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26.09.2015
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One of the most common places, many of us will find an electronic display screen, encased in an LCD enclosure will be in a shopping mall. This can be anything that makes the job easier, as most audio visual engineers (AV installers)  have so much to deal with on an installation. These protective housings allow AV installers to deploy their hardware in almost any situation, no matter how risky and sometimes locations have been dismissed due to the vulnerability of the location. Now flat panel displays can be installed outdoors in high footfall areas in an flat panel enclosure and also projectors can now be added to their outdoor arsenal of solutions with the use of projector enclosures. The history of the projector saw itself first in schools, as the old OHP, but with the introduction of projectors within cinemas, we have seen a better customer experience, with the projected image being almost life like.
If you are of a certain age you will remember the OHP (Over Head Projector), this was common in every classroom of every school across the country. In the 90’s we saw the main players who manufactured this type of hardware, making solutions for the office environment and then we saw a rise in projectors being used in boardrooms and conference rooms of major corporations across the world. As the OHP died, it did not seem long until the High Definition hardware appears, these has been superseded in the past few years with the 4K hardware. One of the main players in this sector as a global leader is Christie, their projectors are used in both indoor and outdoor cinemas and even government bodies use them for outdoor events. Now when you go to a drive in movie, check the image quality of the movie and I am certain that you are in for a good experience, as more often than not, the hardware used will be from Christies. A projector from Christies can cost from $30,000 to $125,000, so if you had invested this kind of money in the hardware, you would want to protect it, this is why outdoor projector housings are used, as these protect the hardware from all the elements outside that can cause problems with electronics. Sure it is, with most leading manufacturers looking at 16K technology for the next growth industry. On vehicle digital signage is an area that is growing extremely fast, with many companies trying to offer a solution but failing. As you can imagine taxi digital signage, in a major city such as Manhattan New York, can be very lucrative, for ad agencies selling space. Public bus and coach transportation has had many years’ experience selling printed ads that are mounted to the side of the vehicle, now using on vehicle digital signage, they can now offer digital advertising solutions.
With talk of vehicles such as paramedics, fire and police vehicles having on vehicle advertising solutions, this may be a step too far! When seeking out an on vehicle digital signage solution provider, you will find they are thin on the ground. For example the housing has to withstand all the weather conditions form scorching heat to freezing cold. That brings us on to the displays, using a regular display is not good enough, it will fail almost immediately!
These basic components form the base of the solution, if the screen fails or cannot be seen during the day, then the advertisers are not getting a fair return on their investment.
These are usually constructed from LED video wall panels and depending on the location of use, the brightness can be turned up or down to combat the extreme brightness of the sun. Another challenge is finding a fund manager to understand the innovative design and usage to fund the project, as the hardware can be costly, especially if are looking at 100 vehicles.
The main two categories that digital signage systems come in are either a standalone or networked version, using both can create profitable income streams, read on to discover more. Usually the networked version then can be split down to interactive or sometimes referred too as touch screens, or non touch displays. Depending on the space and location, you have the choice of either a floor standing or wall mounted digital sign. Now we have the basics out the way, we can concentrate on building an extra income stream from the digital signage systems. We will look at an all in one solution with a screen of 46″, mounted in portrait this is best as with all ads to be I n a high footfall location.
Create a list of say 200 prospects and contact them, have the displays already in the mall and you could even offer a profit split with the mall or location owner depending on footfall to sweeten the deal. Pricing for the adverts on the digital signage systems does range from $175 to $499 per month, depending on the company’s prod it and duration of the ad.
If you have 2 advertising displays located for your solution, the Initial investment is in the region of $3000, now you off set this with the costs of the ads. There are many solutions for dynamic advertising, so check out the numerous digital signage systems. Since 2011, we saw a huge introduction to electronic signage, 3 years on the expansion of London digital signage successes are to be seen everywhere. Almost all the well-heeled hotels have some form of electronic signage, from the Hilton hotel chain to the world renowned Intercontinental Hotel Group.
One question, you have to ask, when you are in England’s capital, is how will London digital signage expand in the coming years, it does seem to be nearing saturation point.
Several clothing designs have used digital advertising to engage with consumers and built their brand. Letting agents in London use window based displays to display the properties on their books, which they rent out.
This ranges from Madame Tussaud’s to the Stage Coach buses that travel London, the buses display ads on small screens for local businesses, so when you jump off the bus to investigate an area of London as part of your tour, you are shown outlets that are advertising for the next area to visit. This can be in the form of QR codes, so they can be scanned by high end cell phones, when the link opens it takes the tourist to a discount coupon page, allowing the tourists money go further.
Before the 2012 Olympics in London, the Stratford area of London underwent a major regeneration, now this is the center of most of London digital signage, with almost every bar and restaurant having some kind of electronic sign used to promote their food or drink offerings. So from the regeneration of London for the Olympics, the catalyst began and still continues to expand what is known as the London digital signage phenomena. Digital signage leasing is one of the more affordable solutions, as is rental when compared to purchasing digital signage hardware. As you can appreciate, constantly updating and changing the electronic signage hardware is both time consuming and expensive.
