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Not familiar with SEO?  In fact, most people have no idea how search engines like Google figure out which websites rank at the top and which are completely ignored.
In short, search engine optimization or SEO is the art and science of making your website as easy to find by the search engines as possible.
SEO is arguably THE most important factor when it comes to creating a profitable and successful online presence because without it, no matter how cool your website or how earth-shatteringly amazing your product or service is, if no one can find you in Google, then its all for nothing. Well lets say you are a dentist in San Mateo, California and you want to grow your business. However if your business website is not appearing on the first page of search results, then potential customers are going elsewhere for their dental services.

Additionally, it has been shown that for people that are searching for local business services online, 61% of them make a buying decision on that search!
Now more than ever before is it vitally important for businesses to have excellent exposure on the search engines like Google, Bing and Yahoo.
To gain relevance for your website, the content on your website needs to be related to the search terms or keywords your potential customers are entering into the search box. And when you make it easy for the search engines to find you…then your potential customers find you as well. As a result, they are going to have a very hard time finding your site and learning about what you do.  the truth of the matter is, the last time YOU did a search on Google for anything, when did you ever go to the second page of search results?

Every time a person enters any of these keywords into the search box, the search engine (and Google is the best at this right now) combs the Internet in a millionth of a second to serve up the web page or website they deem is most relevant and authoritative for your search.
The content on your website must be easily found, but it must be relevant to the search engine queries your customers enter.

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