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19.06.2014
If this image belongs to you or is your intellectual property, please submit a copyright notification instead of reporting it. We encourage users to report abusive images and help us moderate the content on We Heart It. Since you started reading this blog, about 200.000 pictures have been shared on the social media platform. Snapchat is a text and video messaging application, where posts disappear after a certain time, decided by the user. If you don’t know how to use it nor understand its UI very well, today is your lucky day, here you can find all the basics instructions on how to use Snapchat. In the Stories page, tap the top-right corner and you get to Discover, an innovative way to explore stories from different editorial teams. How to use Snapchat Part 3: How to create amazing stories that reach thousands (coming soon).
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When I first heard about SnapChat the messaging client with the self-destructing messages I passed it off as a mere fad and something that would soon disappear but with news of a 3 billion dollar offer from Facebook and a 4 billion dollar offer from Google both turned down and the fact that SnapChat now sees more image uploads daily than Facebook, I  knew it was time for me to take this messaging service serious.
Available as an app for both iOS and Android devices and as I use Android I can only comment on the Android app which I found rather sparse and lacking in clear direction on how to use.
Your initial view after installing the App (and connecting with contacts already on the service)  is the camera which has 5 icons on the screen.
After taking your picture or video(up to a 15 second video) you can then choose the time frame for which it will self-destruct (from 1 – 10 seconds), add drawings to the image with the pencil tool (not available for video), save the image to your device, add to a story and finally send the contact(s) of your choosing. When your contact receives the image or video they will then have the ability to view the image or video for only the amount of time chosen by you initially.
The appeal to SnapChat is that with its self-destructing images and video once opened that media is no longer available for any other eyes to see, which is one of the reasons it has been labelled a sexting and cheating tool.


The other issue I have encountered concerning privacy is how does a user know they are following the correct brand that they wish to follow?
And marketers are starting to experiment with using SnapChat with several having ran successful campaigns.
Taco Bell announced on Twitter that all followers of theirs on SnapChat would be receiving a special announcement from them. 16 Handles was one of the first brands to try their hand at SnapChat marketing and they asked their followers to send them images of themselves eating some frozen yogurt and then 16 Handles would send out a coupon to each user who responded for a discount on their next purchase. As the popularity of SnapChat explodes we are going to see many more brands attempt to leverage this social network in an attempt to grow their audience but only smart brands who understand the service will be successful in this space. As a still growing network without an advertising component, brands are going to have to get creative if they want reach an audience. For brands that want to use SnapChat as a way to engage with and promote themselves they have a long road and a lot of work ahead of them as SnapChat is more focused on sending messages on a 1 to 1 basis and not mass messaging. You also have the issue of brands having to go through all images that are sent to them for promotions and other events, open them and then reply with a discount or other reply if needed. As a marketer, a parent and someone who loves using new and interesting social networks and apps I am torn on the usage of SnapChat. Enter your name and email below to receive exclusive subscriber only content delivered weekly to your inbox. But please keep in mind that reporting images that are not abusive is against our terms of service and can get your account blocked. You have few options on the home page: own profile, private chat, public stories and discover.
Our focused, relentless work will help your brand benefit from the digital conversation across Europe. The simplicity and appeal of the self-destructive messages has helped this social network grow at a frightening speed and many have dubbed it as a sexting network or as a way to cheat on a spouse without getting caught.


The lightning bolt is to turn the flash on and off, the camera switches forward and rear facing camera direction, the square button takes you to your sent and received message screen, the 3 lines icon takes you to your contact screen and finally the circle will snap a picture or if held will take video. The problem is that even with only a 1 second image there is enough time for a savvy individuals to grab a screen shot that they can then save and share to other social media sites or through email or do whatever they please with what was supposed to be a disappearing image.
When searching for a contact to add, SnapChat does not have avatars or verified users as many other social networks have and confusion may occur when an individual inadvertently adds Taco Bell instead of TacoBell.
I feel that this service is a ready made opportunity to allow teens (already known for poor decision making skills) the ability to exploit themselves and others as well the ability to cyber bully is one that I feel could become an issue on SnapChat.
They then sent a message to users announcing the return of  the Beefy Crunch Burrito and only those that friended them received this message.
The downfall to this promotion that if a user opened the coupon without being in store they lost it forever. While sending a mass message can be done from what I can find you need to select each individual person one at a time and then click send to mass distribute your message to improve on this a select all option is needed to speed up the process for brands and those wishing to send to more than a few people at a time.
This can be time consuming and with the nature of SnapChat could yield a few unwanted images being seen by social media mangers of brands. As a marketer I can see the appeal of using SnapChat to create engaging content and connections with fans of the brand but worry about the amount of time required to reach a large audience, as a parent I worry about the system being abused and privacy concerns and as an early adopter I also worry about the privacy but find SnapChat to be messaging app that can be fun to use especially with the included drawing tools. Choose one color then keep pressing while swiping towards different angles of the screen to get to different shades of colous. This could lead to a user receiving what they assume as safe messages from a brand only to receive not so safe images from someone impersonating a brand.



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