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If you want to know what’s happening in mobile marketing, there’s only one place you need to look. After weeks of deliberation, the shortlist for the 2015 Effective Mobile Marketing Awards, sponsored by Theorem and pinpoint, has been unveiled.
The shortlist for the People’s Choice awards – voted for by you from a shortlist drawn up by us – will be released next week, together with details of how to cast your vote. The Awards Ceremony, which takes place in London on 26 November, is shaping up to be a fantastic celebration of mobile marketing excellence, and tickets are selling fast. Congratulations once again to all our finalists, and a big thank you to the judging panel for their hard work in getting us to this stage.
To book tickets for the Awards Ceremony in London on 26 November, email [email protected] or call him on +44 (0) 7769 674824. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. With mobile devices constantly at the palm of our hands, it’s hard not to ignore the advances that brands and retailers have taken to try to reach the everyday consumer.
It was just one year ago that Velti went public and started trading on NASDAQ (VELT)–and since then, the growth hasn’t stopped. 2012 has just begun, and we are excited to see how mobile marketing will look in 11 months.
The Apple Watch app will soon feature integration with location-based services such as beacons. Exterion Media has partnered with Shazam and Fox to bring a beacon-enabled ad campaign to London’s buses. In what is the first time beacons have been used on the London bus network, Fox movie Kung Fu Panda 3 will be promoted through a campaign that uses both outdoor advertising on the side of the buses and mobile technology on passengers’ devices.

Promotion of the film is underway on the side of buses now, while the beacon-enabled campaign will kick off when the film is released on March 11. Passengers using the Shazam app on the bus will be served Kung Fu Panda 3 content such as the promotional trailer, and will also be able to use Shazam to book tickets to see the film at their local cinema.
Sam Woods, VP international strategic partnerships and UK sales at Shazam, says that the partnership demonstrates the app’s evolution.
Fox marketing director Chris Green, says the partnership with Exterion and Shazam will allow the company to engage moviegoers at a deeper level than traditional outdoor ads. With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards has begun. Today, we’ll be focusing on the finalists for Most Effective Tablet Advertising Campaign. To reach a digital-savvy target audience, which were identified as 62 per cent more likely to access the internet through a tablet than average, Ford partnered with Mindshare and the Metro to create WARP.
For the release of Transformers: Age of Extinction, Paramount Pictures ran a campaign featuring a video trailer and interactive animation in six markets. Widespace created a custom tablet format for jewellery brand Pandora, showcasing multiple products on a carousel that the user could navigate by swiping. Online media quality improved in the first quarter of the year compared to 2015, according to Integral Ad Science’s Q1 2016 UK Media Quality Report.
For the first time, the report also includes Ad Clutter benchmarks, to help advertisers monitor their campaign’s share of voice on a web page. The shortlist features dozens of globally recognised brands and agencies from around the world, in recognition of the excellent work they are doing in the mobile channel, across 28 categories.
From SMS campaigns to QR codes to mobile specific apps and sites, marketers have been developing innovative and engaging ways to make their messages relevant. Along the way, we’ve welcomed Air2Web, CASEE and MIG to the team, delivered national campaigns for Subway and National Geographic, and now, our very own CEO, Alex Moukas, has landed the cover of Mobile Marketing Magazine!

And whatever that may be, you can be sure to see Velti’s name from one end of the mobile marketing solution spectrum to the other!
The app will enable users to open any saved loyalty cards on their watch screen to be scanned at the checkout.
This feature will notify users of nearby shops where they can claim points and present them with special offers in their immediate area.
A weekly digital magazine exploring the future of tech, including a Focus feature on how tech would change the driving experience, WARP attracted over 22,000 users each week, which research showing an uplift in brand recall for reader. The ad generated more than 2.6m completed views of the trailer, with five per cent of viewers clicking through to additional video content and social channels. The campaign exceeded its key objective of driving engagement with the products, with an impressive interaction rate of 7.3 per cent.
More online ads were found to be in-view, whilst rates of ad fraud and risk to brand safety were at lower levels in Q1 2016 than during the four quarters of 2015. The new metric reflects whether ad impressions appeared on highly cluttered web pages, with six or more ads present on the page.
In addition, our quarterly print magazine delves deeper into the issues and trends at play in the mobile marketing ecosystem. It seamlessly integrates with the app already on the user’s iPhone, so all cards already saved on the phone can be transferred immediately onto the Watch without any additional setup time. Integral’s preliminary data reports that ad clutter is under control, with only 3.2 per cent of impressions seen during Q1 2016 being served on pages with six or more ads on the page.

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