Digital signage leasing puts the buyer in charge so they can control what hardware is used, keeping an eye on the ROI, once the hardware as paid for its self, plans can be made for other locations. Leasing the digital advertising hardware provides a flexible solution, the customer may thing a screen size of 26” is large enough for their use, but by renting a unit realize that the screen size does not give enough impact to the marketing campaign, so they can then change the hardware with a simple change in the hire agreement. Hardware leasing is more tax efficient for most businesses, but it is best to consult your tax adviser. If you are thinking of starting your own digital advertising agency, leasing the hardware is a sure way of starting out. To recap, 100 advertisers buy a single 30 second advertising spot at $250, the advertisers supply the media for the advertising campaign. Many people ignore the options of affordable digital signage, will you now overlook digital signage leasing? Are you struggling to achieve your sales targets or are you using DOOH advertising for your business, with successful results?
Don’t be left behind, whilst your competition is printing thousands of fliers, advertising their goods, you could be broadcasting multiple ad campaigns at directed people to the maximum results.
DOOH refers to digital out of home, meaning the advertising people see in public areas, like shopping malls, dental offices or entertainment venues, other than advertising viewed in the house, via a television or home personal computer. But it is not only the screen which instigates a successful advertising campaign, it is also additional gadgets and facilities like mobile charging points, USB flash drive, regular AC sockets and wireless recharging ports in free standing digital signage kiosks at transit stations.
As a retailer you have many applications on which to focus your advertising campaign on, from a small POP LED or LCD screen, to a large screen wall mounted plasma, through to the more unique surface of a vending machine or a transparent display box. There is no end to the possibilities of digital advertising – but are you using DOOH advertising for your business? When digital signage is deployed outdoors in bright sunlight, sunlight readable screen enclosures are required to protect the display from failing.
These protective kiosks, provide the protection from vandalism and theft, so the hardware can run in extreme locations, when the temperature hits a high of 140 degrees Fahrenheit, you have to think of LCD Enclosure Solutions Inc who specialize in manufacturing these outdoor digital signage kiosks. Simply, these outdoor high bright screen totems, ensure that the screen can be seen in high bright locations were the footfall is high.
Most Quick Serve Restaurants use outdoor advertising screens in their drive thru area, is one high demand industry along with open shopping malls that have a center courtyard. So any business that has a need to deploy outdoor digital signage displays in direct sunlight; most applications for digital signage come in to this area. Have you ever been to a location and could not see the display due to the lack of brightness from the display? These displays have a much greater brightness, as much as 12 times the normal domestic TV brightness.
The next thing to consider is how they are to be fixed to the floor; ideally you need to bolt them with at least 10 bolts, to ensure the kiosk can’t be pulled over by vandals or vehicles trying to steal them. Without a screen the outdoor advertising solution is dead in the water, as the key is to have the content shown to consumers, if they cannot see the screen the ads are not working, this is the reason for sunlight readable screen enclosures. These protective housings are fitted with anti reflective windows to reduce the glare and the high brightness screens do the rest. When you out enjoying the sun, look around to see if you can see any sunlight readable screen enclosures. Just look around who is using a mobile device at any time of the day, this is why cellular advertising is on the verge of becoming big.
When you are at an airport and want to send emails before you board your plane, you usually have the option to use airport wireless networks. Once you are connected you can then send the emails, this is one way in which digital advertising is being utilized on 3 and 4G wireless networks. Well the simple reason is these have the same functionality of a laptop, they take up much less space in your travel bag and you can do everything other computer devices can do. Technology is increasing and fast, remember when you get off a plane and you are waiting to be greeted with a taxi driver? In previous months we have seen restaurants greet diners with tablet based menus, complete with a wine list. Watch out in the coming months for a digital jukebox, that customers get to choose the music that is played using their mobile device; this can be their smartphone or tablet. Many mom and pop stores who could not run to expensive large commercial grade displays, so they reverted to using tablets that had an internet connection, starting a trend themselves! The main reason for the success was that while people waited for their goods, they would browse the special offers and order 1 or 2 items whilst at the counter. You can use anything from a small 7” tablet up to an Ipad, the only real requirement is that the device has either 3 or 4G connectivity. Digital advertising is growing and in some sector’s hitting saturation, but a new sector to watch out for is cellular advertising.
So, the secret of a successful digital signage campaign is to discover the 3 trade tips that will increase business profit. The digital signage industry is worth billions of dollars and encompasses every sector of business to customer, in a sales capacity. Mobile digital advertising is a fairly new concept and is slowly, yet confidently being embraced. Digital advertising is popular for businesses that are looking to increase their brand awareness.
