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June 2, 2010 By Sean Rasmussen Most internet marketers tend to focus their efforts online. Start local and make your community’s residents aware of what your company provides online, this is a great way of utilising offline marketing for your online business. Number two, find a suitable location and ensure that it is large enough to accommodate the number of people you are expecting to attend (and always expect more rather than less). And finally, devise a theme for the event and feature a speaker or some other form of entertainment. There are any number of associations in regions throughout Australia, for instance, that cater to the specific needs of small businesses. Sometimes the best marketing efforts for an online business come about from your offline marketing activities.
Filed Under: Business About Sean RasmussenI am a passionate blogger and have been a full time internet marketer since 2005. It’s also the first time that I have heard about Tweet-Ups, possibly again because of the remoteness, but I would be really interested to experience something like that. I think offline marketing is a great way of expanding your business and bringing it to the attention of people who might not normally see it. Generally though I think offline marketing gives you the chance to network with a different group of people and build mutually beneficial relationships with other business owners.
Many people forget about the offline side of online marketing, in essence it’s just marketing and the wider audience you can attract the better. I have never been brave enough to do any public speaking but I’m guessing once you become passionate about your topic it would be easier to get up in front of people to do a little offline marketing of your internet business. Statistics tell us that the greatest stressors in a persons life is bereavement, divorce and public speaking. I can get up and speak but I don’t know how presenters remember everything!and without notes. Having an interesting topic at hand takes the worry out of not having much to talk about when meeting people for the first time. I had never heard of tweet-ups and think that it may be a little premature for me, but down the track, I may give it a go. Offline marketing is another way to promote our online business, which is what we need to do. Offline marketing sounds really cool & I think I would like to attempt some offline marketing tactics once I have mastered a few more skills online first. A powerful blogger outreach programme can create advocates for your brand – influential bloggers that speak positively about your brand and also encourage their audience to patronize your brand or store. Discover the power of brand advocacy and influencer engagement – get in touch with us to find out how your brand can benefit.
All marketers look forward to Mary Meeker’s Internet Trends Report for its valuable data and actionable insights that can be incorporated into the overall marketing strategy.
The power and influence of digital and mobile on marketing this year is evident in Mary Meeker’s report for 2014. For Panda, Google said, “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Big question for by now it is obvious that Panda and Penguin penalizes the ‘quick-buck’ seeker in the world of content. The words ‘Big Data’ seemed to be an alien word, surely from the world of Star Trek and Star Wars. You would have been ploughing all sorts of data on customer behaviour and preferences through their buying patterns, queries, footprints in the digital media, web server logs, mobile phone call detail records, various analytical tools both from the online and traditional world.
1.First, use the data to analyse which aspect of your product or service you customers are more hooked with. 4.In the same way, assess which marketing campaign failed and attempt a root-cause analysis. McKinsey says that Big Data is “The next frontier for innovation, competition, and productivity”. The past half-decade has witnessed a massive change in the way companies (even countries) do business. A vital question, since too much time spent on researching could be a waste, while too little may lead to awkwardness in the meeting or the call as the case may be. Having said this, the following points will help you to take a call on how much time should be spent on researching about your prospects. Finally, weigh your options of setting up a highly digitised gear or a big sales intelligence team for your prospects research function, ascertain if you really need that kind of infrastructure and an internal 360 Degree monitoring function.
Marketing Integration is vital for a business as there is a danger of losing potential customers if it’s online and offline marketing activities doesn’t work in tandem. This campaign can be described as one of the best examples of Offline & Online Marketing Integration Technique. If you would like to reach a large set of your target audience, integrating your offline and online marketing campaigns is considered to be a best practice across the world.
With number of social media users increasing day by day, brands can’t afford to miss their presence in social media.
Result: 27% Increase in Engagement (Facebook) and a rapid increase in Product Usage compared to the previous month. It is suggested by many Social Media Gurus to maintain a time interval of 3-4 hours for every Facebook post you create and publish.
You can’t deny the fact that content is the king and all your social media activities and engagement revolves around that.
It is the industry insider’s opinion that many of the leads generated through Event Marketing, Tele Marketing, Relationship Marketing, Direct E-mail, Newsletters and Print Advertising are not effective.
A study has also revealed that B2B companies are highly successful in generating leads through LinkedIn.
