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12.02.2014
Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Most glaringly, Google fails to list the official Viagra site in the top results, something that Bing gets right. Postscript: John Andrews pointed out after this was posted that the official site has apparently been gone for 10 days or more, so this particular change seems unrelated to the new spam-fighting algorithm.
Almost as alarming, the four sites I’ve pointed at with red arrows have been hacked so that those visiting them get redirected to some place selling Viagra online.
The two blue arrows point to two university web sites that have nothing to do with Viagra but which rank.
As mentioned, Bing gets the official Viagra site listed tops as you’d expect good search results to do. Where Bing really pulls ahead is that instead of all those hacked sites, it lists a lot of online stores and affiliate sites.
Postscript: As noted in the comments below, one of these sites Bing lists seems likely to have been hacked.
The damning thing some point to with Google is a site on Blogger that has no content at all ranking tops.
Google is heavier on listing blogs about making money, though many of these really just seem to be blogs about blogging.
One of the biggest reasons for this failure is probably that the medical web sites simple don’t have content written in this type of plain language.
Still, Bing gets the edge because Google has three completely irrelevant answers coming up, pages with nothing to do with the search topic. Bing detected my location as being in El Segundo, California — actually about 40 miles from where I live, plus it tossed in a bunch of San Diego listings. Overall, I’d say that Bing does seem to do a better job of getting more sites that seem to offer fairly nice reviews of treadmills to the top.
The criticism is really about the second listing, which looks like some odd simulation thing that is totally irrelevant. I’d just barely hand this one to Bing, mainly because that marketing course, while relevant, does feel out of place to rank so highly.
Google has one page that seems last updated in 2010, but Bing also has a page that seems outdated and kind of AdSense-heavy. Of course, this isn’t really about whether Google is as good as Bing, or if Bing also has the same problems. Also remember that our results are increasingly personalized at both Google and Bing these days. I’ll conclude by trying to clear up some misconceptions and give a little more perspective. As I said at the beginning, we really have no idea if the change has made Google’s results better or worse.
Recently, Rand Fiskin dared people to prove negative SEO doesn’t work by trying it against his personal website. I think the most important thing for those who are worried about the latest changes to remember is this.
Typically, the audit surfaces many items negatively affecting your ranking ability that can quickly be corrected for improved search engine performance. If you own or manage a local business, there are many opportunities for your website to perform well in the Search Engines.
The study deals with the definition and evaluation of ranking factors that have a positive correlation with the front rank in Google US organic search results. Compared to 2012, we have taken significantly more ranking factors into account in our analysis to finally answer the question: What do web pages that are well-positioned by Google have in common and what distinguishes them from lower ranking pages?
You can find the most important factors in our overview of all rank correlation coefficients. The tendency over the years has been very positive a€“ and this yeara€™s study confirms the trend that became evident as early as 2012: well positioned URLs have a high number of likes, shares, tweets and plus ones and specific URLs stand out in the top search results with a very high mass of social signals. Content factors correlate almost entirely positively with good rankings and were apparently a€“ when compared with the previous year a€“ partially upgraded. The on-page factors surrounding the technical side of building web sites have long been one of the basics of a good search engine ranking a€“ and this will continue.
On this basis the search engines create a structure for the total of all pages in the search engine index, which finally results in a best possible ranking for usersa€™ search queries. This content is an overview of our detailed Ranking Factors a€“ Rank Correlation 2013 study. Note that Google exporting a snapshot of a simplification of the internal PR scores to its toolbar isn’t a big thing in the SEO industry in 2016, as by itself, a higher PR usually has not correlated to higher or better search engine rankings. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. Webpages with a higher PageRank are more likely to appear at the top of Google search results. Toolbar PR is a ‘simplification of REAL PR – which is a complex algorithm – and ONE of the ways Google works under-the-hood. There are many sites on the web that let you check PR, but you can check PR of any page easily by installing a toolbar or browser plugin for Chrome, Firefox, Safari and Internet Explorer. A quick way to lose toolbar PR is to lose high PR links pointing at your site, or be caught buying or selling links, which is against Google’s guidelines. Pages on your site which have a grey bar *might* be an indication of a potential issue or indeed G might have a problem with OR it can also be a simple sign you’re not linking to pages often enough in the site structure. Note that Google talks about the REPUTATION of a page, a lot more than it takes about PR these days. Toolbar PR has little effect, on its own, on the quantity of visitors Google will send you.
A reduction in real PR however could see less pages on your site being indexed, or your site crawled less often, or less deep – many think. A PR 5 page will not necessarily outrank a PR 0 page because in the wild, other metrics matter more. PR may be about whether you are in Google’s main index, or not in, and probably, a measure to gauge how often or how deep you can expect Googlebot to crawl your pages.
Recently I wanted to see at-a-glance the internal Pagerank of each page of a website, and it took me a while to actually find an internal PR checker that worked (Google has limits on how many pages you can check at once so most internal PR tools just don’t work anymore). The best and fastest way of checking the PR of all the pages on your website is to use EXCEL. First you’ll need to grab a list of all your URLs of your site – usually with some crawler tool. If you want to see which pages of your site has PR, you will need to download a copy of SEO TOOLS FOR EXCEL .