The electronic signage is used to promote a brand, it can also be used to inform brand conscious consumers of a new product launch and so they can get on the pre-launch list and be one of the first to buy the “must have” item. They can be used to test the water for a new colour scheme, so little if any overstock mistakes are made. Indoor digital signage hardware can be used to provide a global launch, so a band may launch a new product across the world stores on the same day, as soon as the store opens, no matter what time zone it is in. Interactive digital signage, these touch screen kiosks are used in digital advertising as the front line for market research.
Wall mounted digital posters, these are a screen with a built in advert player, again depending if the advertising media is going to be updated using the cloud or manually, will depend on which advertising player is integrated into the screen.
Transparent digital signage is usually seen at prestigious locations, when an expensive item needs to be viewed yet protected from theft. Depending on which type of indoor digital signage solution you require and what whistle and bells are needed will establish the price tag. Now you have the data to make an informed decision on what you need to make your indoor digital signage campaign a success. You may have seen the signs at the gas station, giving the price of the fuel, these are LED signs, yet no as sophisticated as an LED video wall. A video wall using LED panels are constructed in elements of the colors, pitched evenly over a panel that measures, just short of 3 feet square. You can see these LED video walls almost on every corner, but have you really noticed them? Church LED video walls – these are deployed to provide the community with event updates within the house of worship, they also provide information on mile stones of people from the congregation, this may be a special birthday, or wedding anniversary.
Entertainment video walls – organizations such as Madame Tussaud’s are deploying LED video walls on the Hollywood location, to give a sneak peak of what the exhibition holds inside. The LED video wall does not have to be in static location, it can be mounted on the rear of a truck and used in highly congested areas at peak times and so the digital advertising gets as many viewers as possible.
Restaurant advertising is essential for success; this is why digital signage is paramount to any restaurant.
The typical digital advertising solution in a QSR is to have displays lined up above the food counter, so consumers can view the menu and see what specials are on offer that day. Tablet digital signage is yet a new solution, these are similar to electronic menu boards, but are located around the restaurant, so you can peruse the menu and then order it, usually in a waitress restaurant environment. Using digital advertising is proving to be a very important part of any restaurant’s advertising campaigns. Electronic signage allows the restaurant owners to promote local produce, whilst maximizing profit with the special meal deals. Electronic menu boards engage with the consumer in the QSR and in turn increase turnover, as one restaurant tested this with 1 location using digital menu boards and another similar location using no electronic signage.
Tablet digital signage is a relatively new concept; it starts when the customer enters the restaurant and is seated.
Just before the meal is due to be served, their server approaches them and asks them to enter their email address, for future discount coupons, thus building a database of customers to market too. The meal is then served and when the diners have finished and go to pay, they are then given the opportunity to rate the restaurant. As you can see, there are several ways in which electronic signage can be used in restaurants. We have all seen DOOH (Digital Out Of Home Advertising), now the scene is set for Mobile Out of Home Advertising (MOOH). With over 3.2 billion mobile devices being used every single day, this is a medium to consider for advertising! This new concept is used in large footfall areas such as airports, ferry terminals, train stations and hotels. Usually the displays are not sunlight readable, so on a bright day the screens can be unreadable, resulting in a failed advertising campaign.
Other types of mobile out of home advertising is using an LED panel built onto a van or truck body.
Mobile advertising using QR codes are increasing in use, people scan the QR code after seeing the promotion from the advertising company and are redirected to a web page with either a special offer or discount page. Now with restaurants using this type of advertising, it is one of the fastest growing methods of MOOH (Mobile Out Of Home) advertising.
Reports can be created, on who scanned the QR code, who redeemed it and even an opportunity to re market the brand to people who scanned the QR code and did not redeem the discount. Out of home advertising is here to stay, as can be seen on Wikipedia with MOOH (Mobile Out Of Home) advertising increasing fast.
Religious organizations are also using outdoor LED signs, these are used to inform the community throughout the day, so parishioners can see if their fundraising efforts are hitting the target. An LED sign is made of up of panels that are 3 feet square, each panel depending on the specification is categorized in P, the letter P stands for pixels.


Now, when you have seen these large screens before, you will notice that they can be split into separate zones, this is done through the screen processor, this in one part that many cut corners, yet this is the hardware than can take your content and create awesome content! The processor is the brains behind the LED screen, it can create screen within screens or the advertiser can use the massive video wall to promote their product. People see these solutions and presume they are out of their price range; yet these are one of the most affordable solutions. Digital signage can be seen in almost every location, now church digital signage is seeing a large increase, due to the amount of interaction with the parishioners and the greater community.
When deploying electronic noticeboards in Churches, we have to be sympathetic to the more traditional parishioner, who may take offense at these large screens being installed in the House Of God. Many houses of worship have digital signage hardware both indoors and outside, this does come down to budget, however there are lots of benefits. Outdoor LED memorials are idea to keep the community up to date with the current events happening in the church. Indoor digital signage, these are designed for inside the church, they can be wall mounted or floor standing. The electronic notice boards can be used to celebrate a birth or life of one of the congregation. Some religious buildings prefer to use either high definition flat screen LCD displays, while some prefer to use projectors. The standard size of a screen used for church digital signage is 46”- this can either be in landscape or portrait.
