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Cars are getting smarter and more connected, but there still seems to be a small variety of app icons sitting on the dash — usually Pandora radio, in-car navigation and not much more.
But 2013 looks to be the year automakers move beyond a few pre-approved partnership-driven test apps and into the great unknown. Today, Ford is announcing its developer program, which will allow app developers to connect their Android and iPhone apps to Ford’s SYNC voice-activated interface. But Ford isn’t the only automaker trying to attract developer interest for its increasingly open platform.
Ford was the first major auto company to jump on the connected-car bandwagon; the AppLink program dates back to 2010. The other big question is how integrated automakers want to be with existing platforms, and how much they require developers to build on top of car systems — which unfortunately often seem to be a takeoff of the interfaces we get on our smartphones and tablets, only with more pixelation and awkward hierarchical menus.

There are a range of perspectives on that issue — for instance, Kia and Hyundai said last week they will add Google Maps into their navigation systems. The GM developer portal, meanwhile, indicates that the company is choosing more of an HTML5 open Web app strategy, though we’ll hear more about that soon. Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again.
Michael Hiestand has covered sports media and marketing for USA TODAY, tackling the sports biz ranging from what's behind mega-events such as the Olympics and Super Bowl to the sometimes-hidden numbers behind the sports world's bottom line.
General Motors, which is also gearing up for a big launch at CES later this week, held a hackathon this weekend where about 20 projects were developed for the GM platform.
At first it only included a few apps — Pandora (of course!), Stitcher and a couple more.

That will allow for apps to be built around interesting and car-specific topics like fuel efficiency and ride sharing.
GM seems to be further along on that front, with vehicle data mentioned in a developer website that’s already live.
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