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With 100 days left before the Games begin in London, the International Olympic Committee (IOC) launched an online athletes' headquarters designed to serve as a social media platform enhancing the digital connection between fans and competitors. The Olympic Athletes' Hub aggregates the verified social media feeds of more than 1,000 current and former Olympians.
During the Games themselves in July and August, real-time social updates from competitors will be incorporated into the site, which will also host exclusive chat sessions with athletes.
Nonetheless, Huot believes the social media portal should be a powerful tool for bridging the gap between athlete and fan.

Check out the Olympic Athletes' Hub for yourself and let us know what you think in the comments.
It will post content directly from their Facebook and Twitter accounts and incorporate a gamification layer incentivizing fans to interact with the site. The London Games are being branded as the world's "first social Olympics," although some have expressed surprise at regulations restricting social media use in some cases. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.

Users will be able to access exclusive training-tips videos and gain virtual and real-world prizes according to how many athletes they like and follow online.

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