This is easily achieved with many digital signage software packages, designed for church digital signage. With many Churches and other religious buildings looking to use house of worship projectors during their service, there are some tips to make sure you get the right solution for your house of worship. Than next factor is to discover how the far you want the projected image, as a golden rule, double the projector screen is an excellent distance, from the projector to the screen. Most houses of worship are painted white, so the best brightness is a unit with 5,000 lumen. They can keep the congregation up to speed with the service, reading psalms, singing hymns and community notifications can all be shown on the large screen. We will see more religious buildings using projectors to interact with the congregation and the wider community. With many digital projectors on the market and the introduction of 4K projectors, every manufacture including Sony and Christie are bringing out a high end solution. More and more businesses are waking up to the realization that they can use digital projectors outdoors to project their dynamic advertisements on their building, providing a a unique marketing concept.
Initially, Christie entered into the outdoor, commercial cinema area with their 4K projector; these are the beasts of projectors, with a price tag to match. When HD flat screen displays came out, they trended well, with people ordering them as soon as they had been released. One thing is for certain, if a projector is being deployed outside, some type of protection is required, to ensure the bulb lasts longer than it should, with 4K replacement bulbs costing as much as $1600. They put this new rise in demand down to the market getting ready to launch the 4K solutions. It has come that time of year again, to look at how we can spend more time outdoors, it might be building an outdoor wood fired oven, or just to create an outdoor entertainment area, let us look at what’s available.
Ideal for impromptu outdoor entertaining family and friends, but most importantly it is a good way in which to share food and is extremely social. You must start off with a solid foundation, usually 6” deep and reinforced with steel mesh, ensuring it is level. Not only is Smashburger doing a phenomenal job at cooking up tasty burgers across the United States, but they’re also doing a phenomenal job when it comes to advertising their QSR (quick service restaurant) SMS campaign to customers. When you walk into Smashburger, the first thing you see is the sign below, instructing you as a customer to text SMASH to 21333 to join the Smashclub.
After purchasing a tasty Smashclub burger, the restaurant’s receipts also instruct you as a customer to text SMASH to 21333.
Smashburgers is doing a great job as you can see above in using all available in-restaurant advertising options, and is a great example for any QSR looking to start advertising their SMS campaign to their own customers.
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Owner of the most recognized symbol in the world with restaurants in over 200 countries, serving over 58 Million customers everyday came to UpSnap for a campaign. We talk to Phil Colburn of QLD based Red Rock Noodle Bar on how they are carving out a niche in the competitive QSR space.
Phil: The Red Rock Noodle Bar is a successful chain of franchised Asian-inspired noodle bars located within Queensland who offer a healthy takeaway alternative. Phil: As we become more and more aware of how important it is to look after ourselves better, Australian consumers are looking for a healthier, fresh and tasty product that they can see being made in front of them.
Phil: Our challenges are very similar to all small businesses across Australia, in the last 2 years with the current economic climate, the banks have made it more difficult to get loans which has made it harder to acquire the right franchisees with all the right mix to be successful but also restricted the current ones to expand.
Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us. Check out Raw Energy's plans to be at the forefront of health food cafes before 2017Want to find out about the future of food? INCREASING YOUR SALES WITH ONLINE ORDERINGIncrease your sales and connect with millennials through Facebook orderingCloud based software best for online orderingin association with CUSTOMIZE YOUR OUTLETS TO FIT YOUR NEEDSWhy Experience Matters When Choosing A Fitout Provider4 Questions You Should Be Asking To Get A Cost-Effective Fitoutin association with REDUCE IT COSTS AND COMPLEXITY WITH CLOUD TECHNOLOGYPart 3: 14 Ways The Cloud Can Give Your Business A Competitive AdvantagePart 2: How Cloud Can Increase Your Business Agilityin association with SPEED UP YOUR SALES WITH FAST, EFFICIENT KITCHEN EQUIPMENTWant the best buns in town? The first Noodle Box flavours were served at the flagship store in Chapel Street, Melbourne, the retail and fashion heart of the city.
Now with over 80 stores nationally, we are poised to consolidate the organic growth we have enjoyed to build a brand which is fast paced, all about fun and healthier eating for Australians. We are setting the foundation for big things with a new strategic direction, new store look and investment in a new and highly credentialed team. Josh and I now see 2011 as an opportune time to evolve our culture, strengthen internal processes and invest in people who will allow for a new phase of growth in FY12 and beyond. Both James and myself appreciate that surrounding ourselves with the right people is paramount to driving the business to the next level.
We have therefore expanded the management team to provide consistency within the business, contribute to the atmosphere and energy of the culture and create a coalition of experience from within the category. For us the main impetus for expansion in the short term was a need to focus on training and marketing.
Noodle Box prides itself on being a leader in the support and development of franchisees, offering a huge amount of tangible benefits to new and existing partners. In a key initiative, all franchise partners will be given the opportunity for one-on-one consultation to tailor a comprehensive training plan for their business. All this serves to build a strong, well-rounded and ultimately well-remunerated group of small business owners who have the expertise to grow their businesses.
