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If you could only had one social media option to support your business goals which one would you choose? Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix. What’s interesting about Social Media Examiner’s data is how the other social media venues measure up. The bottom line is that while Facebook draws its power from the number of people who regularly engage on the site and its evolving targeted advertising offering, you still must have a social media home base that you own. Understand that your social media marketing isn’t a desert island where you can only bring one platform. Learn how the process of developing buyer personas and mapping the customer journey will go a long way toward designing an improved customer experience.
The complex nature of today's buyer journey, with more touch points across multiple channels, can make enhancing the experience challenging.
Discover how customer journey maps and buyer persona marketing can facilitate your contacts' purchase decisions and improve the customer experience. I’ve been advocating the blog as the centre of an effective social media strategy for two years. Couldn't make it to Social Media Marketing World 2016?Get all the sessions with the SMMW16 Virtual Pass.
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Is your social media audience losing interest? This article shares five psychology principles you can use to improve your social media marketing results.
Social media is sensational in the digital marketing playground using content, campaigns, customer service, ads and engagement that will improve your sales! In the world of social media, Facebook is still The Social Network to advertise on and engage your audience. Building relationships with the right influencers can extend your reach and boost visibility with your target market. In this article you’ll discover how to find and connect with influencers on social media. Chances are you already know some of the influencers in your industry and they may even be in your personal network. Suppose that you sell a natural supplement that helps with food allergies and your supplement is the best one on the market. On the results page, you can see all of the writers, bloggers and publications that are talking and writing about your keywords.
Now that you’ve identified some influencers in your niche, the next step is to connect with them, and other influencers of note, on your social networks. LinkedIn is one of the most important social networks for getting noticed by influencers, especially if you’re marketing B2B. Once influencers accept your connection request, you can send them a message through the network, which goes directly to their email inbox. With LinkedIn Premium, you can send InMails to influencers even if you’re not connected with them.
Search Facebook for your influencer and keyword or phrase to find out who is important in your industry. A tool like Topsy will help you identify influencers who are posting interesting things about your keywords on Twitter. Post your own content regularly with the hashtags people search for and use the hashtags they use. Influencer marketing is hard work, but it can be one of the most important tools for succeeding in your business. In this article you’ll discover three ways social media can improve your visibility in search results. In social media, there are two search engines you have to optimize for: the search function within each social network and Google search.
In this article you’ll discover where to use keywords in your social profiles and pages so you are found when people search. With a few simple techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search.
In this article you’ll discover how to improve the visibility of your Twitter account with SEO. Social media has a significant impact on your search results, and a strong social presence can boost your search rankings. In this article you’ll discover five ways to use social media to improve your search rankings. To discover what to do when you receive a review that’s not what you were expecting, I interview Dan Lemin.
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. Listen as Dan Lemin shares what marketers need to know about responding to fraudulent reviews. Share your feedback, read the show notes and get the links mentioned in this episode below.
Dan started his online career with Google’s corporate marketing team and saw the emergence of black hat SEO (search engine optimization). Listen to the show to discover why the owners of small- and medium-sized businesses need to know the dynamics of the SEO industry. He says one review will not necessarily make or break a business, but cautions that the presence of the review industry can make or break small businesses, because they don’t have all the tools and techniques a large company like Chipotle might have.

Dan says companies can track reviews manually by going to each review site, but it’s very time-consuming. He first discusses fake positive reviews and says that several weeks ago, Amazon filed an unprecedented lawsuit against 1,100 people.
For his book, Dan interviewed a young lady who writes reviews for a living, and says it’s very difficult to distinguish her reviews from legitimate ones. A few weeks later, the photographer would receive or be threatened with a fake review, so they would they call this person to make it go away–for a price. Listen to the show to hear about other scenarios Dan doesn’t necessarily believe to be true. Dan shares that while all review sites have tools available for remediation, they (particularly Yelp) are bad at fulfilling the promise of help.
Dan tells listeners why he believes you should make your presence known every time a review happens, even if you think it’s negative.
He believes how you respond says a lot to a potential customer about what they might expect from you as a business owner.
Listen to the show to discover what happened after someone left a 1-star review for my second book, Launch. Do you ever go to online websites and see countdown clocks? After listening to a podcast that shared a number of split tests on how countdown timers affected conversion, I started experimenting and discovered they do make a difference.
Countdown Monkey comes with a WordPress short code, so you can easily add it into your sidebar widgets and sales pages.
This is the biggest contest for social media blogs and the winners will be promoted in our 430,000-reader newsletter and announced on Social Media Examiner. Please make a single nomination of your favorite social media blog by commenting below and tell us why you like the blog (only your first nomination counts). Be sure to include a link to the blog (comments with links automatically go into moderation for review and will be posted within one day).
To be considered, a blog must be nominated by two different people by no later than January 3, 2016. Winners will be selected based on the quality of their content, frequency of their posts, reader involvement and their blog’s ranking (in that order).
Go ahead and enter your nomination right now in the comments below and be sure to let your friends know about this contest.
Making sure you have a few basic building blocks in place will help you start your Twitter chat off with an audience that’s ready to participate. In this article you’ll discover four tips to help you start a successful Twitter chat. If you want lots of people to show up, you need to schedule your Twitter chat at the optimal time for your audience. Use a tool like Followerwonk to figure out when your followers are most active, so you’ll know the best time to host your chat. Look at the chart to discover the optimal times to host your Twitter chat and get the most engagement from your audience. In addition to knowing when your Twitter followers are most active, you’ll also want to take into account the times during which other popular chats are scheduled. To reduce scheduling conflicts, be sure to consult the Twitter chat schedule from TweetReports.
To maximize your reach and overall engagement, make a point to invite special guests and relevant people to participate in your chat. For example, SEMrush invites special guests to their Twitter chats and sends direct tweets to influential people inviting them to participate.
Next, you will want to search for a keyword that is relevant to your niche or the topic of your chat. All you have to do is decide which people you want to target from the list, and invite them to be special guests or ask them to participate in your chat. When you promote and run your own Twitter chat, you’ll want to get as much engagement as you can. Once you’ve connected your Twitter account with TweetChat, you can easily manage your chat and follow the conversation.
A tool like TweetChat makes it easy to manage your chat and lets you to stay on top of the conversation, engaging more users in real-time.
LinkedIn is building out its content marketing offering but that’s probably not part of respondents’ consideration.
Twitter is useful for building your thought leadership and engaging in the social media conversation. YouTube is often underestimated as a social media platform because it’s often categorized as a video platform. Tumblr is the social media platform that few marketers knew about before yesterday’s announcement of its sale to Yahoo.
As MySpace and earlier incarnations such as Friendster showed being the top dog of social media doesn’t guarantee your presence for the long term. I'm back from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016.
The fact that you have total control over the content of your blog makes it the most direct and effective marketing tool that a business can have. Soon, the birth of Facebook brought with it a sea change that revolutionized the way individuals used social media sites.
In this episode Tom Webster will explore trends from Infinite Dial research, including Snapchat and podcasting growth.
Click View Links Shared to see their latest articles and posts, the number of shares for each article and where each article was published. To find other important people in your industry on LinkedIn, enter your keyword or phrase in the LinkedIn search box.

