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SEATTLE -- It's a curiosity of how the Internet works that a shopper using a search engine to find a flat-screen TV probably will not turn up Costco Wholesale, a major television vendor and the country's largest retailer after Wal-Mart.
Ginnie Roeglin, senior vice president of Costco's e-commerce and publishing operations, said the chain does not appear in searches partly because "we don't advertise and we don't pay for search. Mobile apps are key, because they make shopping easier for customers who are increasingly -- and constantly -- connected, according to Mr.
It does so by offering everything from caskets to an 18.88-carat diamond, while attracting customers even more affluent than the average shopper at its warehouses. Amazon ranks first and Wal-Mart fourth -- and both are growing faster than Costco, according to the trade publication Internet Retailer.

Roeglin said the chain is exploring social media but has not dedicated much money or other resources to it, because it is focused on Costco's core business and keeping costs down.
With cheaper prices and faster availability, online sales and streaming services are poised to eclipse the physical market altogether before long. He also sees social networking as important, particularly for a popular brand such as Costco. If a comment violates these standards or our privacy statement or visitor's agreement, click the "X" in the upper right corner of the comment box to report abuse. The Wall Street Journal has shared data from the Digital Entertainment Group that shows just how far Americans have moved from buying physical copies of their movies.

According to the data, digital movie sales are up 47% from 2012, which makes them the fastest-growing category in home entertainment revenue.

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