Noodle Box continually work on the health of the brand and subsequently reassess the look of the stores. Noodle Box was born from a few local stores, each embracing their own position and local culture.
Rather than turning to a heavily mechanised, cookie-cutter approach to our stores, we are really riding a global trend where the store fits into its environment and people, and not the other way around. A re-brand process has begun in earnest, with Shepparton and some Brisbane stores kicking off the roll-out which will occur over the next 18 months. Further to this, marketing initiatives also include the re-launch of the Noodle Box loyalty programs and in-store promotions to build a rapport with customers.
Noodle Box is eager to give back to the noodle community - rewarding those that have supported and loved the brand.
The growth opportunities for Noodle Box lie in continuing to build the franchisee network and Noodle Box store footprint around Australia in addition to international expansion and development. Noodle Box has already invested in infrastructure to ensure the smooth expansion of the brand in new markets. We are resolved that investment in processes and infrastructure now will allow us to do just that. On taking Eagle Boys Pizza to the next level, making customers happy and understanding the industry.
OTTERBURN: The structure of Eagle Boys has changed over the previous 12-18 months and I am not directly replacing anyone.
Finally I believe that loving what you do and bringing a bit of fun into the workplace is also important, you have to wake up every morning wanting to try harder and do better than the day before. OTTERBURN: Of my marketing positions over the years, I have to say one of my early positions in the UK has grounded my whole career. We will post information on other businesses in our network who use different methods to advertising, market their business and the computer hardware they use. Whether you are watching a ball game, movie or concert, creating the right atmosphere with lighting, sound and a fabulous screen will be the envy of your neighbors. Really the answer to protect your property is to encase the outdoor screen with an LCD enclosure. From entering the car park, through to individual stores offering discounts via a touch screen, all the screens will be (or certainly should be!) protected by an LCD enclosure. But then the technology made a large jump forward and the projectors became smaller but more powerful. This technology is much more superior to HD imagery, providing very clear and vivid colors. Then if the hardware is left outdoors it will more than likely be housed in a secure, weatherproof housing from ProEnc. The last thing you want is the projector to fail, due to the electronics becoming wet and then having to replace the projector with a new one because adequate protection was not used.
When 16K is launched you will see a massive rush for 4K hardware as the prices will fall almost overnight, making it possible for the everyday guy to purchase the high end hardware associated with multimillion dollar corporations. One cell provider Verifone operates around 90 cabs in New York, sell the advertising space in blocks of 15 seconds, forming an advertising loop of 120 seconds.
The reason is that not many providers have the experience or knowledge to provide a digital signage solution that will work in these extreme conditions. It has also have incorporated in the design anti vibration mounts that prevent any damage to the internal hardware, such as the display and media player. The best solution is a sun bright display these come in brightness’s up to and including 10,000 candelas, that equates to 33 times the brightness of a home display.
Many organizations have tried and failed to provide a digital signage for vehicles, you may ask yourself why?
Normally s hopping malls deploy a mix of both types and have the screen in portrait, this makes people notice the ads, otherwise they just think they are TV sets and nothing special, reducing the effectiveness of the advertising campaign. If you have a concession in a mall you may be able to have other products you sell advertised on the electronic sign, so people can see them and ask you questions about them.
If the product is right for the demographics that frequent the location, you are on a sure winner. If you get 53 committed business owners to advertise, at an average of $220, each month you will turnover $11,660. From small stores, through to the world famous West-field Shopping center, digital advertising is everywhere in on top off buildings! These two examples have been the two main factors in London hotel digital signage, both chains have invested in interactive and wall mounted digital signage, giving anyone who visits their hotels an excellent guest experience. These includes Tommy Hilfiger stores that have an interactive adverting window, that people can check stock when the store is closed, order it and collect it the next morning! Even small coffee shops are deploying digital signage in London, it seems to know no bounds. Using these tax efficient methods of acquiring digital signage hardware is one of the closely guarded secrets.
Once the client has decided on a larger size and is comfortable with the solution, they can then re-connect with the digital signage leasing company and lease the hardware. You could lease 1 unit in a prime location then promote the advertising spots to the local business owners. Paper leaflets and posters date very quickly, whereas electronic digital signage is a state-of-the-art format, which can be quickly and easily – at the click of a button – updated or amended. Screens, large and small can be found on our urban landscape with familiarity, so much so we readily accept them. Virtually anything is possible – any surface can project DOOH onto it, or have a screen hung from it – particularly indoors. Apart from the obvious expectations of successful media advertising, people enjoy the different and magical experience the screens can bring.
What you have to realize is that sunlight readable screen enclosures are there to provide the front line protection for the hardware, accommodated inside. Normal commercial grade screens blacken with prolonged use in direct sunlight; this is when high bright screens are used.
