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Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick-and-mortar stores.
In this article I’ll share six location-based monitoring tools to use for local social media marketing. Geo-specific social media monitoring tools are different from the conventional keyword-based monitoring tools in many respects. If you do social media for a company with multiple locations, here are some excellent tools to explore. Geofeedia allows you to search real-time social feeds by location to discover geolocation social media posts from anywhere worldwide.
Draw a custom perimeter or enter an address on Geofeedia’s digital map to see all local social content posted by users. If you’re looking for a cutting-edge social monitoring tool for geo-specificity, WeLink is an excellent option. This easy-to-use tool combines keyword-based monitoring with geo-specific listening to offer enterprise-grade location-based social monitoring solutions.
Use WeLink across various verticals including event management, retail, malls, airlines, hospitality, sports teams and stadiums, schools, security and law enforcement, etc.
Sysomos enables you to listen to what’s trending locally and understand what your customers are talking about. Sysomos will gather digital content from popular social media platforms like Facebook, Twitter, Google+ and LinkedIn, as well as posts on blogs and forums. MomentFeed is trusted by some of most popular and smartest companies in the world, including Pizza Hut, Burger King, Old Spaghetti Factory, AT&T, Disney, Coffee Bean and Starbucks. This platform captures content that forms your digital place identity at the national and international levels, as well as locally. MomentFeed lets you gather local social data (for example, it will roll your Facebook page reviews and ratings into its local voice dashboard) to create targeted marketing campaigns. MomentFeed combines your local social data so you can create targeted marketing campaigns, and then measure performance at each point of sale.
MomentFeed provides hands-on support to businesses to help them achieve their goals and objectives in the most cost-effective way. Venuelabs is one of the pioneers of the location-based social media monitoring industry, offering their tools and services since 2009.
Venuelabs helps local businesses discover and measure their customers’ experience, so they can make improvements and cater to their needs. Venuelabs also has a self-serve platform called AboutLocal for small businesses to explore and analyze the in-store customer experience.
Local Measure helps you improve your user experience and drive brand advocacy by letting you discover and analyze what your customers are talking about.
Find social content such as photos, videos, reviews and ratings, published at your business location or locations. Gain valuable insight such as current trends and user sentiment to understand the performance of your brand at a location level.
Find valuable user-generated content, as well as gain insight on trends and user sentiment through Local Measure.
Local Measure features include the ability to identify loyal customers and local influencers by their names and by their follower counts and visits. The right WordPress plugins make it easy to grow your social media following and increase social shares.
In this article you’ll discover six WordPress plugins that’ll make your blog more social. Because users often still flock to platforms like Facebook and Twitter first, having an Instagram feed on your blog is a great way to send your audience to your Instagram in hopes they’ll become new followers. Twitter is a powerful social networking platform and being able to showcase some of your Twitter activity on your blog can be very effective.
WP Twitter Feeds is a free widget that simplifies the process, saving you from having to copy and paste code from Twitter. Showing your latest tweets in a feed on your blog provides social credibility and can give new life to your blog. The plugin gives you the option to exclude replies to your tweets and show or hide Twitter intents. Feature your latest tweets to give your blog social credibility and make it seem more alive and active to new visitors. If you actively use Pinterest as part of your social media marketing and want to keep your plugins both free and simple, the Pin It button is a good tool to use. The button will let people pin your content without ever leaving your blog.
Use this tool to help users not only share your content on Pinterest, but also save it to their own boards. The Pin It Button plugin comes in two different versions: the lite version, which is free, and the pro version, which comes with pricing plans starting at $29. This tool will share your blog posts to your social channels automatically, right after you publish them.
People typically set up Jetpack to share new posts to Facebook and Twitter automatically, but the tool can also publish to LinkedIn, Tumblr, Path and Google+. It’s an easy way to sync your blog and social media sites so they work together more effectively.
Monarch’s floating social sharing bar encourages users to share your posts and content. Sidebar: A floating social sharing bar appears in the sidebar and follows users as they scroll. Pop-up: Similar to the fly-in position, the pop-up social bar can be triggered by a variety of user interactions. Media: This option adds semi-discrete sharing buttons to images when users hover over them.
Monarch’s social following options include a widget or a shortcode you place on your blog in a location of your choosing. These social following buttons take users right to your social media sites, encouraging them to follow you on multiple channels. Personal plans start at $69 per year, but you can get lifetime access for a one-time fee of $249.

