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Marketing is the process of communicating the value of a product or service to customers, so that the product or service sells. Marketing has the goal of increasing the desirability and value of the product and of the company to the customer, as well as, increasing the number and engagement of interactions between potential customers and the organization. Sales Management would of course be pertaining to sales, whereas Marketing Management would be pertaining to marketing. A Marketing Manager has to find prospective consumers, study the consumers’ needs and wants, develop new products, developing marketing and launching strategies, develop and manage promotions, make advertisements, develop and promote new brands, collect and analyze consumer feedback, implement feedback, etc.
It can be said that marketing management is responsible for a person going to a particular store, whereas sales management is the reason that the person buys a product from that store. A well networked and results focused sales manager who possess proven marketing and leadership skills. Ensuring proper credit checks were completed on customers before products or services released to customers.
Administration and data input duties to ensure that all records are kept up to date and accurate. Able to effectively communicate the benefits and value of a companies products or services to partners and potential customers. Excellent communications skills to build relationships with potential new customers and to reinforce ones with existing clients.

Overseeing the recruitment of new sales and retail staff, as well as their training and induction. Sales management is mainly responsible for meeting the sales targets, hiring sales staff, training sales staff, preparing sales reports, order collections, stock checking, managing retailers and whole sellers, etc.
In small companies, the differentiation does not matter, as it most cases sales = marketing, and is handled by the same team.
Marketing management mainly focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. For example: I went to Burberry to get a jacket as believe they are currently at the top of the market (Marketing). If you would like the fully editable MS Word versions of the CV templates below then you can purchase all of them for ONLY £5. Commercially aware and able to successfully lead and motivate sales teams to achieve maximum performance and results.
Job seekers may download and use these resumes for their own personal use to help them create their own CVs. However, in big companies and corporations the distinction is quite important and necessary. Sales Management is an important business function as net sales through the sale of products and services is most important source of revenue for any company.

Marketing management is responsible for influencing the level, timing, and composition of customer demand.
Having a consistent track record in achieving all sales targets set and of improving efficiency, maximize profits whilst minimizing costs.
The sales team has to directly interact with the customer and persuade them to buy the product. Presently looking for a suitable sales managerial position with a reputable and successful company.
However these curriculum vitae samples must not be distributed or made available on other websites without our prior permission. Whereas, marketing has a much bigger scope; it incorporates how a company places itself in the market and in the eyes of its customers and potential customers. In short, marketing ensures that sales take place; that the customers are confident enough to buy from the company.

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