Optimize your company’s LinkedIn page: Many companies simply set up a LinkedIn page and forget to tweak it. LinkedIn Connections: This is a great tool for sales professionals, people who are looking for a job in their industry and for people who are involved in B2B Sales. Post the North-East ethnic violence and the resulting exodus of the north-east people from different parts of the country, the Government of India has been very critical of the role of social-media and has even pointed fingers at the social networks to be the root cause for inciting violence. Having said that, all is well and good, as long as the GOI does not hinder a person’s freedom of expression.But is that what is happening? The Indian Constitution promises “LIBERTY, of thought, expression, belief, faith and worship,”to every citizen. Monitoring the social media then, should be about monitoring hate materials and not gagging it. It’s the time of the year when Facebook hits the hot news again, this time for identifying around 83 million fake profiles. Facebook is asking the fake profilers to identify themselves as measures to determine the authenticity of the profile.Facebook authorities have figured that these profiles have been created either to monitor some information or mostly created by companies to increase traction in the likes and comments of their pages.
The basis on which Facebook is going to assume that the profiles are fake is not valid at all points. Reporting Facebook profile users who harm others or instigate hate against a person, community or nation is justifiable. Join the discussion and voice your opinion by following our guest blogging guidelines.With the whole world online these days (hence why it’s called the World Wide Web), traditional marketing practices are getting an overhaul as some believe that the Internet has negated their worth and cost-effectiveness as part of a marketing plan. A venue with free Wi-Fi access is best since most attendees are addicted to Twitter and may bring their laptop.
The truth is that many people feel like part of a close-knit community online but get them together in person and they may have a difficult time coming up with conversation that isn’t limited to 140 characters or less.
It allows members to learn the finer points of public speaking and also presents a built-in opportunity to for in-person B2B networking. There are organisations aimed at offering mentoring and advice to new business owners, some that provide a network for family-owned companies, and others that focus on offering support to businesses headquartered in specific locations. Getting out and meeting people face to face has long been one of the best ways to promote interest in your online business and develop lasting relationships. When I'm not with my family, you will find me doing SEO, building websites for many of my clients, and creating products out of thin air!

I never thought about joining the toastmasters with the idea in my mind to use it for offline promotion. It’s a great opportunity to meet and have a chat and a cuppa while at the same time we learn about this phonomnum from Megan. I need to have a reason to meet-up and think it a good idea to find something interesting to attend. I really like this article because it reminds us that online and offline are actually the same!
I must admit, I do often forget the offline stuff and mainly concentrate on the Online marketing instead. I would be more comfortable doing a toastmasters presentation than attempting to type a blog post.
According to Social Media Today, 61% of US consumers have made a purchase based on a blog post that recommends a product. Know Your Blogger: No one likes to receive an email that looks like it has been sent to a few hundred people with the same message. Host interesting events: Think of the products the brand offers, and think of an event that truly stands out and educates the consumer or makes them build a genuine connection with the brand. Educate your blogger base: Spend timeon getting your brand values through to the bloggers you get in touch with. It’s time that brands truly looked into spending on blogger outreach programmes for an enhanced brand image and a satisfied set of consumers. This year’s report makes it evident that digital marketing is constantly growing in significance as compared to traditional media. The Internet Trifecta: According to Meeker, it is more crucial than ever for brands to integrate content with community and commerce, a concept she named ‘the internet trifecta’. However, Meeker’s report suggests that of all the data collected on the ‘digital universe’, only 34% of it is useful. Brands that invest in digital need to also focus on building relationships with their consumers. Contextual content creation: Today’s consumers are no longer interested in sales-y, pushy messages from brands – they look for values and benefits that they can relate to and connect with their daily life. Targeting keeping the audience in mind: Brands need to adopt multi-faceted approaches to promoting and marketing themselves. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on”. It is up against those ‘authors’ who spam numerous blogs, websites with one blog link, often without any relation. With these, it becomes imperative on the part of website owners and bloggers to publish content that is original, has quality and which doesn’t spam. This will give you and your company a lot of visibility thereby helping you to carry the word. And now you are faced with a bigger question – how do you decipher all the data that you have gathered? Remember, not only the unstructured data constitute big data, but also data generated from transactions and other structured processes. True.It will also be the harbinger of a lot more changes in the way organisations operates, strategizes and communicates. Your state of preparedness to handle this explosion proactively for the benefit of your operations and strategies will be a key game-changer in the competitive market. Global recession coupled with liquidity crisis, the fall of iconic institutions, collapse of investor-customer confidence, increased regulatory compliance requirements in the aftermath, have left organisations to grapple with stiffer competition, tighter budgets and higher targets. Despite the age of the internet and social-media, you may come across many prospects who do not have much information about their company in the public domain.
