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The MMA Smarties Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Gain recognition worldwide and be counted amongst the best in the mobile marketing community.
The Council will view and vote on entries remotely, and will be asked for their time to review a set of entries in early August. The competition is open to marketers, agencies, and suppliers – including but not limited to – those involved in advertising, media, PR, design and the creative industries.
The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world.
Session topics from industry leaders on how mobile is building closer connections to consumers. Speakers and panelists include industry heavyweights from leading brands and technology enablers.
The Web Marketing Association’s MobileWebAwards competition is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form.
Judging for the MobileWebAwards will take place in Mid-October, 2015, and winners will be notified by e-mail one week prior to the general announcement of winners in December, 2015.

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. In the past few years, mobile has exploded from an afterthought in marketing and advertising budgets to a top priority in every marketer’s campaign. The council will judge worldwide entries and then cut them down to an elite group for final judging. There is no conflict with entering The Smarties as well; we make sure no one views their own submissions. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The MobileWebAwards are doing the same for responsive websites, mobile-specific websites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association. Mobile development professionals selected as judges will be contacted during the first week of October. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in mobile website design and mobile application development.
Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites.
As mobile technology and capabilities advance – creativity, innovation, and impressive results in mobile marketing set the stage for a future of what’s possible.

The final judging, which consists of regional judging, determines the winners for each country and region. To learn more about the judging process, please see the Eligibility & Rules section here.
Our consortium includes brand marketers, agencies, enabling technologies, media companies and others.
The Web Marketing Association’s two annual award programs, the WebAward Competition and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. We are looking for individuals who have direct experience developing for the expanding mobile platform. Our judges must have an in-depth understanding of the current state-of-the-art in mobile development, an eye for a well-designed interface and the objectivity to score entries according to a predefined set of criteria”.

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