The checker was very accurate, and very fast. It only took a few minutes to get the PR of a few hundred URLs I submitted. You don’t need to be concerned with this if you have a sensible website architecture and template navigation in place. You could also use Google Webmaster tools to see which pages are starved of internal links – that will give you an idea of your weaker pages, too, but doesn’t take into account links from external pages that introduce PR to your site. The more I think about internal links and PR I think it comes down to %s rather than straight numbers – ie, which pages have the higher % of internal links – those are the most important pages on your site.
Although Google is a links based search engine, remember Google is focused on delivering pages with a good, information rich content to it’s users, and regardless of how Google used to rank pages, where you rank in Google these days is also largely down to the content that is on the page. By now everybody knows internal linking is very important – it gives you a chance to add keywords into your link profile and lets users navigate your website via contextual links.
I was reading a blog earlier today and noticed they’d self pinged an article about 50 times from their own blog posts! If Google is treating nofollow as Pagerank sinkholes, why introduce 50 nofollowed links to a page that does not need them via trackbacks from your own blog that dissipate Google Pagerank?
There might be an excuse for nofollowing external links in blog comments but not internal links. Prior to the slightly more frequent communication via Webmaster Tools these days, Google was in the habit of dropping Toolbar scores of various websites to send a message to Webmasters (normally for buying or selling links that flowed Pagerank). I think, if you are a small business, you should be more concerned with unnatural links and Google Penguin in 2016, rather than chasing Toolbar PR.
Back in 2009 Google penalised themselves, publicly, when they were discovered breaking their own rules.
Many thought such a penalty to Google was pointless, as it wouldn’t really impact Google in a meaningful way. On top of that, no professional SEO who has looked at PR expects it to be the same algorithm published over a decade ago. If you used to have pages in our main web index and now they’re in the supplemental results, a good hypothesis is that we might not be counting links to your pages with the same weight as we have in the past.
I had asked Google about oddities with this particular search before posting my article but never heard back.
Three of these, Google even knows they’ve been hacked, because it shows a warning to searchers. That’s certainly better than rewarding companies that have hacked other web sites, so it had the edge over Google. In this case, I’m going to put Google and Bing side-by-side, Google on the left, Bing on the right. It was also disappointing not to see Google kick in the special suicide prevention information that it does offer for some searches.
That’s a strike against it right off the mark, but I decided to manually set my location to Costa Mesa, California for both search engines, to better even the comparison.
But not knowing this space well, I get the impression that Check N Go probably is a provider it should be listing. The one I liked the most, with my non-expert eye, was the one that Bing listed tops and that Google didn’t have at all. Google lists two local organizations that might not be useful to many general searches; Bing lists one like this. I’ve written before about how disappointing the results for that search can be, when it seems like getting a bunch of client links or inserting some links into a blog template could rank you well.
Same as before, I’ve spaced things out on the Bing side, removed related links and a newsbox, so you can compare more easily.
I’m using Bing as a comparison because you need something to compare the Google results to, otherwise you lose all perspective.
There is no lack of people commenting on how terrible things are now, but like I said, that’s what always tends to dominate forums after any change. For anyone complaining, there’s someone who did better with no incentive to speak up. I see plenty of small sites doing perfectly fine, and I see some big sites who clearly aren’t. Yes, there are things that people can do to hurt other people’s rankings, something Google has acknowledged for years, such as in this video last year.
I’ll be coming back with more about that, on whether a reconsideration request will really help or if there are other things you should try. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. We show you the number of times your site is visited, where it ranks in the searches and what visitors are doing as they visit your site. It can give you a lot of information that identifies what pages are productive and what pages are hurting your traffic. Some of the phrases we target may require more resources than we are willing to allocate to get the positions we need. This provides the foundation and recommendations to create content that is based around what your target audience is looking for. We've put together packages geared toward local business owners to increase visibility and drive traffic your website.
On one hand this means that the activity on social networks continues to increase, on the other hand it means that frequently shared content increasingly correlates with good rankings.
Good ranking URLs, to a certain extent have more text and a higher number of additional media integrations compared with 2012.
In this regard, little has changed over the years: sites with more backlinks simply rank better. Even more, it seems to be fulfilling certain on-page criteria is not about achieving a favorable ranking, rather, it is the opposite: it is simply negative for the rankings when web pages do not meet criteria.
The criteria for the evaluation of websites and the production of this ranking are generally referred to as ranking factors. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. If you focus on where your next QUALITY, EDITORIAL link comes from – your real PR will go up, but more importantly, so will the number of visitors you receive from Google (dependant on other factors too, mind you). Google is more concerned about DEVALUING your links and rankings rather than just dropping your Toolbar PR, these days, if it is confident you are buying or selling links to help you or other websites rank better. In the original paper, it’s laid out that all new pages are born with a smidgen of PR, but that was before the world started publishing millions of pages a day. The more links pointing at your site, the better your site ranks for particular key phrases, IF Google has not already discounted links from the sites that link to you. In theory, you may get more PR benefit from a PR 3 page with only two outbound links than a Google Page Rank 5 page with hundreds of outbound links.


