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Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel.
Mobile usage continues to rise worldwide as consumers purchase more and more smartphones, which is exactly why that growth isn’t stopping anytime soon. With mobile and mobile apps playing such a significant role in the successfulness of a business, let’s take a look at some of this year’s top mobile marketing trends and what they mean for mobile apps and the businesses utilizing them. Because location technology has improved so much this year, companies can better target their audiences. A great personalized way of doing this is incorporating native advertising into their mobile app marketing strategy.
This means businesses looking to better connect with their consumers and market their brand to a wider audience — including several potential clients — should look at ways to use social media apps for ad campaigns. Businesses are able to capitalize on mobile video platforms to connect with their audiences similar to Facebook.
The craze of 2014 is wearable technology, and we don’t see that craze ending in the near future. Misfit is one such company that had to make a strategic decision to stay ahead of the curve, and so far its choice has been a good one. Technology advances and people’s wants change every day, which also means mobile trends regularly change and businesses have to keep adapting to these trends.
With the world having more than two billion smartphone subscribers, it is no wonder that mobile video ads are also rapidly growing. I think that we can add another mobile marketing trend, which is an increase in the use of mobile analytics tools for optimizing the mobile marketing campaigns. The continued growth in the use of smartphones has made mobile marketing an essential part of any effective business plan.
Companies from Google to Apple and Twitter to Facebook are reacting to this growth by spending more on mobile advertising.
Trends in mobile marketing include digital or mobile wallets and mobile credit card readers. The Carlisle & Gallagher Consulting Group estimates that by 2017 about 50% of smartphone owners will use mobile wallets to make purchases. With major retailers such as Walmart and eBay following Amazon’s lead in offering same-day shipping, mobile marketing is positioned to get another significant boost. In April 2013, Twitter announced a new feature called Keyword Targeting in Timelines, which allows marketers to reach users based on keywords in their recent tweets. Twitter said the new advertising platform allows marketers to target keywords either as an exact or unordered phrase match, and to specify their target audience based on factors such as device type, gender of user and geographic location. Meanwhile, Facebook is “concentrating on new products to get users to spend more time using its service on mobile devices,” Bloomberg reported in May 2013. As further evidence of Facebook’s footprint in the market, eMarketer projects that the company will capture 13% of U.S. With 2012 just around the corner, online marketing predictions are becoming more identifiable.
As smart phones become more advanced, the ability for a company to advertise via mobile phones is becoming more important.
Apple’s iPad and iPhone have become increasingly popular, especially due to the recent death of Steve Jobs.
Technology has changed the marketing and advertising world and most companies are finding that online marketing tends to yield the most promising results. Search engines and mobile search are becoming high on the radar as the leading driver of website traffic.
The Web Success Team is proud to sponsor ans support: Save poor Children in Asia Organization, (SCAO). You might be saying “it’s only beginning of November, there’s plenty of time left to wrap up things this year” but, just before you know it, New Year’s Eve will be knocking at your door. First of all, let’s get this new concept straight: IoT does not necessarily refer to the internet itself, but to all the ways in which one can embed technology in things we use daily. If you know your users well, then you know what they enjoy and what they dismiss in their time spent online. Marketing immune: People who use their smartphones for raw, basic actions only and do not pay attention to the benefits of mobile marketing. Easygoing: People who are receptive towards mobile advertising but don’t actually impact sales.
Control freaks: People who want control over everything they receive via their mobile traffic. Connected marketing lovers: People who are interested and receptive towards the benefits of marketing, but don’t want to be in 100% control of what they receive.
With this data in mind, you can try to identify the patterns in your own audience and see how you can generate more positive feedback. Appscend, the all in one performance oriented mobile app platform, assists companies worldwide to quickly develop, monetize and maintain a large number of simple or complex mobile applications, for both iOS and Android. Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental Bangkok).
Yes, we are talking about Facebook’s new dislike button, which turned out to not literally mean the thumbs-down icon. For the past couple of years, when we refer to content marketing, the first thing that comes to mind is blogging. Then why is it that this article is titled: The Big Content Marketing Shift 2015? Will blogging slowing lose importance?
