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It is always difficult when we have something that can be used for both personal and professional gain. Your personal social networks are constructed of people who either know you, acquaintances or people who share something in common with you. Therefore we share our lives through family photos, images of pets, our outings and update about how we feel, think or if we are in need of answers. On your personal social media accounts it is acceptable to be random; a place to share cat photos, random Internet memes, articles that vary and expand on your personal interests.
Though aiming to connect with like-minded people when using social media for business applies, the buck stops there when comparing with what you do with your personal accounts.
Since your goal is to connect with like-minded people you need to think of how your particular Industry cannot only find like-minded people to follow, like, or circle, but to have them find you easily as well. Within those two main topics many sub-topics can arise that are still related to what you do and where you are located. Thus, connecting locally is ideal as well as connecting with people who share the interest of your Industry.
This then allows people to find you since the topics you are sharing places your business in any and many algorithms (search or social) as being an authority.
Business social media needs to differ from personal social media in order for your business to strive to thrive within the social media world. Creator and head editor of Socialeyezer She enjoys finding the latest in social media, tech and geek culture. In past years I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook.
How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content.
Other ways to segment your audience include using hashtags, circles, lists, filters, groups, search, and different RSS feeds for your blog.
The 70-30 rule strategy says to maintain 70% fun, useful content and 30% promotional, action-oriented posts.
Not everyone truly enjoys the nitty gritty, but research is a MUST if you want your social media marketing to have any meaning for your company.
Creating your editorial calendar around holidays and special events is a sound strategy, but you also want a little bit of flexibility to capitalize on hot topics that everyone is buzzing about on social media. It really is a full-time job to keep a pulse on the ever-changing landscape of SEO, social media, and content marketing — which is why, we figure, many business owners end up contacting Mod Girl Marketing to borrow our expertise! Founder & President of Mod Girl Marketing, a digital marketing firm that utilizes inbound strategies to help modern companies grow and thrive!
Modern marketers understand full well that they need a successful content marketing strategy for online lead generation.
Always keep in mind to express an authentic brand; after all, you want your business to succeed on the long term, so make sure your virtual brand offers the exact type of services or products you offer in the real world.
You need to respond to your connections, to talk with them constantly because this is what social media is all about, not only advertising.
Try to keep you message or your status simple and relevant, so everyone who visits the platform for the first time can understand easily what it is about. These are some of the best pieces of advice you can follow to improve your social media skills, but as we know people also make mistakes. Hubspot has found that 92 percent of marketers hold that social media marketing plays a pivotal role for their business. The number of marketers taking part in social media is astonishing as well – as many as 97 percent of them are engaging in that activity.
There are several ways in which you can simplify your social media efforts in order to maximise the time you spend posting content.
After choosing networks you will be active on, it is time to come up with a social media strategy.
Another simple step you can take is getting your perfect prospects away from social media and onto your website in order to induce sales. Besides treating your followers with gifts, you also have to determine what kind of language you will use. About the Author: Scott Whitehead is a Business Improvement Specialist with Pro-actions, serving Braintree and the surrounding areas.
When you are looking for ways to improve your online marketing, it is important that you have an active role and that you are looking for ways to attract new clients. Your people are your greatest assets, therefore ensuring the wellbeing of those staff, is like ensuring a car is well maintained in order to continue to get performance out of it and prevent it from breaking down.  Wear and tear take their toll.
6 Steps to Effective Social Media Strategy for Small Business Google+ Digital Media GlobeBe Digital Be Online! Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business. Applying the same strategy you have for your personal social media accounts to your business social media accounts is a fail.
This doesn’t mean you have ever met them offline, but we tend to friend, follow or circle people who have a common interest as us. We gain responses and activities due to the proper connections we have made and thus we are networking socially. The first step is easy; the second part has been a task more difficult since businesses are still applying what they would do on their personal accounts. We might want to be friends with people from across the world personally, but for our business that connection is not as valuable as connecting with your neighbor or a person in a neighboring town.
This means that you share high quality images, tips, facts, history and how-to’s about your company, Industry and community. It also builds credibility that you know what you are doing, that you are willing to share knowledge and most importantly, that you care. Just because someone says they know or understand social media does not make them the right candidate for your business social media accounts.
Erin has a keen understanding of the power of Social Media for business and fervently stays up-to-date. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.1. For instance, Geico has different accounts for customers who wish to ask questions, customers who wish to follow racing news, and customers who love the Gecko mascot. They are the culmination of multiple department heads sitting down to hash out a game plan, professional bloggers enlisted to put down just the right words, consistent scheduling to create a predictable posting pattern, and appropriate follow-up to ensure all comments are responded to and all hot topics are re-visited in future posts. While your primary goal should be providing information that is interesting to readers, you still must have an end game in mind. Involve your audience in the conversation by asking for their participation from time to time. There are tons of tools out there to make this work easier, but many people start with what is offered through the social media sites themselves and Google Analytics. There is no shame in finding a trustworthy partner to help craft or implement your social media content and strategy.