This plugin gives you social sharing and social following buttons, both of which are important to fully integrating your blog with social media.
Floating Social Bar is, as you may have guessed, a social sharing bar that you can place on your blog. To talk about a wide range of Twitter tools for social media marketers, I interview Ian Anderson Gray. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. Listen as Ian Anderson Gray shares sixteen tools marketers can use to get the most out of Twitter.
Share your feedback, read the show notes and get the links mentioned in this episode below.
After college, Ian says he got started in the technology sphere by building websites at the web agency he founded. Ian starts off with missinglettr, a relatively new tool he’s using as a drip-feed marketing system for Twitter. Simply connect missinglettr with your RSS feed, Ian says, and whenever you have a new blog post, you’re notified to go into missinglettr and review the pieces extracted from that post. He says Missinglettr offers a free plan that doesn’t include extracting images, and quotes premium plans starting at $15 a month. After you add both your Feedly and Buffer accounts to IFTTT, you can create a recipe that says IF you save an article for later in Feedly, THEN it will be added it to your Buffer queue for sharing to your Twitter followers.
While Friends+Me is technically a Google+ sharing tool, Ian says it works really well for cross-posting whatever you put on Google+ to Twitter, as well as other social networks. Because BuzzSumo looks at articles that are starting to get a lot of shares, you usually find articles that are beginning to gain traction, and that’s what Ian shares to his audience.
Ian says BuzzSumo offers a good free option but that the trending feature comes only with paid accounts, starting at $99 per month.
The primary tool Ian recommends for managing followers is ManageFlitter, which is available on web and mobile.
To find relevant people to follow, Ian suggests using Power Mode to find all of the people somebody else in your industry or area of expertise follows. You can also do a search to see who isn’t following you and then go through and selectively unfollow people. Ian discusses how ManageFlitter works with Twitter, and talks about daily limits on unfollows. Listen to the show to hear why Ian believes Twitter tools don’t get as much notice as they used to. Ian shares that you can find out things like how many engagements you received per tweet, which lets you see which tweets received the most likes or click-throughs.
Ian adds that Twitter analytics give you demographic information in a variety of categories, too. We received over 300 nominations for our seventh-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs)! As in the past, the list of 20 finalists has some returning reader favorites and some new titles for our judges to consider. Reader involvement: Blogs that have regular comments from readers are another sign of a healthy blog.
Blog ranking: The number of other blogs that link to the nominated blog shows the value of the content. Join 3,500 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California. This is a historic opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe. Networking: Make new connections at the opening-night networking party and at extensive structured networking opportunities.
Plus, people attended from Facebook, Google, LinkedIn, Pinterest, Twitter and other platforms.
Attendees picked from 100+ expert-led sessions and workshops covering social media tactics to content creation to social strategy. Fun: Make new connections at our opening-night networking party held aboard an aircraft carrier and our San Diego Bay networking cruise, featuring magnificent views of the San Diego skyline and Social Karaoke with a live band!
This is just a sampling of what’s in store for you at Social Media Marketing World 2017 in San Diego on March 22, 23 and 24, 2017.
Highly valuable, pitch-free content—our trademark at Social Media Examiner, including workshops at no added cost. Extensive networking opportunities—you’ll make priceless professional connections because we built this event to include networking after keynotes and lunch. San Diego waterfront in March—while much of the country is thawing out, you’ll enjoy a land and sea experience in sunny San Diego at the bayside San Diego Convention Center. Social Media Marketing World 2017 is the world's largest social media marketing conference. For one thing, these tools offer a clear picture of what’s happening at a particular location, which helps you reach out to local audiences. You also have the ability to monitor multiple locations to archive, curate and share your content. Then leverage those trends by including the right keywords and hashtags into your social conversations. The pricing depends on the features you require, as well as the number of locations you want to monitor. It lets you engage your potential customers with targeted ads and instant offers on their preferred social media channels. The result is a hybrid solution, which uses cellular data mining and WiFi to help you discover and collect all social chatter within your selected area.
Use this location-based tool to discover and dig into social content posted by local influencers. This makes Sysomos particularly beneficial if you’re targeting customers within a specific age group or gender, for instance.

For one thing, it collects both real-time and previously posted content on any topic across social networks.
