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With limited time and resources, it’s best to not forge ahead and be a social media guinea pig, trying out every site that comes along. There are some tried and true places to set up your business presence when you’re getting started in the social media space. Bet you could have guessed this one, it’s the biggest, and therefore has the highest likelihood that your customers will be there in some capacity.
More than just a space to share what you had for lunch, Twitter, has involved into and information sharing powerhouse.
Launched in 2003, and initially thought of as simply an online resume, Linkedin, has evolved into the world’s largest professional network. Categories: Small Business Social Media Tags: social media for small business, using social mediaWas this post helpful? Join the other small business owners who are growing their business with online marketing advice they can actually use!
Fact is, there are many B2B companies using social media to great effect today- not only for relationship building, but to drive bottom-line sales. We are emerging from an age of marketing where we talked about the product and our own brand (product centric) to where businesses solve problems and add value to the customer (customer centric). A powerful use of social media for B2B marketers is to influence the customers of your customers, thus generating grassroots (bottom-up) demand. An example is when we transformed a client’s conversations about their products (in this case orange beverages) into popular conversations around the customers health and wellness (customer centric).
This bottom-up approach raised awareness of the product, generating more consumer generated retail store purchases, and thus more demand and sales from their direct retail customers. A well-known case study of how this works in practice is how American Express used social media to create connections with their small and medium sized business (SMB) owners. Over the years, this community has gained a large following and increased loyalty among SMB owners to American Express. For your company, if your budget is much smaller than say an American Express, inexpensive and easy-to-implement technologies exist to help facilitate just such an initiative. Combined with the right customer-centric idea and a smart tactical use of awareness-driving paid media, this type of initiative could help you reap similar dividends.
With 955 million active members (at the time this is written), a large advantage Facebook offers is their highly precise, long-tail targeting capabilities.
Certainly these strategies are not the only means to success within social for B2B companies, but they are ideas that have been proven to work. A recommended first step would be to identify and gain support from key stakeholders in your organization. Is YouTube a social media channel that you use to educate and communicate with your customers and prospective clients? My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. Facebook pages for consumer brands are sexy, they have millions of followers and  they attract all the attention. Column Five Media and Flowtown have created a social media cheat sheet to help small companies with no idea of how the various sites work.
It looks at the pros and cons of each site, as well as the basics of how to use them and what terms such as hashtag and poke mean.
The Future of Social Media: 60 Experts Share Their 2014 Predictions You are using an outdated browser.
8 out of 10 small-medium sized businesses (SMBs) use social media to drive growth – is yours one of the 2 out of the 10 who don’t?
67% of Twitter users are far more likely to buy from the brands they follow on Twitter – Are you using Twitter to its full capacity? We also have several live workshops and our social media boot camp in Phoenix as well as an online training option. As someone new to the world of social media, Giselle really helped me get started in the right direction.
Giselle is very knowledgeable in the field of social media and I would definitely recommend her.
Giselle is a dynamic, passionate, and extremely knowledgeable social media guru who keeps her finger on the pulse of the rapid evolution of social media.
Giselle has helped my company, Scuba Professionals of Arizona, in optimizing our social media, content marketing and to build a WP based website. You offer the best class – I say not only because of your knowledge, but your delivery style, your voice, are all perfect for people eager to learn.  I am so happy that I attend it!
Learn Social Media Marketing Online!If you can't make the live classes, we are an affiliate of BootCamp Digital. Join our Newsletter List!Click here to subscribe to our newsletter & be informed of our classes being added to the line-up at the AZ Social Media Wiz Training Center in North Phoenix! Social Media Marketing Basics for Small Business Owners You are using an outdated browser.

