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This entry was posted in Marketing and tagged Marketin Essay, Writing a Marketing Essay on March 13, 2014 by admin. It is a method used by many businesses to get their product or company name out to the public. As new channels and forms of online marketing emerge, what should content marketers focus on?
Therefore, it is only a matter of time before social networking was used to market products.
The lack of trust, with online marketing, extends a bit further as there are many virtual promotions that turn out to be fraudulent ones. Researching on the advantages and disadvantages of online marketing is the best method of deciding how much to market a product using conventional methods and how much to market using online marketing.

This is the newest method of utilizing the internet to help their businesses grow and expand. It does so by making information about the product or company easily available to the public. However, through online marketing, you are assured of extending your reach to almost global capacities. However, online marketing, although quite advantageous to a business does have its disadvantages too. As the internet is easily available, this too, makes online marketing extremely advantageous.
The company is able to reach their target audience using specific keywords and the audience is also able to find the information they need about the products and services using the same method.

Therefore, marketing online can be one of the best methods of popularising the company’s reputation.
Online marketing also enables the company to know if their advertising campaign is successful within a short period. The cash-on-delivery option found online also is a disadvantage as this does not guarantee payment. However, this can be extremely overwhelming as they are varied and it makes it extremely difficult for a company to select the right options of marketing.

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