If you have encountered this, the wrong type of screen has been used and it will only be a matter of a few months before the screen fails completely. But these do put out some heat and have their own cooling system built in, this is why when considering a sunlight readable enclosure, you need to consider one with an air conditioning unit as these provide all the cooling and heating control required to deal with the extreme conditions.
Make sure when deciding on a solution that the displays have a gap of around 2″ otherwise the heat between the sunlight readable screen enclosure and the display with have a heat problem. Sometimes you have to watch ads before you are actually connected, the advertising content is usually from one of the outlets in the airport, so depending on the time of day, it could be a restaurant using day parting to offer a discount meal – ideal for a no frills flight! The customer picks the record form their own iTune library or music library on their cellular device.
These tablets could be used to direct the customer to the stores website so they could see the full range and order online and then collect in store. This category features vehicles with digital screens on the sides, and buses with video panels. From the local recreation playground to a shopping mall; digital out of home or DOOH can be seen. This way they have the upper hand against their competition, from launching a competing product. These units have a built in small PC that records what the consumer enters into the screen, by touching the infra-red touch screen.
This works by displaying commercials at intervals, which are preset within the menu of the media player.
These screens come in sizes from 17” to 80”, again you can have interactive screens if you require. Wall mounted units run from less than $1000 to an 82” indoor unit being priced at US$22,799 that is controlled remotely using the cloud with an interactive screen. The pitch between the clusters of LED’s is called pitch and this dictates the clarity of the image close up (within 6 feet) and how far away the image can be seen clearly. The fact is they do blend into their surroundings if that is what the clients wants and then it is up to the content to grab the viewer’s attention.
One real winner is to keep everyone informed of a fund raising event, so the congregation and the community can see how much the house of worship has raised for the good cause.
This in turn boosts the number of visitors and tourist through the door and increases profit.
With many solutions on the market, a typical price for an LED video wall that is 3 feet high by 6 feet wide is around $3500, but bearing in mind that the ads alone used to supplement the investment will pay for the hardware in 2 or 3 months. Well think for a moment, for a new restaurant with no reputation how are they going to get people in their establishment? Historically, the restaurant industry has used traditional printed menus, now the challenge here is that they can be very restrictive. They also reduce costs as the content can be updated remotely or locally within seconds without additional costs, unlike printed menus. They are handed a tablet that has the menu displayed on it along with brinks that complement the food, ensuring the dining experience is an enjoyable one.


Then they instantly receive a free drink with their meal for providing their email address (once it has been verified, by the consumer clicking a verification link). Another opportunity to collect emails or even use a Facebook page for the restaurant, to increase social media activity. The principle is rather basic; mobile users view an ad in exchange for complimentary internet access. Displays are either worn, or placed on bicycles that display ads and promote products and services in a preset area. Scans the discount page QR code at the counter top whilst the POS system processes the payment. A retailer can also see who has shared the discount voucher on social networks such as Facebook and Twitter.
So much so these are being used in fast food restaurants and house of worship digital signage to provide outdoor digital signage. Here they are using LED signs to improve brand awareness, as well as advertising special deals and up selling consumers. Not just used to promote giving, these outdoor LED signs are used to promote baptisms, weddings and even used to highlight the life of a recently departed member of the congregation. Then once the installation is set up in the frame, cables for power and data are then run from the outdoor LED sign to an office inside the building, this can be the fast food outlet or the Church.
With a 6 feet by 3 feet outdoor LED video wall complete with a processor and all the relevant accessories would run any organization at $3,000. It is best to have a brief meeting to explain how these electronic signs will help the Church and inform the community, which in turn will certainly increase the number of worshipers. These run 24 x 7, with some churches offering sponsors (local businesses) the ability to publicize they support the church. This is down to personal choice and the available space required, as the projector solution will take more space than a flat panel display solution. Yet the most popular unit is a floor standing electronic sign that takes up little room and is updated using a flash drive. So if the screen is 10 feet wide, the projector should be around 20 feet away from the screen. This will provide a crystal clear projected image for congregations up to 150 seated individuals. In that case a security cage may be the best option, but then again an anti-vandal all one 1 solution may be what you need.
Without the added expense of someone having to do any printing, then what happens when the printing machine breaks!
Thus increasing the numbers of the parishioners through the doors, down to the house of worship projector. With over 195,000 digital projectors sold alone in India in 2013, the market it set to burst! The Christie Digital 129-004105-02 D4K35 3-chip DLP 4K Projector is priced at $114,750 and there are more expensive projectors from the same stable!
Let 4K develop and this will lower the prices for the other digital projectors, so manufacturers can sell the stock and then push the new line. Their outdoor, environmental projector enclosure allows anyone to put a projector out and leave it out all year, in all weathers. So tamp it down with a wooden plank, then you need to decide upon the height of the opening of the outdoor oven, this dictates how how you need to build the supporting wall. It doesn’t stop there though, continue down the page to see more of how this QSR is advertising their SMS campaign in their restaurants. Want more examples of brands that are using their customer receipts to advertise their SMS campaigns, check out how Chipotle is doing it here, or even Ace Hardware here.