Check if you could benefit by outsourcing your sales-intelligence requirements to an expert research agency for monetary consideration, scale and time. Let’s take a closer look at one of the most successful and classic case study which integrated online & offline marketing activities at its best – Bing’s Campaign to increase their traffic. However Bing (Microsoft’s Search Engine) came up with an innovative campaign in October 2010 and took a handful of market share from Google for a particular time period. Prior to the book release, Pages from JayZ’s Biography were taken and shown to the world in number of innovative ways like Bill Boards, Swimming Pool, Snooker Table, Wrapped around a Cadillac, On the Walls of buildings, Unique Collectable Items etc.. Bing tied every element in the campaign together to an integrated online game that directed Fans to the location of the Pages. Most of our social media strategies are aligned with the offline marketing practices of our clients, to help them achieve better results. This will entirely depend on your audience’s demographics (such as age-group, gender) and the platform that you want to engage them with. It’s a good practice, to maintain an average ‘X’ number of posts everyday at regular time intervals. Publishing too many posts everyday can confuse the target audience as well as Facebook in calculating the ‘Edge Rank’ and ranking your post in user’s newsfeed.
Instead, the leads which are generated through LinkedIn are considered to be highly effective because you clearly know about the prospect’s industry and needs.
After setting up a page, you need to add your products and services in the option provided by LinkedIn. You can also join in groups which you think is out of your industry but still be able to generate business for you. They have decided to monitor every feed and update that would goon social networking sites.
A recent article stated that a girl from Chandigarh was arrested for posting updates on Facebook against the traffic police. Such incidents will not only trespass on the freedom of expression, but will also bring a lot of discredit to the government. This serious move by Facebook is to prevent misuse of such identities in India and worldwide.
Tagged pictures of these profiles would generally be on comics, cartoons or festival wishes.
Their profile description is generally empty as the profile creator would not take the effort to fill in these details. They believe that it is generally the advertisers who are behind most of these profiles for the same reason. But what would happen to those start- ups, advertisers, social media marketers who initially need to use these fake Facebook profiles to increase page engagement? With many marketing experts (and traditional journalists) lamenting the demise of newspaper readership and subscription renewals, online versions of every major paper have stepped up to support their offline brethren.
Of course, the idea is to promote your online business so there is nothing wrong with featuring yourself as the keynote speaker for the night.
The more closely it is aligned with your company’s offerings, the greater benefit you will receive in terms of B2B marketing.
So get off your computer and go meet the people in your town who just might become valued clients, joint business partners, or mentors.
Maybe because I am in a remote area and wouldn’t expect too many people there that could be interested, but you never know until you try, right? I felt that I had to already BE successful in order to confidently go out and shout it aloud. It's great to have you here and I hope the information within this website helps you to achieve your online goals. Brands have begun to realize the potential of building relationships with their target audience using bloggers as the connecting medium. When we organized the ‘The Truth About Hair Colour’ event for Wella, the event saw tremendous response for the way they learnt so many new things about hair colouring that they weren’t aware of before. Give them a glimpse of what your brand stands for, and help them get the message through – share resources with them and talk to them about your brand culture, and USPs.
Social media is bigger than ever as a platform for content sharing, and offers a plethora of opportunities to brands for engagement.
Before the advent of the internet, customers would engage with each other during shopping trips, social gatherings and visits to their preferred places of worship; talking about the latest news, or the best places to shop, latest purchases and so on.

The growth of social media platforms like Instagram and Pinterest points to a growing increase in the importance of visual content.
The TV budget you allocated needs to ensure that you are covered on mobile as well, for the same campaign, or you risk losing your customer’s attention. When we roped in a B2B brand for managing their digital presence, we soon learnt that we have to unlearn everything we knew from other client experiences because the B2B space is so different.
For this ‘alien’ has now come out of the exclusive tech walls, to stay and haunt the world of the humans!! Nowhere perhaps the pressure is so acutely felt than in the sales teams across companies who have to overcome lengthened sales cycles, reduced spending and increased quotas. It is advisable to have a questionnaire ready, such that the basic details and information are quickly filled in before the team member moves on to the next prospect.
Suggest you elaborate the essentials to your team emphasising the importance and stakes involved. Bing partnered with JayZ, who is a financially successful Hip-Hop artist and entrepreneur in America. For example, if the platform is Facebook, the content has to be correct, crisp and engaging.
