Social media for small business owners group,vivavideo free video editor aptoide,marketing design software 2014 - Good Point

09.02.2014
Every web design, pr and advertising agency today will tell you that you must have the Facebook, LinkedIn and Twitter (now also Google Buzz) accounts to expand your brand online.
Each type of business’ utilization of social media networking is different, especially the integration of social networking and search engine optimization is existing marketing and advertising plans. The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S.
The data comes straight from the university’s third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners.
The study concludes that one nearly one in five small business owners are integrating social media into their business processes — Facebook and LinkedIn were the most popular sites. As the graphic below details, the small business owners who are using social media are primarily engaging in social media through company pages (75%) and status updates (69%) on Facebook or LinkedIn.
Another interesting notion is that small business owners now believe social media can help them on the lead generation front, and that is the primary motivating factor for engaging in these new customer service channels.
Clearly social media has become a valuable tool for small businesses, but we’re especially curious to see how Twitter adoption rates fluctuate over the time. DIF Design located in Springfield, MA offers a broad spectrum of affordable graphic and website Design services, as well as one-on-one marketing consulting. We have all come to the same conclusion by now, that Social Media is not going anywhere, and its various platforms have become useful to our businesses and brands by optimizing their presence, connecting further with customers and building online communities that can generate possible leads.
Whether you are a startup or small business, it can be easy to not know how or where to begin when it comes to Social Media. Don’t worry, luckily you can rest assure that Social Media levels the playing field by basing more on how you strategize your Social Media tactics more so than who you are. Therefore your goal is to create an action plan that will suit the style of your company’s overall Marketing agenda. Being genuine, customer service oriented and social are key factors you need to put into effect out of the gate and for the long haul.
In the following video, How to Leverage Social Media for Your Small Business created by CreditScore and Good Money can help you figure out how you too can take the steps that are necessary to start your small business on Social Media platforms.
Creator and head editor of Socialeyezer She enjoys finding the latest in social media, tech and geek culture. The majority of the study’s participants were either small business owners or marketers working for small businesses.
Get ideas from their experiences and future plans to help you shape your social marketing strategy when you download the report. Nearly all survey participants use social media and view it as important for their business or company. Ninety-three percent of survey respondents indicated using Facebook for social media marketing. Twitter is gaining on Facebook, however, and with its new advertising opportunities, will be an interesting property to watch over the next year or so. Those in the B2B space give LinkedIn the majority of their attention, but use Facebook and Twitter too, at respectable rates. Thirty-five percent of marketers have no idea whether their Facebook efforts are effective. Facebook’s domination of social media marketing despite the fact that most marketers are uncertain of its impact should concern small businesses. On the other hand, 44% of survey respondents have been using social media for two years or less. The Social Media Marketing Industry Report also found that, again, despite the cloudiness surrounding Facebook’s effectiveness, 62% plan to increase activities on it.
Sixty-eight percent of survey participants indicated they want to learn more about using Facebook for marketing. Because of the crush of responsibilities they have, small business owners worry about the time it takes to keep an audience engaged on social channels.


