Relationship marketing strategy in higher education zirakpur,web design landing pages,advertising business franchise - PDF Review

05.07.2015
An Engagement Strategies Group survey found that eight out of ten alumni refused to donate to their alma mater because they felt the college had not done enough to connect with them following graduation.
Developing a solid framework for engaging with alumni is an essential starting point for generating meaningful relationships with your school’s graduates. This model provides a simple starting point for conceptualizing how best to reach out to your institution’s graduates. Just like a recruitment target audience, your school’s alumni will naturally fall into several persona categories.
Higher Ed Hero agrees that segmenting by well-developed personas is a crucial step, without which alumni coordinators are left with hit-and-miss, generalized approaches.
Tactics for engaging your school’s alumni, including CTAs, email campaigns, and social media messaging will depend on their persona profiles and where they presently reside along the continuum of engagement. Higher Ed Live asserts that for most alumni, attending a live event and contributing content to a school blog or website takes an equivalent level of commitment. Invitations to contribute content can be tailored to fit your alumni personas and their position along the continuum of engagement.
As a certified educator, experienced researcher, and creative content strategist, Suzannah Brittan helps schools reach and recruit more students online.
HubSpota€™s Marketing Blog a€“ attracting over 2 million monthly readers a€“ covers everything you need to know to master inbound marketing. But any marketer can tell you that there can be tension between the marketing and sales teams. To prevent those troubles from coming up, it's best to have aligned goals and metrics between the two teams.
Your marketing team should have a leads goal that you are trying to hit on a monthly basis. For example, let's say your marketing team is trying to decide where to invest the team's time and resources.
The report below is an example that shows the amount of revenue generated by each marketing channel. From this report above, we can see that the most amount of revenue is generated by your email marketing efforts. Note: It is important to take into account how much you have been spending on each channel.
By looking at this report, I see that the Q1 webinar and marketing automation RFP have generated the most amount of revenue for the company.
Something else to note is that these are all of the pieces of content that helps closed deals.
As you are allocating resources to your marketing and sales teams, this is an important figure to take into account. Last, but certainly not least, reporting on revenue can help you relate to your sales team on a much higher level. How do you align your increasingly diverse data assets to support your organization’s strategic priorities?
You’ll learn how to achieve better alignment between business and IT, prioritize business initiatives and challenges, and identify the people, processes, and tools needed to support them.
Any use is subject to the Terms of Use and Privacy Policy.McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.
Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education? Why buy a whole album when you can just download the one or two songs you really want from iTunes?
Why subscribe to a whole TV channel when you can just download the specific shows or episodes you want online?
Our ability to unbundle purchases in the commercial sector is beginning to rock conventional notions of how degree and diploma programs are delivered – in predetermined, generally inflexible packages of courses, credits, semesters and years. With the proliferation of MOOCs and other non-traditional sources of education and training, some students are looking beyond the pre-set bundle, using smaller and more flexible programs to “build their own” educational experience. While there is definitely still a place for the four-year university degree and career training program, colleges and universities are nonetheless challenged to compete with the emerging model of “a la carte” education. Read on to understand more about how alternative credentialing works, and for ideas about how your school can incorporate the new micro approach to skill-building into existing frameworks. Career colleges often market their programs as more practical alternatives to the traditional three-to-four year university degree. But career colleges are now up against fresh competition from online “bootcamps” and mini-training programs that have unbundled the diploma into distinct micro-courses. Lasting anywhere from a single weekend to several weeks, these courses promise the most streamlined learning ever, offering students super-targeted skill building for entry level positions and ongoing professional development.
Bootcamps are often technology focussed and highly intensive, like this example from General Assembly which offers a wide range of tech courses that promise comprehensive training in web design, back-end web development, user experience design, digital marketing and much more in only 10 weeks.
General Assembly even offers a week-long intensive for students who have a bright idea for a digital product and want to learn how to launch it.
This micro “field study” is legitimized by association with recognized universities and offers students the chance to immerse themselves in product development while making connections with industry leaders.
Here’s another example from DaVinci Coders, a non-profit training school launched by the DaVinci Institute in 2012 to offer students highly concentrated and career-focussed technology training – without a high price tag or lengthy college commitment. Their programs unbundle, and in their words, “outmaneuver” conventional tech diplomas and university programs by allowing students to select very specific training modules, for example just Javascript or IOS Mobile App Development. DaVinci Coders goes so far as to call itself a “Micro College,” claiming it offers the very quickest route to re-skilling for an in-demand career.