Social Networking can generate good revenues for business as nearly 1.5 billion people use Social Media.

We lend valuable expertise for businesses looking to bolster their brand’s presence in-house. This is why any businessman can take advantage of this opportunity and expand their brand with a minimum effort and without taking any risks. You must have a complete profile that offers the clients the type of the details they need.
By maintaining conversations you can really connect with your clients and gain their trust in time.
Anyway, in case they are not interested in what they see, create some other links that lead to others social networks you have; it will help you a lot with (the) your other businesses.
Nowadays there are even certain tools which allow business to centralize the accounts from all their social media platforms. Most off them are made because they are too confident that they have done all they needed to do. They must remember your network and the services it offers, so try to be creative and surprise them with unique things content.
Although these commentaries are unpleasant sometimes, they might point out our mistakes and it can turn into a great way of improvement.
Eighty percent added that social media efforts resulted in increased visits to their website. However, many of them remain clueless in terms of deciding which social media tools to use. This is too time-consuming and can ultimately lead to frustration and feeling of being lost. You have to ask yourself several questions, with the most important being “What is my goal?” Your social media goals should be in line with your business goals and be reachable.
Talk about your products; respond to any questions your followers might have, address social issues and hot news, post videos and any other relevant but interesting content.
Make sure you include your phone number, address, website address and any other way in which your followers can reach you. For a free chat about what Scott can do for you and your business, including Social Media Strategy -contact us today. Home About Blog Contact Us Main Menu Home About Blog Contact Us Sub Menu Digital Media Digital Products Digital Marketing Social Media Web Hosting WordPress Ultimate Guide Reviews How To Blog 6 Steps to Effective Social Media Strategy for Small BusinessLast Modified January 12, 2014 by Anurag Mishra 2 Comments Many small business owners have already convinced the effectiveness of social media in promotional activity. If we didn’t then we would have useless feeds and inevitably the social site would become meaningless. Narrow your use of social media to two, yes only two main topics; Industry related and Local.
Once you’ve identified who your ideal customers are (step #1), you can identify where they are in social media.It’s likely they use more than one social network, but don’t feel like you need to be on ALL of them.
According to recent research, Sixty-three percent of brands have multiple presences on Twitter, In fact, the average large company has 178 social media accounts! Carefully decide upon topics and keywords for each post, but also do not lose sight of the larger picture and what you wish to achieve.
Be sure to see what changes have been made in the world of SEO, Twitter, and Facebook from time to time to be sure your strategy is still current.
Contact me to learn how Mod Girl can help your company increase revenues through strategic digital marketing.
Download my free eBook and check out my blog for the most up-to-date marketing advice.
There are numerous benefits of creating a social media strategy and being persistent in communicating your message.
Then you have to determine what type of audience you want to attract and what do you expect to gain. They are not connected to the accurate growth numbers although they are useful for having an insight into “behind the scenes” of your social media strategy. For instance, if you are a seller of teen clothes, your language will most probably be playful and fun. Include a link to your blog because people are prone to trust websites with interesting content. Unfortunately, most businesses still don’t know how to take advantage of social media in small business. Post updates about your business on your Company page, including links to blog posts, press releases, product launches and releases, events, awards and other news. You want to fit your marketing to the optimal social network:where your customers arehas the ability to help you reach your goalsFor example, if you are a local florist and use Instagram to show beautiful photos of your arrangements, that’s great for increasing your visibility.
We have found that companies can rarely be everything to everyone, and that a broad-brush strategy does not serve a business best. Firms like Mod Girl Marketing specialize in Google Analytics reporting to help large companies see exactly where their marketing and advertising dollars are going. We have some clients who are very hands-on and involved in the direction their content strategy takes, and others who prefer to let us handle all the details. Thanks for sharing very useful tips that we can use to incorporate in our Social media strategy. When time is an issue, we provide full-service consulting, social media management, content creation, SEO, online advertising, Wordpress services and more. For instance, social media will increase your brand recognition because Facebook, Twitter, Google+, Pinterest and other platforms act as the voice of your content and brand, in general. Steering clear of programs like Impression, Return, Engagement or Clicks will save you a lot of time. Let’s try to understand step by step what to do in order to develop an effective social media strategy to promote your small business.Choose a social media platform to promoteNow there is a huge amount of new social media like Instagram, Vine, Pinterest, niche social networks. Using Predictive Analytics 44 Image: GDPR: Do You Know What Data Protection Breaches Could Cost You? Ask your management team and staff to share what is posted on your Company page with their connections.2.