Over the course of 2014, many trends have carried over from 2013′s predictions and have since evolved to accommodate the fast-paced rate of digital marketing trends. With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Here’s a look at some of the most compelling reasons on video marketing and its trends for this year and 2015. Now when we talk about marketing (offline or online, doesn’t really matter) advertising will always be present. Already this year we saw many activities happening on that front, such as Google’s AdWords Dynamic Retargeting for retailers that was released sometime June 2013, twitter’s new ad retargeting exchange and the developments on Facebook Exchange (FBX).
This is probably the number 1 trend with the Internet getting much more integrated with mobile devices. As for advertising itself, from 2011 to 2016, mobile advertising revenue is predicted to grow by 400%. Since there’s basically an app for everything these days and new ones are developed daily, it’s no wonder predictions are made for there to be more than 4 billion app users worldwide in 2017. And it’s not just targeting a large group of their audience, but the capability of targeting individuals. Businesses are using mobile app marketing techniques to create a more personalized experience for their users. Through location technology and knowing a user’s mobile history, businesses can target each user with relative mobile apps and sites. The average smartphone user downloads anywhere from 25-40 apps, but then only regularly uses half or a third of those.

With the Starbucks app, customers pay for their coffee and track their purchases on their smartphones.
It’s a way to stay connected with friends and family, a way to get and share information, and a great way for businesses to reach their consumers.
Facebook for example lets you quickly set up mobile app ads to push to users.  Other tactics could include Facebook remarketing, promoted tweets, LinkedIn sponsored updates, Stumbleupon paid discovery and other tools or maximum exposure.
Adapting isn’t a new concept, and like the example above with Misfit, it’s very possible for a company to do. They just mean businesses need to continue evolving and improving with technology and the times, and businesses must fully understand the needs of their customers to make sure their mobile apps and mobile marketing strategies are meeting those needs. The use of mobile devices will continue to rise and those that ignore it will be left behind! The data gathered from mobile analytics will give you insights that will allow you to take action in a variety of areas.
Retail purchases made via smartphones totaled $8 billion in the United States in 2012, according to Forrester Research, which expects that number to reach $31 billion by 2017. A mobile wallet, such as Google Wallet or Apple Passbook, stores a user’s credit cards, debit cards, gift cards and loyalty cards on their smartphone or tablet computer.
Square, which is considered an industry leader in the arena, has developed technology that converts iPhones, iPads or Android phones into mobile credit card readers. As same-day service expands, more consumers will be able to make purchases via their mobile device and have the item delivered before they return home. In a post on its Advertising Blog, Twitter used the example of a user tweeting about a favorite band.
Mobile ads accounted for 30% of the social network’s ad revenue in the first quarter of 2013, up from 23% in the previous quarter.
In a world where technology becomes more advanced everyday, online marketing also follows suit and evolves quickly in order to adapt.
Most companies have mobile friendly websites, and if you don’t have one already, you should definitely look into it. Right now a lot of companies are looking for App developers who can develop an application for their company. 2012 will emerge as the year of relationship marketing and customer relations marketing (CRM). More people are using their computers and the Internet in order to find what they’re looking for.
If people can’t easily find your company online, then it will greatly affect your business.
A Cambodian non-profit, non-government organization that educates, offers community service and child care. So it’s time to get in touch with what’s hot in the mobile app industry for the year to come. It’s a vast environment characterized by network connectivity, user input, everything sensorized, everything that can generate a digital response.
So the best thing you can do to keep them engaged as much as possible is to customize your mobile marketing strategy in a very detailed, specific fashion. 2015 sound pretty promising in terms of generating effective leads, so keep your eyes peeled for all that’s new! Trends such as social media marketing, mobile marketing, and content marketing were the big winners of 2014. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement. Small screens means less display space, means less area to put your message across, means less user patience and tolerance towards anything that’s unclear.