It’s their choice to respond to your message or ignore it, so get straight to the point and make sure your message is meaningful.
Post a message to their page about how much you like what they have to say, but avoid being promotional.
Search for all of their accounts, because they may have both personal and business accounts. When your influencers tweet, you can easily find them and retweet, like or reply to their tweets. If it makes sense for your business to use only a few social networks, save your time and focus on the ones that really work for you. It’s designed to help busy marketers and business owners discover what works with social media marketing. He is also a strategist for Convince & Convert, and author of the brand-new book, Manipurated. He explains the distinction between white hat (good) and black hat (bad) SEO, and talks about link farms as an example of black hat tactics.
Dan also shares an example of another type of fake review, a scam that targeted wedding photographers in the Bay Area. His book, Manipurated, explains how to get the attention of the people who address those help requests and how to make the most of your interaction with them.
He cautions that one of the hardest lessons people learn is how to be angry in the context of a public forum. The sense of urgency readers get from the countdown clock when a sale is coming to an end may lead to extra sales, so it may pay for itself. To see it in action, take a look at the Social Media Marketing World page. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (53 pages, 80+ charts)! This is a helpful resource which shows the times and days other popular Twitter chats are scheduled to take place. It allows you to find and connect with influencers in your niche, making it the perfect tool for finding relevant guests to join your Twitter chat.
You can use images to promote your upcoming chats, ask questions during the chat and recap answers to all of the questions that people asked during the chat.
By using the steps outlined in this post, you’ll be on your way to hosting a successful chat, week in and week out. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business?
As UMass Dartmouth Inc 500 research revealed and LinkedIn financials support, many businesses use LinkedIn to support their human resources efforts cost effectively. Businesses like Comcast have leveraged the power of Twitter to respond to customer service inquiries. That said, Orabrush and Blendtec, with limited investments, have built their businesses based on the power of their video series.
While Google+ shouldn’t necessarily be your only social media platform, it should be a significant aspect of your social media marketing mix.
A blog is a social media entity that provides ownership and control of your content and interactions without the risk of disappearing.
And that means developing a proprietary media entity (hopefully a digital one) that you own and control. The other social media channels are only really useful when they all point to this central profile platform. For example, if you set a sale to end at midnight, the counter will automatically disappear from your page at that time. Her expertise in social media comes from years of serving destination organizations and businesses in the travel and tourism industry. Checking this document will help you avoid scheduling your chat during the same time as another chat your audience (or you) might be interested in attending.
If needed, click the More Options button to see more filtering options like location and minimum followers.
This tool also automatically updates with the latest tweets in the conversation so you don’t have to keep refreshing your Twitter feed to follow along. Many businesses overlook the fact that YouTube is the second largest search engine after Google. Actionable Marketing Advice: Build your Google+ presence and following to ensure that you’re prepared for it’s eventual growth. For many businesses, it’s still in the testing phase Actionable Marketing Advice: Offer visually engaging content and make it easy to pin. The bottom line is that it is unlikely that a business will sell anything on a social site. Further, check out SlideShare, its sister site focused on presentation-sharing, that is gold for generating business leads. Actionable Marketing Advice: Develop your Twitter following by regularly curating relevant content.
In order to sell your products or services on the web it is necessary to move your customers from the social sites to your own part of cyberspace.
Actionable Marketing Advice: Establish your blog and create fresh content at least twice a week.

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