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There are few things I talk to clients about that can be as confusing as search engine optimization or SEO.
One of the reasons it’s easy to get fooled is that no one without a strong IT background truly understands the Google algorithm, and even if they do, it’s constantly changing. Recently I looked at a client’s web page, and while it had content, it was embedded inside an image. This article “Top SEO Black-Hat Tricks Still Being Used” courtesy of Media Post on the black hat tricks still being used will give you some ideas of what to be aware of when you talk about SEO. Here’s where you’ll find our opinions, memories and even narratives about our pets as well as industry information about the latest trends in digital marketing, public relations and employee recruitment advertising.
Not familiar with SEO?  In fact, most people have no idea how search engines like Google figure out which websites rank at the top and which are completely ignored.
In short, search engine optimization or SEO is the art and science of making your website as easy to find by the search engines as possible. SEO is arguably THE most important factor when it comes to creating a profitable and successful online presence because without it, no matter how cool your website or how earth-shatteringly amazing your product or service is, if no one can find you in Google, then its all for nothing.
Well lets say you are a dentist in San Mateo, California and you want to grow your business. However if your business website is not appearing on the first page of search results, then potential customers are going elsewhere for their dental services.
Additionally, it has been shown that for people that are searching for local business services online, 61% of them make a buying decision on that search!
Now more than ever before is it vitally important for businesses to have excellent exposure on the search engines like Google, Bing and Yahoo. To gain relevance for your website, the content on your website needs to be related to the search terms or keywords your potential customers are entering into the search box. Every day, millions of people will use search engines seeking products and services.  It is estimated that 90% of those people will click links on the first page of the search results.

Our search engine optimization services are based on years of research and experience.  We follow the Google Search Engine Optimization standards, and further our optimization efforts through our own techniques learned from research to evolve and stay current. In accordance with the Digital Millennium Copyright Act of 1998 (the text of which may be found on the U.S.
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It costs money to make money, and the savvy business owner is always glad to spend money where it will earn even more money.  You know that if you get a good return on SEO that you are all for it. Google Search Engine Optimization is website optimization which is specifically oriented to help your website rank on page one of Google for the search terms most likely to pertain to your business.  You should sign up today for your free Ranking Report and stop losing time. My point is that if you truly want your business to grow, you need clients, and if you cannot gain clients off the web from Internet search, your business will likely grow very slowly.  Conversely, if you have forward-looking competitors in your town who understand why Google search engine optimization is valuable, and they subsequently apply SEO for Google Search to their own website, they will gain all of the new clients that you yourself need to thrive and prosper. You want backlinks to some special websites that have certain specific factors in their favor.  Sorry we cannot be more detailed on that subject, but Google search engine optimization is our specialty. You also want the content on your website to be optimized according to a formula (or as near to it as possible) that works with Google.  We cannot be more detailed on that either, because this is our own secret sauce, but your content has to be rich in information that communicates to Google that you are the perfect solution to their searchers problem.
Facebook (FB) and Twitter also come into play.  If you have a Facebook account, be sure that your business is prominently displayed on your FB page, and ask or beg your friends and even (gulp) family members to link to you. If you do not rank on page one of Google Search, you are like the team that came in second in the Super Bowl last year.  Who was that?  Few remember because we are not interested in 2nd place.
There are many ways to add keywords and content to your site so it can be found by search engines. Unfortunately Google doesn’t read images which means all the content they added wasn’t being picked up by the search spiders. If you are looking for white hat tools, we are glad to review your sites to offer solutions that can work. And when you make it easy for the search engines to find you…then your potential customers find you as well.

As a result, they are going to have a very hard time finding your site and learning about what you do.  the truth of the matter is, the last time YOU did a search on Google for anything, when did you ever go to the second page of search results? Every time a person enters any of these keywords into the search box, the search engine (and Google is the best at this right now) combs the Internet in a millionth of a second to serve up the web page or website they deem is most relevant and authoritative for your search. This goal can make them vulnerable to scams and false promises of those who say this is simple to do and promise to do it quickly.
The content on your website must be easily found, but it must be relevant to the search engine queries your customers enter.
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Some of this course will have advanced material, but that advanced material will make up 20% of what's critical to ranking well on Google.
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