On mobiles, you don’t want to cramp lots of content into the small screen and leave it to your readers to pinch away on their mobile touch screens.
Consumers are smart and with increasingly easy access to the Internet and free Wi-Fi almost everywhere you go, not to mention the fact that mobile service providers are packing together carrier service with data services, more and more people will rely on online search to find information. So far we’ve said content, simplicity of messages and mobile will gain a lot of interest moving forward. Then there was Google’s DoubleClick recent addition that enables users to buy retargeted ads on Facebook. Online marketing is growing in many directions and quickly becoming an integral part of any brand’s marketing campaign. Quite a lot as a matter of fact which is no surprise when it comes to the online world where the pace is fast and environment volatile.
Doing this means their users are more likely to download the apps and visit the sites shown, which also means those businesses will better monetize their mobile visitors. It also has a loyalty program, My Starbucks Rewards, where customers earn rewards when they purchase with their phones and then can redeem their rewards for free Starbucks products. According to one study, social penetration (how much of the population is using a social network on a monthly basis) is around 40% across the globe and growing.
About two-thirds of smartphone and tablet users access their social network accounts from mobile devices, with Facebook being the top smartphone app accessed. Video is a fun way of sharing information, not to mention easier for users to digest that information.
Instead, they’re devices with apps that collect a user’s data and relay real-time notifications and feedback to them, and people are loving it. All that’s required is making some tweaks to their existing mobile app to fit their own wearable design. Its CEO said he knew only making fitness trackers would put him out of business within the next year, so recently Misfit partnered with Pebble to make the Misfit app and its algorithm technology available on a Pebble smartwatch.
Partnering with other companies to give customers exactly what they need is one way of adapting. I think that analytics tools will be a large part of the equation as well, since it is vital to know how mobile plays into the customer journey. Tapping the device next to a Near Field Communication (NFC) terminal at checkout sends payment information directly to the terminal.
Recently, the company also unveiled Square Stand, a $299 device that makes it possible for an iPad to function as a card-swipe cash register. If that band was scheduled to play at a local venue in the near future, the user might see a promoted tweet containing a link to purchase tickets to the show. In 2011, many changes took place such as Google entering the social media world with Google+ and the revamped Google Reader, the introduction of a new iPhone, and the increased reliance on Facebook and Twitter for promotional updates. But purchasing a lot of expensive Adwords to drive people to your site may not be particularly lucrative either.
Less and less people are relying on referrals or word of mouth when looking for a potential company or service. There may be five or six different grocery stores all within a 2-mile radius, however, only some are listed. We believe that it should definitely be a part of every business whether brick & Mortar or online.
In terms of mobile app development, you need to be well aware of how you can use IoT in your favor, or you might be missing out in 2015.

Because your users are not grasping information from your app only, so you need to be well aware of where and how they collect their daily cup of information. Give your audience the freedom to choose their ads, let them opt for how they wish to receive their ads, share only what’s relevant to them. Continuing on through the end of the year, new trends will be adopted and optimized for the upcoming year.
In this article, we’re going to go back in time a bit to the very beginning to gain a better understanding of where the practice all came from and really dig into the facts and figures this year, followed by an overview of key opportunities and challenges. The largest search engine has just replaced its algorithm with hummingbird, a contextual search algorithm which caters to mobile and tablet users. The increase in consumer’s demand for easy and quick access to relevant information is already happening and will probably amplify even more in 2014 and beyond. Friendster ( if anyone still remember what it is) revamped itself into something else entirely, Zynga Facebook games has seen its own rise and fall while we see a shift from activities on social bookmarking sites such as Digg to information-based social networks such as LinkedIn and Google Plus. Areas we feel will gain even more recognition and should be stressed are mobile, content marketing, ad retargeting and social media, while the overall trend is a shift towards “Less Means More”. It’s nevertheless important for business owners to not only always keep up to date with new trends but to take action fast as well.
More apps are out there than people can handle, causing a serious case of mobile app burnout. This app shows Starbucks understands its customers needs because it makes life easier for every on-the-go Starbucks customer by helping them more quickly get in and out with their coffee, not to mention a chance at free stuff which all customers love.
