Social media marketing strategy presentation zen,online video creation software list,free mac games on steam 2013 - PDF 2016

Many companies approach social media marketing without a clear plan of action and wonder why they haven't made any gains. Like any marketing campaign, planning is essential and social media marketing is no exception.
There are a variety of desirable outcomes for social media, but it is important to establish a main objective for your company as well as a few secondary goals. Not only does your audience drive your content, but it also will help you determine which social media platforms should be included in your social media strategy. Content creation should be based on your objectives, your audience and what platform you are using.
To truly gage the success of your strategy, you must analyze your content to see what is working.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The Law Offices of Regan Associates, Chartered provides Group Legal Care to more than 20,000 families throughout the East Coast. The founders of Regan Associates, Chartered implemented eight of the first nine group legal plans in the United States. Through its Legal Plans, Regan Associates, Chartered represents a diverse and interesting clientele, including professionals, hospitality workers, police officers, truck drivers, laborers and service employees.
As the social media landscape evolves at lightning speed, keeping up with trends and exploiting them is time consuming.
Read on and discover six brands that have their social media marketing strategy down pat and why their approach works.
Explore Oreo’s social media and you discover more than the iconic cookie with a delectable cream center. Through its Wonderfilled campaign, Oreo uses 30 second video clips to show what happens when a variety of people get their hands on an Oreo. In addition to these targeted short video clips, Oreo also offers “Snack Hacks.” Snack Hacks are a collection of YouTube videos that are about 10 seconds long and provide the viewer with cool and unexpected ways to enjoy an Oreo. Takeaway: With apps like Vine and Viddy, making a short video to showcase your product or service is easier than ever and won’t break your marketing budget.
Red Bull sold 5.2 billion cans of energy drink in 2012, making it the most popular energy drink on the planet.
It’s “photo of the week” gets viewers talking, Tweeting, sharing and engaging with the brand. Head to Red Bull’s Facebook page and you’ll learn about its crowd pleasing upcoming events or play one of its addictive games. Drop in on RedBullTV and experience all of life’s adventures right from your otherwise boring cubical.
They also go to extremes with its social media, and extreme is what the brand is all about.
Takeaway: Just like Red Bull, your social media must be relevant to your target audience to be effective. Through social media, it’s spreading the word out about its changes and helping consumers identify with the brand in a new way.
ADT’s Pinterest page offers everything from crime statistics, to moving tips, spring cleaning tips and an especially entertaining look at how sometimes a guard dog just doesn’t cut it. Its Facebook page offers users the chance to tell their story about how ADT has helped them. Takeaway: If you’re moving your brand in a new direction or expanding a facet of the brand, social media can be an effective way to get people thinking about it in a new light. One way it does so is through its Facebook page, where fans are treated to teasing headlines and an array of short interviews with some of TV most buzzed about stars. Takeaway: Use tactics like polls, fill in the blank, and open ended questions to learn more about your consumer, and keep them coming back to your social media by giving them consistently fresh content. Through Google+, Facebook, Twitter and YouTube, the brand offers travelers and hosts tips, asks fun questions that beg you to chime in, and keeps you current on Airbnb events. But what’s particularly impressive about Airbnb’s social media strategy is how each outlet strongly encourages users to share their Airbnb Stories, and in doing so has created an authentic community that generates a sense of camaraderie. TurboTax offers users a variety of ways to engage, including through Facebook, Twitter, Pinterest, and YouTube. Takeaway: When (not if) the time comes that your company receives a less than complimentary social shout-out, don’t ignore it.