These international brands use MomentFeed to connect with local customers in a meaningful way. Plus, its analytics offer competitive intelligence so you can measure your performance and ROI at each point of sale. Venuelabs also improves local search and discovery of a brand by targeting and curating local content and promotions. Local Measure will also display the top user-generated content on your apps, websites and other social and digital screens to help you understand the experience of your real visitors. Feature Instagram images and posts in a widget on your blog to help send new users to your Instagram profile, as well as to provide vibrant, alluring images for your blog.
It also helps connect your Twitter and your blog, making them seem like two parts of a whole. It offers features like enhanced security, optimized image performance and centralized management of other plugins, post scheduling and more. Rather than having to manually share a post, description and link on multiple social media platforms, Jetpack takes care of it all for you.
The high-quality, customizable tool allows you to add a floating social bar and social following prompts to different locations on your blog. The social following buttons take users directly to your profiles when they click the platform icon on the widget or shortcode. This makes it easy for users not only to share your content, but also to sign up to receive it regularly by following you across different platforms. It’s designed to help busy marketers and business owners discover what works with social media marketing.
Then, about five or six years ago, he became interested in social media and started blogging at Seriously Social.
He explains that it extracts images, titles, and text excerpts from your latest blog posts, and then posts them through your Twitter account for up to a year. He explains how to take things a step further by connecting it with Buffer and IFTTT (If This Then That). Ian goes on to explain that you can even create an RSS feed from that search, the put the feed into Feedly.
To make sure his search is timely, he uses the time settings and tends to look at articles that are four to eight hours old.
He says they offer a free plan and a relatively inexpensive paid plan that starts at $12 per month. For instance, Ian can look at all of the people Social Media Examiner follows, and then filter that list to see only people in a particular location, who have a certain number of followers, and have had an account for more than six months. Ian shares that one feature he uses often is the Never Unfollow List, so he never mistakenly unfollows an important account. You can also see what type of tweet has been the most popular – whether it’s text, link, image, video, or even lead generation cards, and which Twitter followers are most engaged with your tweets. This will show you where your audience lives, from country to region and city, as well as some economic indicators.
Initial qualification: A blog must have a strong social media focus, must have been nominated multiple times by multiple individuals and must be regularly updated. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (53 pages, 80+ charts)! Plus, hear from marketers at dozens of top brands, including Google, Walmart, BMW, IBM, Campbell Soup Company, HP, OtterBox, BMC Software, the San Diego Chargers, Adobe, Tyson Foods, Cisco, HSN, Citrix, Experian, Hyatt Hotels, SAP, Air New Zealand, Priceline, Cox Business, the San Diego Zoo, Humana, Atmel, Constant Contact, Dell, Avery Dennison and more. The experts at this event will empower you to focus on what really works (and prove it to others). Social Media Marketing World is the planet’s largest gathering of social media thought leaders. Plus, join in memorable events including our opening-night party on an aircraft carrier (the USS Midway). By attending, you'll make connections with 100+ of the world's top social media pros (plus 3500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing. Plus, they allow you to connect better with your community by engaging with local social media influencers and leveraging local hashtags. While the tool searches by location first, you also have the ability to filter your search by keywords, date, time, users and more, across various social media channels including Facebook, Instagram, Twitter, Flickr and YouTube. Discover which topics, trends and brands particularly interest your target audience, and then create marketing campaigns based around these areas. Plus, you have the ability to capture the conversations most relevant to your brand, which allows you to see what users are saying about you and your products. Retail businesses, restaurants and hospitality industries including Original Joe’s, Sunburst Hospitality, American Golf and Albertsons have been using Venuelabs to understand and grow their local customer communities. Use it to increase social engagement by automatically sharing your Instagram images with your blog readers.
You get new content delivered to your social media sites quickly, which in turn sends more traffic back to your blog.
Ian likes it because Friends+Me takes only the title of your Google+ post (it knows you have only 140 characters per tweet), the article link, and the article’s image, and shares it to Twitter.
He explains that if you have 50k followers and you’re following 30k, then you could likely get away with following 200 to 300 accounts per day (a number he believes is a bit excessive). Her expertise in social media comes from years of serving destination organizations and businesses in the travel and tourism industry. In addition, we’ll provide audio MP3 files so you can listen to the sessions while you are on the go!
If you have 300 followers, then you want to keep the number of people you’re following each day down.

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