What’s key about these micro training programs and schools is their strong link to industry.
Students can mix-and-match courses and programs like these, assembling a customized repertoire of skills and knowledge that relates directly to their career path. Eager to tap into the growing trend of micro-focussed learning, some universities and colleges are devising ways to credit students for completion of MOOCs and other courses from outside of their bundled program package. Excelsior College, for example has partnered with Edevate (a micro-course assessment system) to help students convert their free or alternative online learning experiences into credits that can be applied toward an Excelsior degree.
Upon completion of each course, students are assessed through Excelsior’s comprehensive “credit by examination” process. Rather than every student having to complete a predetermined number of class hours, with this model, participants can leverage previous experience by fast-tracking through certain courses (and getting credit quickly) – or slow down and spend more time addressing gaps in their skills-set.
Here’s another example from the University of Wisconsin that offers students freedom from rigid course and semester formats.
Imagine your career college offered Technology students the option to apply credits they earned in a bootcamp micro-course on Javascript toward your bundled diploma program? This kind of unbundling helps students avoid re-learning material they already know, awards credit for learning they’ve completed elsewhere, and overall facilitates a more individualized learning experience. It’s compelling to consider how options like these could enhance student recruitment campaigns and support a school re-branding strategy. As students diversify how and where they source their learning, schools and employers are faced with the task of discerning for example, whether that micro-course on data analysis they took was from a reputable source and what knowledge and skills were actually acquired. Rather than using tests to verify each and every micro-credential, some institutions have begun to recognize Open Badges as evidence of legitimate learning and accomplishment.
Open badges contain hard-coded meta data that verifies skills students learn through credible institutions. Wondering how your institution can get started creating, issuing, and verifying learning badges? Fidelis actually provides schools with a Learning Relationship Management (LMA) platform that integrates badges, career mentorship, academic planning and more.
Fidelis offers education institutions a way of remaining pivotal to students’ progress, even if they’re going outside of the school to earn credit or badges through MOOCs and micro courses. The idea is that while colleges and universities may not remain students’ one-stop providers of courses and credentials, they can still provide expert guidance, resources, and degree components that will help students create an optimal “playlist” of learning opportunities and professional experiences.
This could be a highly effective content strategy for schools who want to connect with students interested in diversified learning – but who need help navigating the sea of emerging possibilities. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content ideas. Furthermore, they felt they’d paid enough in tuition and that the school didn’t deserve their ongoing support. A well thought-out strategy provides structure, guides tactics, and facilitates effective measurement – which is crucial for gauging success and planning improvements. But in order to make it work, schools will need to re-conceptualize their alumni as belonging to distinct groups – each with their own preferred ways of engaging with their alma mater, volunteering their time, or donating their money.
The strategies your school uses to connect with recent grads will be quite different to those used to engage with more distant alumni. Just as in education lead generation and recruitment, targeted content is crucial for making fruitful alumni connections. And considering that the number of Americans relocating for work jumped 35 percent last year, crowdsourcing content from graduates may be your school’s best bet for engaging alumni who have moved out of state or overseas. Dedicate some digital space to alumni willing to mentor current students online, answering questions about industry, and guiding their entry into the professional sphere. CTAs could range from posting a picture and writing a brief bio, to contributing a monthly blog on industry trends and providing advice to students.
In doing so, you can improve the overall user experience of visitors to your website, resulting in an increase of traffic, leads, anda€”most importantlya€”customers. After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company.
It could happen for many reasons -- the leads number could be down, the quality of leads could be down, or there could simply be clashing team priorities (among other things). But it is also important to understand how those leads are eventually turning into revenue for the company.
They may even be considering hiring someone new for the team but aren't sure where those resources should go.
Run a revenue report based on channel to see the different areas of your marketing that are generating the most amount of revenue for the company.
However, if we look at the average amount of revenue generated by company, the other campaigns, direct traffic, and paid search efforts are generating the most.
You need to provide content that will attract leads to your site and get them interested in your product and service.
When I look at how much revenue has been generated overall and by company, the RFP has been the most successful.
