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When I first started in business, I constantly found myself searching for the one secret to marketing that would get set my insurance agency up for success… push me to the top of my market and deliver the success that I so desperately wanted to experience. The simple change you can make in your marketing is not the tools you are using, the tactics you have tried, or even the frequency of your ads.
Hold on, I can sense your skepticism tempting you to close your browser so let me explain myself first. When you look at marketing in this light, there are some HUGE implications to everything you’re doing right now to grow your business. When you define your marketing correctly, all your marketing activities will be crafted to appeal to your ideal customer. Implication # 3 – Your marketing needs to separate the ideal customers from all the strangers.
If the goal is to work with ideal customers, then your advertising must communicate a message that resonates with only those ideal customers & helps you identify them from all the strangers out there. A correctly define marketing system will follow through completely to build an army of loyal, profitable, & noisy customers (Noisy means they talk about your greatness, not that they complain or are problem customers). I either had to much customers leaving out the back door or no enough quality customer coming in the front door. Perhaps you’ve implemented some of what I mentioned earlier, but learned something new. In the coming weeks I’ll go further in depth of each of the four implications we discussed today.
David Robertson believes that your business' marketing results should be consistent, predictable & profitable. Tweak Your Biz is a business community - a place where business professionals like you can stand out. We have all heard the jaw dropping statistics on the massive proliferation of social media. Small businesses are twice as likely to discover qualified leads over other business types.
Local businesses have always thrived using word-of-mouth marketing and generating referrals from happy customers. The biggest mistake many small businesses make when implementing a social media marketing campaign is not having a strategy or plan.
Did they stay committed to their plan long enough to build meaningful relationships with their community?
As a wise man once said, “Failing to plan is planning to fail.” Don’t let another business’s lack of social media planning sabotage your social media success!
So, has hearing other’s negative opinions about social media marketing impacted you and your success?
The reason for this, of course, is because it showcases a business’ strengths and demonstrates its expertise and experience.
To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see.
While you might have an idea of what topics to cover, you’re probably wondering where to start.
Write about specific situations. Once you have long tail keywords, you need to incorporate these into your blog posts.

Publish content on a consistent basis. You should write and publish content on a regular basis. Share new content and reshare previous content on social media. When you publish new content, be sure to share it on social media, and, not just one time. Always include links to similar content addressing related topics on your site. Be sure to include links to related content published on your site.
In addition to these steps, you should always check spelling and grammar before publishing content.
Small business start-up study reveals 46% of new businesses fail due to marketing and managerial incompetence.
It's not very often you get to both see and understand the causes for failure and get to do something about it before it occurs.
The National Association of Small Business Professionals ( released a new infographic today, highlighting the findings of a recent University of Tennessee small business start-up study. The study puts into perspective the leading causes contributing to the failure rates of new small businesses in America. In addition to shining a spotlight on the leading causes of small business start-up failures, the NASBP is encouraging its members to take advantage of the many free and low-cost small business marketing recovery tools available to them, such as the NASBP Marketing 911 Helpline, the Marketing ER and the Free Member Downloads Center.
The Marketing 911 Helpline is a free service provided to premier members of the National Association of Small Business Professionals. Since 2009, the National Association of Small Business Professionals has made it its mission to help small business start-ups to not only succeed in business, but to SOAR. Permission granted to share this infographic on blogs and social media networks.Marketing leading cause of start-up business failure, according to new study. Reach out to the author: contact and available social following information is listed in the top-right of all news releases. The simple change you can make to increase your results in marketing and earn more money for your business & your own budget actually costs nothing.
I was trying everything under the sun to find the one activity that would cause people to need me, call me, & buy from me. When I started marketing my first business, it was all about getting the next new customer.
My family, friends, and even business relationships suffered through my learning experience too.
3D technology is already mainstream, I’m looking forward to some more 3D hologram action. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site! 800 million Facebook users, millions of tweets per day, Facebook would be the fourth largest country… By now you should know that social media is not only here to stay, it is a crucial part of any marketing strategy. So it’s not hard to understand why using social media’s power to amplify word-of-mouth marketing messages is a must for small businesses.
The “if we build it they will come” mentality is ineffective and will leave you bewildered and coming up with mistaken ideas like “social media marketing just doesn’t work in my industry” or “there is no advantage of using social media in my market”. For instance, companies that regularly blog receive 67 percent more leads, generate 97 percent more inbound links, and earn a return thirteen times the amount invested. When small businesses communicate with their customers by providing information instead of offering a sales pitch, the consumer will listen.

You have to come-up with topics and titles, research and put information together, and not only write articles, but also, share content on social media.
Worse yet, is the chore of doing it all right, which makes the whole enterprise overwhelming. This is absolutely necessary for search engine optimization, but also, has the benefit of increasing site visits and customer leads.
It’s perfectly acceptable to share content more than once because it will be seen by different consumers. If you don’t have time or are not good at crafting quality content, you can easily outsource writing. The findings reveal that 1 in 4 start-ups will fail in their first year of operation, largely due to marketing issues such as pricing mistakes and wasted advertising resources.
I experimented with everything from ads on the back of local grocery receipts to TV & billboard advertisements.
As I learned more about marketing I found that I was amazingly wrong about how to market my business. Correctly defined marketing causes your advertising to change from name, rank, and serial number to engaging & effective tools that generate quality leads. If you can emotionally relate to your customers in meaningful, memorable ways, they are far more likely to buy into your brand. And small, local businesses in particular have a tremendous amount to gain on social media platforms. However, social media has had slower adoption in local small businesses mainly due to lack of resources, hurdles with technical know-how, or uncertainties about effective usage or social media ROI.
Putting up a Facebook fan page and then waiting for users to appear is the same as making jewelry and then trying to sell it out of your front yard hoping that the right customer strolls by. Develop a social media marketing strategy and leverage the social media platforms to achieve your business goals.
Consumers seek information and get it from a variety of sources, such as social media and blogs (which are now the fifth-most trusted source of information). What’s more, blogs increase site visitors by 55 percent and boost page indexing by an astounding 434 percent. Publishing content consistently puts your brand front-and-center of a growing audience who become customers because of the trust formed.
I had happy customers too, but I never leveraged those customers to produce more new customers, more revenue, or extreme loyalty.
The 2011 Social Media Marketing Industry Report showed that when using social media, small businesses are twice as likely to discover qualified leads over other business types. I’ve also heard business owners say that they tried social media marketing and it was a waste of time. Unfortunately this is what many small businesses do and then they declare that social media marketing doesn’t work.
It was not until later that I uncovered the secret that shrinking my market actually produced better results & a higher ROI.

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