Over the last 10 years we’ve built a proprietary analytics database from multiple channels and devices, capturing more than 350 million data-rich consumer profiles. Our profiling technology delivers your message across enormous mobile assets spanning RTB exchanges, direct publisher integrations and SDK integrations. We are a Fully Queensland owned franchise system with the owners having over 100 years combined experience in the Franchise & Fast Food industry. Where the flavours are enhanced within our unique cooking process, which includes fresh quality meats and vegetables displayed and wokked to perfection right before your very eyes.
With great growth seen in particular over the last 18 months through the use of Facebook, B105 & the Courier Mail, TV has just expanded that awareness to a newer audience which we can build on in the future. At the end of the day we all love great service and being served by friendly genuine people with that local touch in a brand they can trust.
Corey Prides himself on his health and his fitness and is dedicated to making positive lifestyle decisions when it comes to eating right. Ask the leaders from Sumo Salad and Jamaica Blue at the QSR Media Detpak Conference 2016!Mad Mex brings back The Big Burrito ChallengeWant to find out about the future of food? The idea was to bring the famous take-away box made famous in US movies and television to Australia, becoming the forerunners in the healthy eating fast-food phenomenon. The Chapel Street store was a resounding success, and in 2002 Noodle Box began offering franchises.
This will assist the continued support of franchisees, whose success as small business owners is critical to the overall health of the brand and the bottom line. I have observed that many QSR chains have started to pull away from the big-brand, homogenised fit-outs one expected previously from such organisations. Where possible, the centralised Noodle Box supply chain has partnered with manufacturers and premium distribution associates domestically and internationally. Establishing mutually beneficial relationships with brands that complement and enhance Eagle Boys customer offering to differentiate us within the pizza market place, basically I want to make all of our customers happy and get more customers to make them happy too!
I think that my skill set is complementary to others within the marketing department so I will be able to assist with the growth of the department and business as a whole.
I believe knowledge is power and the more I know about my brand, the more I know about my customer – the more I can meet their needs. This allows us to be accountable and on completion of these goals – it is very rewarding! I worked for a company that gave me the opportunity to deal with many ATL and BTL campaigns, sponsorships, and massive retail and online growth in a short space of time. But this in turn may cause a problem – namely one of theft and mindless damage due to selfish resentfulness. This is also the case for any other application of electronic display screens; only a secure LCD enclosure is adequate enough to withstand a hammer attack, tree branch falling and even a hurricane! Well mobile or on vehicle digital signage is said to worth an estimated $15 million by 2017, with the revenue earning potential of $63 million per anum. So the best thing we could recommend is to try and target local businesses who also pay for advertising, such as yellow book or yellow pages. The advertisers supply,the content so you have no content creation issues, you just upload it. If this is the case, you can be guaranteed that the company is using one of the secrets within the digital advertising industry and that is to use a digital signage leasing company, as reported by Digital Signage Systems Limited.
Well the plain truth is that digital signage leasing companies will normally take old hardware away and dispose of it, selling the old hardware to company that usually reselling it or hiring the hardware out. It is not uncommon for advertising agencies to charge from $250 for a 30 second ad on a digital kiosk, whilst the media player will store in excess of 700 adverts of 30 second length.
Your outgoings are $219 per kiosk, so if you had 3 in position the total cost for leasing the digital signage is $659, not forgetting the electricity or internet connection, so if we rounded it up to $1000 per month for outgoings you ought to be covered. Whether you use indoor or outdoor DOOH advertising will depend on the traffic; vehicle or foot. A demonstration was carried out in Hong Kong, where a Serengeti game reserve was streamed to a bus shelter on the street. These screens such as the ones manufactured by Dynascan have brightness up to 5,000 candelas. Also if someone throws something at the window, the flex in the window may damage the screens surface. Well on a recent business trip, I saw a taxi driver using a tablet device to display the party’s name he was collecting! Many of the stores noticed that they increased their sales up to 15.7% per month, due to having special offers on the cellular tablets. Because it is wide reaching, electronic, easy to set up, alter and update and is an eye catching method of promotion, it has found its way into our everyday lives. It is commonplace for advertising to be featured as static images on moving vehicles, but this is the next leap in the evolution of digital technology. It has many uses from the obvious advertising of services, trades or products, but is also invaluable for emergency evacuation, in the extreme possibility of a terrorist threat, natural disaster or other urgent safety escape route. Screen sizes are from 40” to 65” and in portrait with small units having screens up to 50” in landscape position; these are used for disability compliant areas.
The units is completely see through at the front and sides with digital advertising shown on the rear wall. They are even used on the side of buses, to provide an income stream for the bus company, by advertising local attractions in destinations such as Florida that have high tourist numbers. It is essential for the business owner to use any form of advertising, the most effective advertising is dynamic advertising. You cannot promote specials unless you run a blackboard too, this is becoming very old fashioned and seems to be dying out.
