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16.12.2013
Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012. Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December.
Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging.
At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain. The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8. The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent).
Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES. Take the time to do some research and check out the companies that you are looking at working with so that you know that they are the one for you. The post 11 Impossible Tech Interview Questions You Don't Want To Be Asked appeared first on DreamStateDigital.
You may purchase phone plans with more than enough data to cover things like casual web surfing and streaming the occasional song. It means that if you spend an hour a day on social media over a cellular network, you could be using 2.7 GB of data a month.
A lot of that usage is likely due to the auto-play video Facebook recently added to its app. You can disable the auto-play option for newsfeed videos when you’re on a cellular network by going in to the Facebook app and tapping the options button (the three horizontal lines on top of each other) found on the bottom right for the iOS version, and towards the top right for the Android version. Streaming music at the normal, average stream quality for an hour will use up 43 megabytes of your data plan per hour. If today were the last day of your life, would you want to do what you are about to do today? But you may not realize that browsing Facebook could be a big hit against your data plan too. The post How a tweet turned Uber’s first hire into a millionaire appeared first on DreamStateDigital. The post How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry appeared first on DreamStateDigital.
While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers‘ needs, according to a report from Kentico. The post Healthcare marketers miss the mark on mobile, leading to frustration appeared first on DreamStateDigital. Kentico’s digital experience research showed that consumers are becoming increasingly frustrated with the lack of mobile options when it comes to communicating with healthcare experts or navigating wellness sites on smartphones.
The post Important Alert: Payments scam targeting web designers and other small business owners appeared first on DreamStateDigital. The scam: An inquiry asking if you accept credit cards before discussing any project details.
The customer often suggests a large deposit on the project, but insists on a rushed timeline. The prospective customer will claim they are ready to make payment with a credit card so that work can begin immediately. The prospective client will provide a reason why the third party can’t accept the payment directly.
Once you process the credit card payment and receive the funds, the fraudsters will be asking you to quickly deliver the funds to the third party and get to work on the project. The post This CEO is taking on the biggest banks on Wall Street — and winning appeared first on DreamStateDigital. The post Google employee dies in an accident at the Cannes Lions advertising festival appeared first on DreamStateDigital.
The post How a tweet turned Uber's first hire into a billionaire appeared first on DreamStateDigital. The post How To Rock Brand Journalism Like a Celebrity appeared first on DreamStateDigital. Goop ’s pages that are labeled “Go,” “Be,” “Do,” “See,” “Make,” “Get” and “Shop” represent the site’s wide variety of content. With light and fun articles on topics such as fashion, beauty and fitness, Conrad’s site appeals to every need of her high-maintenance audience. Hollywood A-listers are now adopting this tactic to promote their personal brands and offer insights into their interests and passions. As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals. The post A Visual Guide to Creating the Perfect Linkedin Company Page appeared first on DreamStateDigital. A LinkedIn Company Page gives a business a tremendous opportunity to advertise its products and services, recruit top talent, & share important, interesting, and useful updates. Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well.
Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template.
The post How to plan event-triggered automated email campaigns appeared first on DreamStateDigital. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign mindset. The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost.
The post A Guide to Email Marketing and Marketing Automation Tools appeared first on DreamStateDigital. Companies have long used email marketing to reach out to people to keep them informed and to remain connected with them. The post 5 ways for brands to build relevance and trust appeared first on DreamStateDigital.