If it has to do with marketing automation, I will know that this is a hot topic for my contacts -- the RFP was also on marketing automation. If you are figuring out how many sales reps and marketers should be dedicated to different personas, this report is very telling in how you should make your decisions. You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience.
A customized portfolio of credits and credentials that are typically much faster to earn, more affordable, and more easily transferrable than the post-secondary courses of old.


Curricula is condensed, career-oriented, and focussed on combining relevant theory with hands-on training. Classrooms and assignments mimic real job environments and tasks to even further streamline the transition from student to working professional.
And since technology is constantly evolving, short intensives like these are perfect for keeping up with affordable, flexible professional development.
Students enrol with Edevate and are guided toward MOOCs (and other “Open Education Resources”) that fit their learning and career goals. Credit is awarded based solely on the demonstration of competency – regardless of how fast or slow the students progressed through their chosen course.
Or, perhaps you might allow students who are self-taught or have prior experience to fast-track through certain program courses by passing competency-based tests? Open Badges can be added to job-search profiles, social media accounts (like LinkedIn), and academic records.
Credly, Mozilla Open Badges, and Fidelis are examples of platforms that help schools, individuals, and organizations of all kinds leverage and share learning credentials.
As learning becomes unbundled and decentralized, students will need guidance around which courses to pursue in order to mix-and-match their way to being fully credentialed for their dream career. How do you think traditional career colleges and universities will evolve to handle “a la carte” education? Accordingly, Calls to Action will vary depending on the strength of the college-alumni bond. Engagement experts Keith Hanon and John Arboleda confirm that increasing graduate mobility makes reaching international alumni more important than ever.
Whether it’s a space on your school’s website, or a series of segmented LinkedIn groups, alumni-created content builds authentic communities. Revenue is a number everyone in the business knows and cares about, making it much easier for your team to justify your efforts to the sales team.
Tying the company's revenue back to individual marketing efforts can go a long way in helping you and your team prioritize.
That way you can decide where to invest your resources based on the channels that are producing the most revenue for your company. If you're trying to figure out where to reallocate your efforts, you might want to put more time, effort, and money into the latter three buckets. This information will help you understand what content helps close some of the larger revenue deals and also what content may not be generating as much revenue for the company as you think. By attaching revenue to every single marketing effort, you are able to tell how many higher quality leads your marketing has generated. As you can see, the veteran marketing professional is generating a lot more revenue than the small business owner for this particular company. The veteran marketing professional persona is generating much more revenue than the small business owner.
By being able to talk in the same language and explain how much revenue your marketing efforts are generating, you will have more productive conversations. Typical diploma programs run between six and twelve months, and are designed to helps students launch careers quickly, right after graduation. Participants learn by completing the very projects they’d be asked to work on as junior level employees, and are often coached by instructors who also still working in the industry themselves. Typically, colleges are more concerned with getting high-quality candidates through their front doors than ensuring their allegiance following graduation. At home and around the world, alumni represent the success of your programs.  A well-nourished alumni network can provide links to industry, potential new leads, mentorship to current students, and of course financial support for your school.
And the participants in those networks, no matter how far from your school they travel or how long ago they graduated, will always link the benefits of membership back to their alma mater – which creates the conditions necessary for generous giving.
Or you could dive into those channels to see what worked for them, and try replicating them in your highest total revenue channel (email). This information gives you much better insight to decide what to keep and cut from your marketing as you know what will actually generate more business for your company. That doesn't mean you should give up on this persona, but it does mean that you might think about put more of your company's resources into the veteran marketing professional persona efforts.
Thus, foundational and required degree courses can become ‘micro’ because students have the option to condense them, collect credits, and move on at their own speed. As a notable trailblazer in online advertising technology, the digital marketing environment is often transformed by Google’s updates. For example, you may think that your ebooks are helping close customers when it's really your whitepapers that are helping.
Or you may think that one topic is what customers are asking for but that isn't what the revenue data shows. Sure they are in different forms, but they are both long pieces of content that go into a lot of detail.
That tells me that my audience appreciates that type of information and gives me a better idea of how I should format my content going forward if we're trying to optimize for revenue. As each student differs from one another,…Read More Next Entries »FOLLOW THE FEED!



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