Because video is such a strong mobile traffic driver, businesses need to start producing awesome video content.
Now instead of a sports band, users can wear a regular-looking watch and with one glance can see the time, their number of steps and other activity the Misfit app tracks.
But the best way of being prepared and adapting to these changes is staying up to date with the mobile industry, taking the time to really understand mobile trends and making mobile a top priority. No question that consumer have different behaviors when using a mobile device versus a laptop or desktop computer so real-time insights (as you mentioned) are huge. Experts predict that even more changes are in store for 2012 as the online world continues to dominate marketing strategy by utilizing various avenues. If your site doesn’t function well on a mobile phone, it will be detrimental to your company in the long run. Also, by advertising smart phone applications that are friendly to use with both mobile phones and iPads, the more likely you will get your audience to use your app and stay engaged.
Companies will rely on Facebook and Twitter for up to date information and for audience engagement. Experts say that finding the right balance between engaging your audience and investing in Adwords to bring people to your site may be the best way to advertise.
As people rely more and more on their smart phones to locate local businesses, it’s imperative that you get your company a Google place account so that it will show up on local searches. Also, knowing more about your sub-target audiences can help out, and a good advice in this respect is to keep a close eye on your Analytics and see exactly where your target and sub-target audiences are directed to. Also, keep in mind that responsive is the golden rule of the digital age, so make all your content responsive to all relevant screen sizes.
By adding new blog posts to your website, you are essentially adding more content and web pages to feed search engines.
But what we are seeing in 2015 is an increased focus in 2 other content marketing channels: specifically Social Media and Email Marketing. In 1900, Michelin launched a 400 page guide: The Michelin Guides which was created to help drivers maintain their cars and find decent lodging while on the road. First of all, analytics have become more advanced and now comes in many different forms, such as video tracking, scroll and heat maps. If Google themselves are putting in effort to please mobile users, is it not a sign that there is something definitely going on there? If you have kept a close examination on search this year, you’ll have noticed that Google has been making its search results more and more content based; pulling information from Wikipedia, Google+ accounts and what not.
It’s mid-year 2013 now and what most marketers have predicted to be the next trends for digital marketing is becoming much more evident and obvious.
According to marketers content marketing helps to build brand awareness, lead generation as well as acquire and retain customers. With this happening, a business needs to make sure if they create an app for their consumers that they create a useful app their users can really connect with. Social media will still allow companies and individuals to cultivate and build relationships online and get consumers interested in what they have to say. Just this past week, while looking for potential storage unit facilities in the Bay Area, Google was the first place I looked, and then Yelp in order to read reviews.
In terms of psychology, likes essentially reflect a positive attitude towards oneself and one’s brand.
The more information search engines gather about your website and services, the better they can rank you for matching search terms. Video analytics have also made an appearance while social analytics have developed beyond imagination.
If the big players already see the need to move in that direction, it’s not something we should be taking lightly.
Using Social Media to get involved in discussions, and network with people on a more personal level will build your presence online.
See the full 2015 Digital Marketing Trends infographic by Syndacast here to see how Mobile Marketing will play out, as well as other notable trends. If your website is not responsive or mobile friendly yet, high time to look into website usability on mobile.
Facebook will continue to dominate the area with Google Plus and LinkedIn following close behind. Relationship marketing is going to be the leading trend for 2012, so make sure you get involved! The company’s visibility and accessibility online were huge factors in determining why I chose this storage facility over others. At times, it’s also a reflection of authentic feedback regarding certain topic or products (I am talking about organic likes FYI).
Your audience just doesn’t have the luxury of time to go through long ad text or play Where’s Wally to find your call-to-actions. Have you ever come across a page with low number of likes and then decide against liking the page and the posts yourself? If you compare two Facebook pages, the audience tend to end up following a page that has more likes.
On the web design and development front, this means the move towards minimalist design and responsive websites.

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Comments to «Mobile marketing trends and terminologies used»

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