come up with a category called Transactional SMS to curb the unsolicited communication.
Over and above, its the content which decides the category of SMS apart from from who is sending SMS. In accordance with the number of copy a person need to need, you probably have no need for a full-time freelance writer.
It needs to have detailed strategies that may help you with short-term and long-term goals. The interest deduction would amount to $22,100 along the first mortgage and $3,400.00 on next essential mortgage to buy a total deduction of $25,500. No matter what your marketplace needs are, turn to Joe and his team for the care and service that you deserve! Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. The questions are which tools in that toolbox are necessary, and what is the best way to use them? Patients have different expectations for each social platform and it's imperative that your objectives align with those expectations. A regularly updated blog educates patients, promotes your dental brand, differentiates your practice from the one down the street, and keeps your patients up-to-date on exciting developments in dentistry and your dental practice. A blog has the ability to provide expansive information in each posting, giving readers a more thorough understanding of the featured topic as well as an inside look at who you are as a person, who your team is, and what your practice philosophy is. Sharing photos, events, and information through specially designed Facebook Business Pages is easy and enormously productive. That includes other dentist offices, dental associations, dental bloggers, dental specialty fields, and dental product manufacturers.
Users create theme-based image collections that include favorite events, hobbies, interests, and more.
Its targeted consumers are not sitting on their couches thinking about buying something — they're out in the real world and are open to suggestions about where to go next. Considered the world's largest location-based game with 3.3 million players, MyTown offers virtual rewards when players check in to real locations. For InterContinental Hotels Group, it's no contest: a mobile website is much more valuable, according to Interactive Marketing Manager Marco De Rosa.
The marketing potential of the technology seemed obvious, so last year Google launched a pilot program with Buick, Disney, Diageo, Delta Airlines and T-Mobile using Google Goggles to translate advertising messages. For instance, a Buick print ad could, when photographed, lead to a dedicated website, a la a QR code.
After users expand the ads, they see three icons than can be dragged and dropped to the bottom of the screen. Lubov Butrymowicz attributed that difference to behavioral targeting — since users identified themselves by their interests, they were more likely to respond to the ad messages. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage SEO, blogging, social media, landing pages, e-mail, lead intelligence and marketing analytics.
Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site. A blog can be used as an extremely effective channel to promote new dental technology and cutting-edge products and services sold in your office, share in-depth information about specific treatments performed, or promote community events. The additional benefit is that this channel introduces your practice to prospective new patients through information delivered to them from a member of their own trusted network.

It is much more convenient to tweet a message in seconds than to use a time-consuming media platform. Whether filming patient testimonials, a demonstration of a treatment, or just a simple office tour, dental practices are harnessing the marketing power of YouTube.
It is interactive; users can browse other boards, repin images to their board, or "like" images. A well-timed coupon or even just a reminder that a store is nearby can create a sales opportunity out of thin air.
In early 2010, the game's zealous user base caught the attention of PowerMat, a consumer electronics firm known for its wireless charging devices.
Click-to-Call now accounts for 40% of IHG's mobile web revenue globally, according to De Rosa. Michael Slinger, director of mobile ads for the Americas at Google, says he's still analyzing the results from those campaigns, which launched late last year. The agency's strategy was to pit the carrots, which are marketed by a consortium called A Bunch of Carrot Farmers, as an alternative snack with slick packaging and a $25 million ad campaign. The future appreciation and option exercise price Trevor demonstrated to Betty Jane would be a situation investors dreamed with regard to.
Your dental office can reach out to millions of potential patients in a matter of a few clicks.
Google's social sharing feature is proven to drive traffic to your website, increasing your visibility in the networks' integrated search results. When patients enjoy your content, they share it with their friends and families on their own personal social networks. For example, your dental practice may pin items such as "Top 5 Ways To Keep Teeth Healthy," "Teeth Whitening Techniques," or "Foods You Can Eat While in Braces." If they agree, using your patients' before-and-after dental photos can create valuable content on Pinterest. In May 2010, the brand launched the first-ever sweepstakes on MyTown, offering virtual items when players checked in to a PowerMat retailer like Best Buy, Target or Bed, Bath and Beyond. In a case study published by Google about IHG's European mobile program, De Rosa points out that websites are more flexible across different platforms. After qualifying themselves, users would then be led to an Intel mobile site providing more information about what they were looking for. Designate a staff member to update the blog at least once a week or make time on your schedule to do so, even if it's just to remind patients about a contest. How it works: Twitter is an interactive stream of messages that are limited to a maximum of 140 characters each.
One of the key features of Google+ is "Circles," which are simply groups that contain your contacts. Pinterest drives more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn -- combined. Of course, apps have their place, and IHG launched one — called the Priority Club Reward app — which lets customers book hotel rooms, check their points balance and view reservations. Alternatively, hire a company with dental-specific social media expertise to manage the postings on your behalf.
Set up a profile for your dental practice and then start adding your patients (if they agree to it), local businesses, and other dental-related professionals to your public circles.
IHG got the word out about its expanded mobile offerings via old school media, including print and on-premise signage.

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