Here you can provide answers to position yourself as an expert in the section you are participating in. It is indeed a good move by the government, considering that posts that incite violence need to be nipped in the bud. If there is evidence, targeted monitoring can be processed but if the GOI wants to go through every tweet and status update, it’s just waste of money and resources. What if there are people who like to keep their Facebook private and use just a single picture for identity? With the automatic deletion of these profiles hurting sentiments of real users, looks like Facebook is going onto hot waters again. As phone books lose ground to local-based search apps, many marketers are left speculating as to where the local search industry is heading.But website owners and companies shouldn’t abandon their traditional marketing efforts in favor of SEO and SEM any more than they should completely ignore the changing landscape and subsequent shifting to an online world. There is a small fee for membership but it well worth in terms of the rewards you can reap by becoming an active member. There are many interesting things to do that can be a reason to get together and socialize.
The benefits of blogger outreach are proven – While most brands have started jumping onto the blogger bandwagon, few actually know how to create effective strategies that actually bring in measurable results. With shrinking attention spans and the increasing number of devices, marketers need to be prepared and have a digital and social strategy that encompasses all media. This underlines the value of converting data into meaningful insights that can improve the overall customer experience. Brands need to deep dive into digital and separate the consumer industry approach from the purely business approach for better results. Forgive us for painting such a grim picture, for while the online and offline world is abuzz with the chatter of ‘big data’, no one seems to know with certainty how to tackle the new devil. The direness of the situation has forced many companies to embrace Sales Intelligence programs in a big way. Give them decent time to draw up an informative list of the prospects footprints across interest areas. If your objective is to increase the engagement level, then you should start studying the behavior of your fans. After joining the group, you can position yourselves as a thought leader by joining in discussions and providing your meaningful thoughts. Following either of these tunnel vision approaches will only hurt the business, the brand and the company’s bottom line in the long run.Having an online presence provides companies with the chance to connect with their consumers on a different level. Since it’s all about speaking, you can present a speech relating to your business and what it offers to a captive audience.
In its efforts to make it search algorithms more dynamic and stringent, it has been doing regular updates on Panda and Penguin. Sales teams are increasingly contextualizing business opportunities by unearthing relevant industry, corporate and personal information to improve the quality and quantity of sales leads. Make sure you advise your sales intelligence team to spend minimal time researching about such prospects. Create a concept around your services which could be highly shareable, get the fans to comment on it and start building a community. On the other hand, if your platform is a blog, make sure the content is well structured, well-written, focused and engaging too.
This helps people to identify you as an expert in that particular field and also makes them to come to you for providing them the services you are specialized in. These are questions that are being asked by the same committee who uses these as reasons to confirm whether a profile is real or not.
Their brand can reach into user’s lives at more touch points than ever, with every moment having the potential to prompt that user to action. Think of topics that would resonate well with your TA and build interesting blog ideas for them to write on. The last time you shared something interesting with your friends on social platforms is more likely to be a fun video or an interesting image.
But question is, “How much time can you, or rather, should you devote to research on prospective customers”?
If your objective is to increase your product usage, you can come up with a viral app like we did. Remember, in a world of information boom, you get a very small window of opportunity to capture your reader’s attention. You can also monitor for relevant discussions, where people are speaking about a need and you’ve a solution for that. Every day, more and more users turn to search engines to ask questions and find information.
Like social media marketing, you dont’ go in and talk about your business immediately, you listen first and then respond.
They are code names for Google’s algorithm that police websites which violate Google’s Webmaster Guidelines. Therefore, unless your content is different and teaches something new, nobody will be interested in it, let alone follow it. It makes no sense for a company not to promote their site as the answer to the user’s query.
They are trying to get word out about their Valentine’s Day promotion that gives customers two free glasses of champagne with their dinner if they book their reservation by February 10th. They post this deal to all their local-search and social networking profiles, as well as the restaurant’s main site.
They also decide to print the offer at the bottom of customer receipts for the first two weeks in February, prompting in-house patrons to book their reservation once they finish their meal. The restaurant also decides to create a partnership with the florist next door, where guests can purchase a custom designed Valentine’s Day bouquet for a discount when they mention their reservation at the restaurant. The florist posts this information to his site, hangs a sign in his front window and has an ad printed up in the local newspaper announcing the promotion.All of the aforementioned efforts work with each other to promote the restaurant’s Valentine’s Day deal. The results are a full reservation book and a very busy florist.The Ultimate Marketing TechniqueRelying solely on offline or online efforts effectively cuts the legs out from what could be a very successful campaign. With over 12 years of industry knowledge, Nick Stamoulis shares his expertise by posting daily updates to his blog, the Search Engine Optimization Journal, and publishing the Brick Marketing SEO Newsletter. People in your network (customers, contacts) still need to certify your identity in the offline world.

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