LeadSift, a provider of #social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company.
LeadSift also officially launched its Consumer Insights API to allow for easy integration of real-time social insights directly into other business applications to enrich contact and profile data. The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing. The second annual EContent Sourcebook: A Guide to Content and the Digital Experience brings together everything digital content professionals need to know in 2015. Toronto Internet Marketing Agency: Inbound & Content Marketing, SEO, Adwords – Fruition InteractiveWhy Fruition Interactive?
In a previous blog post, we discussed conversion optimization tweaks to the offer and copy on your landing page. As an internet marketing agency in Toronto, we see simple mistakes that can drive away customers from client websites.
Filed Under: Inbound Marketing, Web Design Tagged With: internet marketing toronto, web designFebruary 13, 2014 By Kent Wakely Leave a Comment What colour is your website?
While you may be, understandably, focused on your content and social media strategy, it can be easy to let some design and colour scheme flaws slip under the radar. Here are five of the most common website mistakes that create poor user experience and drive your customers away. I’ve worked on a lot of online marketing initiatives over the past decade or so, working with everyone from 1-person law firms, to big marketing agencies, to some of Canada’s largest corporations. Here’s where I see marketers and agencies missing a huge opportunity for better results from their Internet marketing. Filed Under: Email marketing, Inbound Marketing, Metrics and Measurement, Web Design Tagged With: email, email marketing, Hubspot, internet marketing, Internet Marketing Strategy, Internet Marketing Success, market research, Marketing CampaignSeptember 4, 2012 By Kent Wakely Leave a Comment Do you know what your visitors see when they come to your site? But now Fruition can help you start to optimize your site pages, with evidence-based research, before your site has even launched.
Last time, I wrote about the importance of having strong call to actions (CTAs) on your website.
When done correctly, CTAs can have an immediate impact when it comes to improving conversion rates on your website (something you want). I realize for most of you, this is common sense, but when it comes to Internet marketing, I’m still surprised at how many websites lack the basics (like a strong call to action on the home page). It’s not easy, but if you’re serious about using Internet marketing to grow your business, there are some general rules you need to follow when designing a good CTA. There are numerous avenues of Internet marketing to venture into, and a plethora of tips and tricks you can apply in each to make the method of marketing more effective.
Over the course of the evolution of Internet marketing, a handful of marketing tools and methodologies have remained useful and effective. Being so central to Internet marketing endeavors, it’s only natural that the better your landing pages perform, the more successful your campaigning becomes. Fruition Interactive helps you get in front of your target audience, so you can start generating results from your online marketing.
In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests. As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan. That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released.
Viral video marketing has proven to be a tremendous strategy for creating a word-of-mouth buzz – and at a fraction of the cost of traditional media! The videos appear at different rates for each user based on a variety of factors in Facebook’s newsfeed algorithm.
Although several marketers, such as Web MD, have made a strong push for applications centering on healthcare, doctors and providers must roll out a greater presence on mobile and SMS to connect with consumers. That’s why we wanted to let you know about a new scam targeting web designers and other online merchants. They do this because they’ll be paying you with a stolen credit card, and want to complete the scam before the card is reported as stolen or the true owner of the credit card detects the unauthorized transaction. This could range from them not being set up to accept credit cards to them being tied up with a family emergency. Unfortunately you will now likely be looking at a loss as the true holder of the credit card will dispute the charge and you will receive a chargeback.
The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics. Articles feature multiple graphics and rich visuals produced with a feminine flair that resonates with readers.
It’s the leading social networking site for professionals, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.
The guide also includes several inspirational visual examples garnered from top-performing company pages to assist you in crafting your own perfect linkedin company page.
This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience.
To setup event-triggered email does need investment in a project to work through the relevant creative treatment and targeting for different customer actions and position in the lifecycle.
You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually. One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it’s a new approach to the company or agency.
In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. Traditionally, you would buy an email database and have an email server with the capability of high-volume email blasts to send out mailers to people in that database. He says in a press release, ““Companies need to move beyond collecting likes and retweets with meaningless content.
The company says the investment will further product development efforts and fuel sales and #marketing.
As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users. Six months later, we decided to post PartII to illustrate another 5 common web mistakes that will potentially drive away your customers. The first thing a user notices about a website are its colours, layout, and elements like logos and fonts. Now it’s time to pay special attention to the colours you are using and ask yourself if they’re conveying your desired message. And at a price – this is the game-changing part – that small and mid-sized businesses can afford.


One internet marketing tip, however, encompasses several facets of interactive and digital marketing, and is proven to be effective on several levels: original, quality content is key.
Through changing from predominantly interruption-driven efforts to black hat search optimization to inbound marketing and further on to social media, advertising efforts such as landing pages have been pillars of advertising campaigns and rightfully so: if designed correctly and given great market copy, landing pages are very effective in lead generation and lead info capture.
This exercise is actually quite easy—you can start to draw quite a few comparisons without much effort.
Fruition's Organic Search Engine Optimization (SEO), Pay Per Click and online display advertising services are designed to maximize your ROI. It needs to engage people to take the next step towards becoming your loyal and valued customer.
Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity. A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices.
The client will obviously want to see a return on the money invested in the services provided.
There are other important elements that search engines focus on to ensure that they are ranking legitimate websites highly and are eliminating spam related websites from their rankings whenever possible.
Be sure to keep an eye out and look for these telltale signs that you may be dealing with a fraudster. Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content. Paltrow follows the principles of brand journalism by providing the type of lifestyle content that focuses squarely on her target audience. Mark Brownlow has more on the whys and wherefores of event triggered campaigns in this post on Email Marketing Reports. With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used. All of these design principles set a tone for the website and its function and user judgement is almost instantaneous.
A website that is an exercise in frustration to go through is likely to discourage visits, disillusion customers with your brand, and of course, hurt your bottom line. Fruition helps you get the right content to the right people at the right time to influence their decisions and turn awareness into demand. Call it what you want, but the fact is increasing lifetime client value is the most cost-effective way to grow your business. They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile. However, you should take into consideration other factors beyond the ability to garner good search engine results. They’ll offer to place a large deposit and then ask if they can transfer funds to you that are destined for a third party.
Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story. Goop features many industry experts, which enhance the credibility of the site even beyond Paltrow’s celebrity status. Though the site may tout Conrad’s celebrity name, the information is laser focused on her target audience, the typical girly girl who views primping as a necessity. To help you align your marketing efforts with SMART goals, our Partner HubSpot built this marketing planning template that you can download for free. Fruition helps you grow lifetime value from your base with highly targeted email marketing, social media marketing and more. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. She of course insisted that we come and stay at her house before we hit Yosemite, and we gladly accepted her offer.
Once you agree to the project, this new customer will want to pay you with a credit card very quickly. Maybe it’s had some work done (and in hindsight, perhaps the “improvements” are questionable). About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates. It may seem counter productive but chasing new leads can cause your current clients to be left behind. Once you transfer funds to the third party the original credit card payment will be charged back to you and all contact will be lost with the scammer. Search Engine Optimization experts could go crazy trying to keep up with the never-ending switches… Many of these companies charge fees fair and reasonable. A key to ensuring client satisfaction is to clearly articulate success criteria in terms the client understands. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60. That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request. One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops. Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.



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