There’s much better reward in linking out to others, and building relationships with like-minded authors on other sites.
It’s a pretty cool tool and both tools are free (SF has a limit of 500 pages on the free version).
A simple rule of thumb is if you want Google to find all your pages and spread link equity throughout your site, ensure your important pages are well linked to in your internal linking practices. If you don’t link to a page via internal links very much, you are basically telling Google the page is not that important. Effectively, just about every site will have a % of pages that Google doesn’t need or want, so it’s probably not worth worrying about most pages without Toolbar PR too much.
WordPress self ping trackbacks in comments (nofollowed by default) are a different beast though and if we are to believe the recent announcement on how Google treats nofollow links they might actually be sucking the PR right out of your blog. It’s when you link to a post on your own blog, and you get a trackback in the comments.
While remembering even legitimate toolbar pr is out of date, websites can also have FAKE Toolbar PR scores – where there PR scores are influenced by redirects from other uri, so be careful if anyone is selling you a domain based on PR.
Before this and since, many smaller businesses have had much bigger impact of such a penalty, although Google has went to some lengths to help Webmasters facilitate lifting a manual action. A complete software rewrite of the infrastructure for supplemental results launched in Summer 2005, and the supplemental results continue to get fresher. I am not sure it even exists now – but it was interesting to see how Pagerank played a pivotal role, back in the day. Don’t worry about chasing it too much as it, and REPUTATION, which is more important, comes naturally as a result of getting links to quality in-depth content from reputable sites, over a sensible period of time. People tend to scream after any update that things have gotten worse because they’ve lost rankings.
They might not be happy if something outranks them, but good ones know if something better or worse has moved up.
However, you can look at the current state to assess whether they seem to be of good quality overall, which is part of what Google aims for with this current and all algorithm updates.
It’s also exactly the same thing that happens on Bing, though Bing ranks it lower on the page (sometimes, Google also ranks it lower). Plus, listing what appears to be an affiliate site that probably has fake user reviews also was a knock against Google. As I said before, it’s easy to find outliers on any set of results with either Google or Bing.
No, most people don’t have to worry about it, even with the unatural link warnings that went out recently. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. After the audit is performed, you will have a document of detailed recommendations and action steps. On-page factors are therefore considered more of a prerequisite for ranking higher in search results pages.
You do not need to exactly know how Google PR works in 2016 to do SEO, and it may be impossible to know this, as Google does not give us enough information. As I have said I’ve also experienced sites go from anywhere from PR 0 to PR 7 in one update. In theory the good thing about a lot of PR, is you can get a lot more pages into Google – that’s it.
If it’s not that important to you, Google won’t consider it that important to it either (if nobody else has bothered linking to the page – you are stuffed). So, linking within your website from page-to-page, you should link to the pages you value most often – as you can’t just rely on links from external sites, which are harder to get (obviously) than internal links. Not only do you possibly waste pagerank unnecessarily, you insert duplicate content on to recipient pages, which is not a great thing to be doing these days.
If using PR as a data point, remember, it’s probably not accurate, or reliable, used on its own. There are many tools available in 2016 that can help you focus on the metrics that DO MATTER.
Certainly it would be better for Google if its ranking algorithm wasn’t returning a useless site.
Bing buries these plus gives me lots of irrelevant local providers, including one in the UK.
If that’s all it takes to rank for such a competitive area, those talking about doing white hat SEO best practices can be made to seem stupid by Google allowing this.
We've designed these offerings to identify your target audience, create a Persona that your audience can connect with, and build a following that can last much longer than a visit from a search engine.
In addition to providing an overview of the changes in correlation since last year, we have extended our analysis in 2013 to include many relevant new factors.
However, factors around this metric are subject to evolution: not only are the quantity of backlinks important, but increasingly so is their quality! We do not make any statements about causal effects between factors and rankings, but we analyze correlations: and the coexistence of a factor and rankings indicates some kind of relationship.
Your site is actually more valuable to Google and other search engines if you link out sensibly, and editorially. Then #5 and #6 both link to each other and are obvious members of a huge internal link scheme. Then again, it also found what seems to be a gem of a site, one that lists new shoe release dates. Leverage Social Media such as Facebook and Twitter to create a long lasting audience that responds to your content.
Hard keyword links have lost significant influence and can probably a€“ when used excessively a€“ even have a negative effect; for example, when Google updates its algorithm with features devaluing bad links.
The backlink profile is nowadays regarded as a kind of conglomerate of very diverse quality factors that we discuss in detail in the study.
For our study, we have undertaken a comprehensive data collection which enables the analysis of the Ranking Factors for Google USA in 2013 and also allows us to draw comparisons to our analysis of the Ranking Factors in 2012. Check out recommendations for rel nofollow links if you want to block PR from flowing, for whatever reason.
Another national firm that ranks primarily on the strength of its domain name — but hey, that happens for the same company at Bing, too.




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