Once they make their choices, they can either kick back and chat or use the tablet to play 2 person games against the person they have come with.
The restrictions are down to the battery life for the work hardware and if power can be connected to the cycle solution.
This way the managers of the franchise can monitor how their advertising buck is working, which campaign is working and which is not. However the issue is anything over P10 will result in a poor sign with a slightly blurred image, when viewed from a distance of 5 feet or more. A P6 screen for the same size would cost around $5,000, but remember if you resell space on the processor you can pull back return on investment in less than 2 months, creating an additional income stream.
There are many church digital signage software providers, so check them out and do not be afraid of trying the free ones. If the congregation is larger, say 250, you may need to increase the lumen to 7,000, so that everyone can the image in ambient lighting. 4k is more than twice the amount of pixels both horizontal and vertical pixels than a 1080P digital projector.
This will in turn, allow most people who like to kick back with friends over a beer and watch outdoor TV, to install a good quality, high lumen projector in their backyard.
The unit has a special heating and cooling system that safeguards the bulb from prematurely failing, due to one of the following: the heat, cold or moisture. Through our exclusive database we select the ideal target audience for your brand, individual by individual at incredible scale. As shown by our 5 nominations in the Quest Service Business Achievers Awards this year which are voted by our customers. We see a strong link between Corey and our products and it will push our brand positioning and awareness within the market.
An e-learning system is also in development, to engage Noodle Box team members and maximise training outcomes.
This provides uniform branding, consistent product and the advantage of deep purchasing power. On a personal level I do like to try and think a little differently; I have been in marketing for ten years now with experience in the UK and Australia and I have a tendency to try things that can push a few boundaries and really explore out of the box thinking. My boss was a great mentor and taught me a lot, in fact we still keep in touch and I still turn to him for advice. It certainly needs enclosing and protecting from condensation generated by the hot water, then there is the rain. This means that you will not be wasting your efforts on businesses who cannot see the benefit of advertising.
You could pay the mall management $1000 per month and as you can see from the first month, you have recouped your investment and are in profit. The laundry management decided that as they offered a 24 x 7 service, they would use digital signage in the window to attract clients when the store door was locked. Now for a second, if you calculate that leasing the hardware will cost you $219 per month over a 24 month lease, and you have sold 100 30 second ads, but the real truth is that some, (not all) will upgrade to a longer length commercial.
The best locations for digital signage where people congregate, fitness centers, education facilities, airports, museums, conferences, hotel lobbies and sporting venues. Sometimes we are hardly aware of the impact electronic advertising has, because it is all around us; from mobile or cell phone adverts, bus stations, hotel lobbies right through to medical receptions and government offices. There are safety issues to consider and government transportation guidelines to adhere to, but it won’t be long before we see the latest trending ad on the road. It is reassuring to know a properly planned and up to date program can be monitored, or updated at the click of a button. This is when clear images, videos and audio are used to provide an engaging visual experience.
This is one of the problems that people face, as they compromise on the quality of the image to price. If 20 sponsors support the church and pay for 12 months, the hardware has been paid for, with nearly $4,000 – 6,000 going into the Church funds.
With our proprietary technology and consumer database we truly provide the right audience, right message, right place and right time — not just sites.
We also have some very exciting new marketing initiatives on board and having Corey on board will no doubt strengthen the performance of our entire business. They will also regularly be invited to participate in customer research surveys to help Noodle Box improve its offering to customers. Like most people I believe that business is all about balance, family and friends are important as well as working really hard to achieve your business goals. Then every month based on a 12 or 24 month contract, you are clearing in the region of $10,000 every month from this single location.
While people worked behind the scenes to ensure that garments are ready in the 1 hour service window. If you have ever taken a laptop outdoors to work on and struggled to see the screen, this is the problem that sunlight readable screen enclosures solve.
Whether it is used solely for advertising purposes or information, (aka infomercials) interspersed with external adverts for merchandise, products and services. With these digital screens being outdoors, they definitely need protection from theft, the natural elements of moisture or excessive heat and cold temperature and deliberate or accidental damage. LED video walls run for around $3,000 for a 6’ wide x 3’ high screen, including all the hardware to add the content. And naturally, there is the heat buildup; from both the hardware and the outside temperature, particularly in the summer months and the southern states. So, if this magic can happen, can a customers image be combined with a thousand dollar dress and accessories, as a virtual changing room mirror, or can a home designer provide a bewitching realistic scene with your furniture and decoration and that new 80” HD tv you’ve always wanted! It’s an innovative media which is a very cost effective way of covering a large number of people in a large area. There are many specialist companies in this industry, who are all pleased to offer advice and a competitive price for both the hardware and protective enclosures. Alternatively there is also a smaller clip-on screen; the size of a name badge, which can likewise be attached to a lanyard. These clever little wearable gadgets are wireless, battery powered and the content can be uploaded remotely.
Generally, several small digital adverts would be run on a loop, with the content changing every few moments and are very effective.



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