In addition to gauging consumer demand, big brands’ social media outreach also helps put out fires before they start.
I particularly liked the approach taken by Turbo tax ,even though they are bound to receive negative publicity.They still reply to those type of post because it does definitely helps to show that someone cares. Learning about marketing approach used by media giants was really helpful.And I do think we can replicate some of the ideas but definitely not all the tactics.
Social media for businesses is proving effective for acquiring new leads, converting them to customers and retaining them by creating mutual relationships.
For B2Bs, social media should be part of a long-term marketing strategy that seeks to connect with other businesses and demonstrate how it can create value for their operations so they can meet the needs of their target customers. Not all platforms work for B2Bs simply because their target markets will not use all platforms to acquire new products or services. Knowing who the decision makers are in your target markets is important to reach them effectively. Social media is a broad field and there are many other factors that will help your business achieve its aims.
If the experience of Roberts & Durkee has inspired you to move forward with social media, Top Rank Blog has a comprehensive checklist that will guide you through the process. Once again, it's time for a round-up post, updating information that I covered in earlier posts.1. Ross Ipsa Loquitur: Thoughts on law practice management and technology issues, product reviews, etc.
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By establishing who you are trying to reach, you have a better idea of what type of content they might find valuable. The best way to do this through page insights such as views, likes, comments or social shares.
These families are employed by firms large and small, including many Fortune 500 companies, as well as numerous cities, towns and municipalities. Today’s consumer no longer just hopes, but expects their favorite brands to continue to offer them new and innovative ways to engage socially. Plus, get helpful takeaways and tips that will kick your social media campaign into the 21st Century. You’ll be treated to a wealth of catchy videos that will engage you with the brand in unexpected ways.
From American hip hop recording artist Chiddy Bang to country music artist Kacey Musgraves, and even an ordinary little girl singing about the joys of sharing Oreos with her dad, Each video targets a different audience and has a specific theme, but they are all equally captivating and perfect for the viewer to share on their social media outlet of choice. The videos are very simple, short, and effective at letting the viewer know there’s a lot more you can do with an Oreo than dunk it in a glass of cold milk. There’s no doubt its social media had something to do with it, as Red Bull uses content marketing and social media to create a lifestyle that its target is thirsty for. Red Bull’s website is smothered with thrill-seeking athletes, rappers and race car drivers who tout the brand. RedBullTV lets you watch your adrenaline heroes shred the slopes, surf a radical wave or tear up a BMX circuit. Red Bull does an amazing job of getting consumers pumped up about its product, and fueling their belief that if they drink Red Bull, they’re part of something bigger. The first step to creating a relevant social media campaign is to understand your audience persona. Today, ADT products can help you manage your home’s HVAC system from around the world, text you when your kids get home from school, and even give you the power to unlock the front door for the housekeeper, right from your smartphone.
As a bonus it’s adding a touch of humor and a dash of entertainment to a product that’s inherently a bit boring. ADT Home Turf Play gives the viewer a peek inside the homes of professional athletes that show off how they use ADT Pulse.
For example, a recent post asked “Thus far, clips from #thetonightshowwithjimmyfallon have ____ many views. That’s amazing considering the accommodation marketplace has served more than 11 million guests. Even TurboTax is taking advantage of social media, and its approach proves that how you treat unhappy customers says a lot about your approach to customer satisfaction. As you might imagine, because the company deals with the most dreaded of things (taxes), a handful of disgruntled customers use the company’s social media to vent their dissatisfaction.

In doing so, its credibility skyrockets, because the fact is, we’re all going to be disappointed now and then. Some are long-term and some are just beginning, but they are what make us connect as human beings. I especially enjoy how the different brands take different approaches on the different social networks. For example I run a business that it is all about that and pays amazing just by doing marketing.
The negative comments part is really important – social media posts are very transient, but unforunately -ve post tend to stick, so its important to channel and deal with this. It’s also proving effective for Business-to-Business (B2B) companies that offer products and services to other businesses. Setting social media goals should be one of the first things to do because it helps to focus your marketing efforts and benchmark your progress. A social network to consider is LinkedIn which styles itself as a professional social media site and many B2Bs use it to engage with new prospects and recruit qualified professionals to fill their positions. Prospective clients can then follow your organisation and receive updates on new material that you share. Paid ads are relatively new and they are available on LinkedIn and Twitter and they allow you to tailor your messages and promote your products or services in a way that you can’t with normal posts and tweets. Many business purchases involve a Decision Making Unit (DMU) that includes people like gatekeepers, influencers, deciders, users, and purchasers and it’s important that you know who you are connecting with so you can tailor your sales message. You should also consider the tools that will help you manage your accounts and some important ones include Hootsuite and Buffer, which are available for a small monthly fee. Type in "law firm web consultant" or "law firm SEO consultant" or "law web marketing consultant" into Google. Regan, the firm’s chief executive officer, has more than 25 years experience as a Group Legal Plan Administrator and more than 30 years as a trial lawyer.
Sure they enjoy big budgets and professional marketing teams, but businesses of all sizes can replicate their tactics on a smaller scale. Understand who you are creating your Pinterest board for, who you are Tweeting to, who are your Facebook fans? ADT has put a great effort into developing technology that not only enhances what it’s known for best (home security) but also in offering consumers new lifestyle products and services like ADT Pulse. ADT proves that no matter what your industry is, social media offers the opportunity to generate amazing social buzz. Whether you’re looking for a loft in London, a farmhouse in Tuscany or a high-rise apartment in the Big Apple, Airbnb can help you discover it. You may have goals to highlight new product launches or to promote offers that will help to acquire new product trials, so whatever they are, you should ensure that they are specific and relevant and help to achieve the mission of your business.
This helps to highlight your expertise and demonstrate how your business can offer its services to the benefit of these prospects. Many ‘influencers’ are technical people and you will have to show them how your products are better than rivals’ and you should connect with these people on social sites like LinkedIn to gain their trust so they can act influence the other members of the DMU. To start planning your campaigns, download my free social media marketing strategy template. Basecamp is an online project management tool that allows your team to collaborate together. Spend the time necessary to understand your buyer personas and you’ll be well on your way to achieving social media success.
And if you’re looking to make good use of your extra space and earn cash while doing so, listing your pad is a cinch. Regan has been at the forefront of the legal services movement to provide affordable lawyers for millions of American families. He has lectured, lobbied and published in this area for years, spearheading the notion that having competent, affordable lawyers is critical for the average American family.

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