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On Twitter, you need to begin by creating a Twitter handler and then start to follow others in the same industry. On Facebook, you need to create a personal account first, and then a fan page for your business, where you can insert news, photos, videos and other pieces of content related to your business.
On YouTube, you only need to create an account, upload your videos, and popularize them through other social media platforms. On Google+, you will benefit of a step-by-step guide on how to setup your own page and your account.
September 26, 2011 By admin Leave a Comment We just came across this great infographic on how small businesses use social media. Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message. The following 26 stats should impress upon you the importance of developing a social media strategy for your business.
Social media users are more active offline and have greater influence than their peers (Nielsen).
Notice that Twitter users are nearly as likely to login once per week as they are three to four times per week. After visiting a social network, 45% of users will visit another social site, a multimedia site like YouTube or use a search engine. Because many customers show a tendency to stay on social media sites,find ways to keep them engaged.
So what are business leaders doing in light of the obvious shift toward social media in online behavior?

Zoomerang interviewed 1,180 small- to mid-sized business (SMB) decision-makers and 500 consumers in September to release this study in an attempt to answer that question.
81% of small business leaders use social media to get in front of customers and find new customers. This graphic highlights how important it is to integrate social media with your website, email and direct mail efforts. Be sure to integrate your social media efforts with your website and mail efforts (online and offline). Don’t use the excuses of having a limited budget or a small fan base to prevent you from broadening and deepening your social efforts. However, without knowing the strengths and weaknesses of each platform, as well as the specific language, it can be very difficult to make use of social media opportunities. Its main advantage is that it allows small businesses to offer prompt response to clients and customers.
For small businesses, this sounds like the Garden of Eden, but traffic is often limited to YouTube, and redirecting people to your own website is not an easy task. As a small business, you may find it a great venue for keeping in touch with partners and customers. It can be useful to small businesses, especially those that are geared towards this type of audience. Small businesses can use Digg to send their message across, but user interaction is quite limited. Create Follow Friday lists that attract other Twitter users, and spread the news about your Twitter account on other platforms.

After that, you need to start posting, and remember that adding pictures can take you a long way. You can encourage people to ‘digg’ your posts, by posting links to them on other social media websites. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates.
The jury is still out on Google+, as data hasn’t been accumulated to show the effect of the public release. Clearly, small businesses are increasingly leaning on social media to grow their businesses.
However, too many posts can be considered spam, which can lead people to ‘un-follow’ you quite hastily. However, it is not SEO-friendly, which makes reaching out for new customers more of a multi-approach process.
After that, you can install the Google+ badge on your website, and direct people from there to your Google+ profile. The best way of interacting with others is by commenting, sharing and following their posts. The opportunities toconnect directly with your customers are unprecedented, but so is the competition.

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