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Businesses specially start-ups and small enterprises can take full advantage on branding their product or service through the effective use of social media. The same way that we use social media for our personal purposes like communicating, sharing photos, getting recommendations from friends, and getting in touch with loved ones, so do our social media for business should convey true interaction with your target audience to promote your business. People no longer buy sales pitches and will most likely buy products recommended by their peers and family.

Generate readers and followers to your site by providing useful information for free to help you be perceived as a credible source. Quality content plus consistent daily posts and updates are important to keep your readers interested and eventually become converts to become followers and customers.
Answer inquiries, features and comments on blogs, create polls, and join forums related to your niche and share relevant information to enhance your business’ credibility to readers and customers.

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