Facebook is a more complicated platform than Twitter, but this allows for more connectivity with your audience.
The single most important factor in using a social media site for your business is figuring out which one(s) your customers are on. One of the newest, and largest networks, anything this large with Google attached to it, can’t be ignored due to the search ramifications that this network is likely to have going forward. Each member is encouraged to complete an in depth profile, containing work history, skills and allows for detailed recommendations by other users.
Things for sale. Initially dismissed as a social network for females filled with frivolous things like skirts, jewelry and lampshades, there is a lot of feet in mouths as Pinterest proves to drive sales*, high value sales to products that are featured on the site. You can also find her sharing small business marketing tips on Google+, Facebook or Twitter.
Among the most common is from people who feel that social, while interesting, is best suited for B2C brands.
AMEX didn’t talk about the advantages of their product (which is a topic that would likely gain little traction) but rather they created a branded community called AMEX Open around a theme that small business owners are extremely passionate about- making money & growing their small business.
It works, because it adds value to small business owners about a topic they’re interested in.
Consider that your target audience outside of work are just people- and that their usage of social media typically mirrors the population at large, and then it becomes clear that social can be used as a cost-efficient digital outreach channel to reach your audience on their terms. In fact, you could target only qualified prospects based on their company or a single keyword.
Each of these strategies can be used by themselves, or in combination as part of a more holistic digital marketing solution. Armed with the right examples and business case for such an initiative, you can set the proper stage for a results-driving social media solution. If you're in the Boot Camp, select the Session you want - you can select more than one session if you also want LinkedIn & Twitter or one of the others. Select Payment Method then click on Attendee Information and fill in the registrant(s) information. She offers up-to-date knowledge of all social media vehicles available for your marketing strategies. My first contact with Giselle was attending her Social Media Marketing seminar at a SCORE small business summit, then continuing with a one-on-one coaching session, then a webinar, and then attending her five week Social Media Marketing Boot Camp. Where Twitter lacks the ability to build a collection of content, Facebook pages can be customized. A recent study by Edison Research showed that 46% of Facebook users felt the platform influenced their purchase behaviour. Brands and small business can harness this network to head off customer issues and complaints in real time and reach out to possible customers to promote brand awareness. Initially at launch in July 2011, Google+ didn’t allow business pages but there was a concentrated effort to ensure the format and tools were right for business before launching. If your small business sells a product or makes something visual, this social network can be a great place to start. Using a highly targeted Facebook paid media campaign, you can communicate with your audience on a one-to-one, highly personalized basis, which combined with the right message, can lead to high conversion rates, increased awareness, leads, and sales. Through social media, it has become very easy for companies to keep track of its potential audience and then make their presence known to us. She has also provided consulting services to SCORE clients and has taught a sold-out series of social media seminars – drawing rave reviews for her content and style.
My wife also attended a WordPress class she co-taught with one of her knowledgeable associates. Facebook engages visitors not only with text and link referrals but also media such as photos, videos, polls and events.
The uses for Twitter are endless if you open your mind to the possibility of listening to the desires, frustrations and concerns of your market, unfiltered in real time. The great thing is that she didn’t just do everything for me, she taught me how to do it. Business owners can use Facebook to develop more meaningful relationships with both clients and colleagues.Google+ is the newest key player in the social media realm.
I would highly recommend her services to anyone looking to learn more about social media marketing.
Although it hasn’t yet developed the reach of Twitter or Facebook, its role is becoming increasingly important to online marketing. One key benefit of Google+ is the ability to improve a company’s SEO and search rankings. Even entrepreneurs with limited budgets can get in on the action by using social media to build a community around their brands.
But how do small business owners do so when they have a limited knowledge of social media platforms? Unfortunately, developing a social media marketing campaign can be intimidating for those without previous experience. So how do you get started?The first step is to create profiles and take time getting familiar with their unique interfaces.

Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. Recommend your social media profiles to clients and colleagues as a way to interact with your enterprise on a more personal level. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space. Sharing information that’s relevant to your industry can attract people who will value your brand for doing more than just promoting itself.
Plus, these quick interactions don’t take take much time or effort but can still produce both short and long-term results.
Social media is a great way for both you and your clients to announce sales, advertise deals, spread news and gather feedback. At the same time, small businesses will need to be quicker to experiment and embrace new platforms to make an impact2. With just a few clicks your audience can spread the word about your brand to their entire network. There is still little evidence to suggest that social media contributes to revenue and profit and I think 2014 will be about fine tuning social media so you can measure the impact on the bottom line.3. It’s easy to see that an active social media presence makes your brand much more accessible to everybody. Also, customer service will continue to expand across social media, with customer service requests being made more and more via company Facebook pages, for example, than corporate email accounts or contact forms on websites.5.
Small businesses will be less inclined to seek out bigger advertising companies and opt to work with smaller content marketing agencies that can better understand and interpret their brand in a more personal way. The commerce of tomorrow is going to be laden with the personal touch, now more than ever, as automated responses & call centers slowly start to dwindle away. Social media will be the key to getting the greatest ROI in the long-term, and those companies who have already started in 2013 will start seeing the fruits of their labors in 2014.7. But asking to be added on Snapchat is a strategy that has yet to be embraced in TV commercial format. In 2014, we predict that Facebook will be used more as a resource for information; its utility will increase for brands and decrease for individuals. Marketers need to truly engage with customers and prospective buyers to cut through the massive clutter in inboxes and newsfeeds.10. Social media will always remain a channel for relationship management, driving awareness and engagement but programs that drive to purchase or absorb customer service costs will prevail.Channel diversity will continue to grow.
Platforms such as Instagram, Snapchat and Vine only became more popular over the past year.
Another area would be the explosion of video based social media channels like Vine and others – we have seen the explosion of Instagram and Pinterest from selfie pictures and we will be seeing the same explosion with short burst videos. Another challenge would be how to embed the marketing message within the short burst videos that we hope to see in 2014.13. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Many organizations whether large or small have begun to use social media to better market their brand and engage with their customers. Now that organizations have access to this wealth of data they will realize that social media marketing is not just about monitoring and managing your social media channels but also about analyzing all of this data and converting it to actionable insight to drive their business forward.15. It’s going to give businesses more options to create short, high-impact, ads while giving social sites more revenue. There will be an increased importance on taking a faceted approach to social media marketing as a whole by connecting all of these channels to have a consistent message. Leveraging multiple platforms in the correct way will allow for a significant boost in brand awareness, share of voice and even more touch points with your potential brand advocates.17.
Serio, Social Media Marketing Growth Strategist2014 will see companies having employees trained in providing social networking content. This will include formal training in content creation, development and engagement; posting, commenting, blogging, for example.
Any business that still thinks it can ignore online feedback will have to think again in 2014. As more people share personal information online (72% of online adults now use social networking sites, according to Pew Research) business are looking for new ways to target motivated consumers.
In 2013, more than half of all merger & acquisitions specialist surveyed said that they used an online deal network to support deal sourcing. Using social media and online networks accelerates the dealmaking process and helps sellers and buyers come together – in many cases, these sellers and buyers would never have known about each other if not for social media.

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