Thirty-three percent of study respondents report that they devote 1 to 5 hours weekly to social media marketing; however, a robust 25% spend 6 to 10 hours each week.
One in three respondents spend 5 hours or less on social media, but 63% spend more than that.
As shown in the chart below, solopreneurs and businesses with 2 to 10 people fall mostly in the 1 to 5 or 6 to 10 hours per week category. Most small businesses spend 6 hours per week or more on social media activities, but a significant amount also spend 11 to 20 hours per week. Whether through social channel engagement, referral source data from Google Analytics or customers sharing in person or by phone how they found the business on social media, business owners and marketers believe social media gets them in front of more and wider audiences. Today, a larger number of people are using social media to interact with the world around them.
Nabler Web Solutions – This company gives you the wonderful opportunity to work with professionals that have years of experience in IT and web analytics.
Act-On Insight – Act-On Software is already a very fast-growing company for marketing automation.
These are just three different flavors of what is out there as far as social networking metrics is concerned.
Miguel Leiva-Gomez is the owner of The Tech Guy, a blog that presents futuristic and current news about technology with a light touch of humor, catering to the average consumer and prospective investor. As a prospective business owner, you’ve got to be happy with what you choose, so tread carefully. Adoption rate calculations are compared against a baseline report conducted in December 2008.
In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.
What’s especially intriguing is that a much smaller percentage of respondents — just 16% — are using Twitter as a customer service channel. So while half of surveyed respondents found the time it takes to use social media sites more daunting than expected, 61% are still putting in the hours and making active efforts to identify new customers. While we expect more small businesses to use Twitter as a customer service channel in the year ahead, as it stands, Facebook and LinkedIn have become the predominant platforms for small business owners. With a staff of trained website and graphic design professionals, DIF Design provides exceptional quality and unique creative approach to every project. It can almost feel like you are a small fish in a big sea and possibly feel discouraged by the bigger brand names that have the leverage of a known name or product.
Customers spend less time figuring out what they want to buy and more time on finding reasons to buy from businesses that sell what they are looking to purchase. You need to remain true to your brand online as you would offline and keep your look, feel and personality in sync prior to taking on an online presence.
Appointing a Social Media representative is imperative to ensuring that your efforts have a voice to respond to comments and actions made within your social communities.
Erin has a keen understanding of the power of Social Media for business and fervently stays up-to-date.
It’s much the same story for Instagram and Pinterest, both of which doubled their traffic from 2014 to 2015.
Specifically, 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed.
B2B respondents for this survey report that LinkedIn is their number-one choice for social networking. This makes sense because B2B businesses are looking for the marketing people, facilities managers, buyers and others who rely on LinkedIn for industry connections and news.
Without the benefit of a marketing team creating a strategy complete with goals and measurement, small businesses have a harder time evaluating marketing efforts. You’ll see below, too, that 53% plan to increase their ad spend on Facebook this year.


Although Facebook has existed since 2006, many small businesses are still figuring out how to use all of its features to grow their customer base, engagement and more. Tools like Hootsuite and Post Planner cut down on time spent, but social media marketing still requires significant time. We already see tons of advertisements and brands while we walk the streets, but we don’t see them interacting with us in any way.
Visible Intelligence allows you to have an intelligent dashboard built with expertise that shows you every single little detail about your social presence.
As a prospective business owner, you’ve got to be happy with what you choose, so tread carefully. Miguel has been working with computers and gadgets for more than a decade, working together with people to help them solve their problems and breaking down complex concepts into simple bite-sized pieces that the average Joe can chew.
Each choice presents significant advantages that will boost your business’ presence online in ways you didn’t think of yet. Once you do, you need to not only decide on where you want to be present but how you are going to consistently present your brand. In the coming year, 62% of respondents plan to increase their use of Facebook for marketing purposes. They may have simply embraced the notion pushed by marketing agencies and media that Facebook is THE place to be, an inexpensive way to market to a targeted audience. These figures give small business owners and marketers a clear idea of the time competitors are investing.
The advantage of social media is that you can gain visibility as a brand to your most loyal customers and interact with them.
While this happens, you can also comment and show support for your customers, establishing an arena in which you can inject confidence and trust into the terabytes of data that flow through the Internet.
You get full reports on your performance as well as advice on how to get more out of your social presence, so that’s a really huge plus.
It displays things like topic buzz that your niche generates, user engagement, and conversations about your niche or social page. With clients in Massachusetts, Connecticut, Rhode Island and New York, you will always be satisfied with superior results and great customer care. As a relatively new marketing platform with plenty of buzz, Facebook’s hype could be clouding its true potential for small business. Chances are that if you’re a small business, you have to work like a hamster hyped up on caffeine to answer the first two questions.
Larger companies and brands have experts analyze their social media presences all the time. They analyze keywords within your niche and tell you where you’re falling behind so that you can ramp up on your efforts in those areas. You get the social dashboard without all the extra gizmos that Act-On wants you to purchase. Contact us today for a FREE consultation about any of your website design, graphic design or marketing needs. But what if you had a way of getting these answers without having to burn the midnight oil? To benefit from this feature, you will have to use their entire suite of marketing automation tools. Keep in mind, though, that Act-On’s offer is much more comprehensive and covers other things besides your social networking efforts.



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