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29.10.2014
August 25, 2010 by kristaneher Leave a Comment As advertising agencies continue to grow and evolve we do a lot of ad agency training to help them transition in to the digital and social media spaces.  All trends show both consumer attention and advertising dollars are shifting towards internet and digital marketing as well as social media marketing. According to all projections internet marketing is projected to grow at around 10% over the next few years.  When looking at how consumers spend their time more consumers check Facebook each day than read a newspaper or listen to the radio (scary). In training a number of ad agencies on social media marketing there are a number of questions that are frequently asked.
There are now over 500 million people on Facebook – that is more than the combined populations of the US, Canada and Mexico. The reality is that brands and businesses are a part of our lives, and our social lives.  Not only are people using social sites but they want to connect with the brands they like on Social Media. These are great first steps for traditional agencies looking to get up to speed with social media marketing.
This is a great question.  Again, there are multiple success models, but I think that the emerging trend is for internal to the brand community managers and agencies to work together.


That being said, the agency still plays a BIG role.  The agency should help create the social media assets (brand pages, twitter background and icon) and theme them.  What is the strategic purpose of each asset and what content will bring it to life? What other questions are you seeing ad agencies asking about social media?  Any additional perspective?
Filed Under: General Tagged With: advertising agency, advertising agency social media training, how do advertising agencies win social media business, social media, Social Media 101, social media agencies, Social Media Marketing, social media training, training, who should run social media?
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