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An effective digital marketing strategy is absolutely essential if your business is going to remain a competitive force in today’s marketplace.
Digital marketing is generally less expensive and more effective than traditional marketing channels, delivering prospective customers at an average cost of $1 per lead, compared with $2.50 per lead using traditional marketing methods. Because digital marketing has so many moving parts, it’s easy for the small business owner without a marketing or technical background to feel overwhelmed. Beginning in April of 2015, Google’s updated ranking algorithm will begin penalizing non-mobile-friendly websites with lower rankings in the search results.
Truly one of the best bargains around, Google Analytics is a free tool that provides detailed information about where your website traffic coming from, which of your web pages are drawing the most visitors, and what keywords are attracting them. Google Webmaster Tools is another great tool provided free of charge by Google, and actually allows you to see your website as Google sees it. Hootsuite is a free social media management platform that allows you to track and manage all of your social media accounts from one convenient dashboard. No matter how minimal your artistic skills, Canva can help you create professional marketing graphics with ease.
Insightly is a robust customer relationship management (CRM) tool built specifically for small businesses that helps you organize and manage your customer contacts, partners, and vendors as well as track ongoing projects.

Read previous post:Avoiding Common Website Design DisastersA professionally designed website is absolutely critical to the success of your digital marketing strategy.
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Consumers are increasingly embracing digital technology, and businesses need to either follow their customer’s lead or get left behind. Small Business Administration has found that a small business with a website averages 39 percent greater revenue than businesses without an online presence.
Fortunately, there are a number of marketing tools, many of them free, to help even a newcomer create and manage effective multi-channel digital marketing campaigns.
In short, if your business depends on organic search engine traffic, you need to get mobile-friendly and you need to do it now. With the insight gained from Google Analytics, you’ll be able to measure the effectiveness of your SEO efforts and fine-tune your campaigns for optimal results. Webmaster Tools gives you actionable information about which keywords your site is ranking for, how many visitors are viewing your site for each keyword, and the number of people who are clicking through to your website from the search results page.

You can monitor and respond to social conversations about your brand, schedule new posts, and receive regular reports to help measure the effectiveness of your social media efforts. Canva features an easy to use drag-and-drop interface, pre-made layout templates, and a stock photo library with more than 1 million images.
You can get started with Insightly’s free plan that allows for up to 2,500 contacts and three users, and upgrade as your business grows.
The latest generation of consumers grew up with the Internet, social media, and mobile phones, and there is simply no way that they will ever go back to the “prehistoric” days of network television, paper telephone directories, and the daily newspaper.
Mobile is the wave of the future, and your business is going to be at a serious competitive disadvantage without a website optimized to provide a good user experience across all mobile devices. With Canva, you can create everything from website header art, social media graphics, and Powerpoint presentation slides for free.

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