Using Predictive Analytics 52 How Virtual Reality is Transforming Shopping 33 Image: GDPR: Do You Know What Data Protection Breaches Could Cost You? Instead, develop several core areas of buyers you want to address and make unique pitches to each market. Use this message consistently across Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest, blog posts, and websites. There are countless strategies for driving more engagement with your posts, but check out what Kissmetrics and Julia Claire Campbell have to say on this topic. Attend industry events to get ahead of the curve and predict what people will want to know about in the near future. Whether you are just getting started or looking to get more bang for your online marketing buck, Mod Girl Marketing can help you get there fast.
Furthermore, through frequent two-way communication with your followers you will improve brand loyalty.
Yes, these social media have already shown good results for the business, but for small businesses, due to limited resources, it is necessary to focus on the major social networks like Facebook, Twitter and Google Plus.
SlideShare SlideShare has exploded because people find it easier to scan through slide decks (Powerpoint presentations) to get the nugget of information they are looking for, without having to read a blog post or whitepaper or sit through a tedious video.
Google+ (even if your customers don’t use it) helps you rank higher in Google search (when your customers ARE searching for a local florist) and the majority of your customers are using Facebook.

You also want your logo, color scheme, fonts, and graphics to remain consistent across platform for a better branding experience. Getting there first can be an advantage when you’re looking to be seen as a leader in your field that people can trust for the latest information. Contact me directly to discuss how Mod Girl Marketing can transform your business presence online. The easiest way to speak directly with your potential customers is to find out what interests them, which social networks they are using, etc. They may view social media as a business to consumer (B2C) activity or they may think that their target audience isn’t active on social media.Here is why they are wrong. When Will You Communicate?How often do you plan to post to your social networks — multiple times per day, once per day, or a few times a week? This is the easiest and most effective social media strategy to grab your potential customer and take competitive advantage.Publish Effective Content Regularly for better Social Media StrategyIf you post content in different social network, please do not expect that social media will bring immediate result. People have readily adopted social media – they are “there,” numbering in the millions and billions on some. Post slide decks about your company and what you do, as well as helpful content for your target audiences. You can achieve these objectives by crafting thoughtful blog content to share and offering special deals for your social media audience.
Make a content plan, list down interesting topics, do some survey to know the interest of potential customer, experiment with your content.
It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Don’t just put your presentations up on SlideShare as you presented them, but add a narrative as necessary so that viewers can get maximum value.3.
People usually assume Facebook is the first place they should start, when it could be that it’s totally the wrong platform for you.So here’s a step-by-step process for developing the perfect social media strategy using our template . Come to the social media regularly and feed with your content, promptly answer questions and negative statements.What Type of Content Would be Useful for effective social media strategyIf you repost content from popular Social network, even if it will be a very interesting content, this is unlikely to bring you a large number of audience and subscribers.
Content marketing includes writing blog posts and posting article and other links relevant to what your business does that helps your target audiences.Savvy B2B companies are already getting traction on social media. This causes the sympathy of the people, makes your business “humane.”Create truly useful content. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers.
Who’s Your Customer?All your social media marketing efforts will be for nothing if you’re not reaching the right people. There are almost 700 million Twitter users sending 58 million messages a day, so use hashtags (some examples are #marketing #CMO #socialmedia) so that you get found in all the noise.
Hashtags are one way people search through the volume of messages to find Tweets that are relevant and find the people and businesses that are sending them.4.
It is possible and sometimes even necessary to use a direct call to buy your product, but everything should be in proper moderation. This social media strategy are applied to know the taste of the audience and how it react with such promotional activity. So let’s take a look at some brands who do it well:ImagiBrand clearly differentiates themselves directly on their Twitter profile by saying “Every brand has a story.
Imposing your product in certain will lead to negativity.Pamper your subscribersLet’s face it, you are not Coca-Cola and Apple and users come to you with great love, and to get something in return. As of early 2014, there were over 1.3 billion users on Facebook (half of whom are accessing it from mobile devices).
So, if someone searches for your company on Facebook, you should make sure your branded Company Page that you created appears. Here, the social media strategy would be to give them a little joy in the form of special discounts, invitations to presentations and workshops, etc. Then, use your Facebook Company page for a specific purpose: bring out the human side of your company. Motivate them to come to your community again and again.Measuring Marketing Effectiveness of Social MediaWithout measuring the results you do not understand, how Social Media benefit your business. Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook. Here, the social media strategy would be to define objectives before the start of the work and check whether you have achieved them. You’ve already identified the elements of your strategy — now you need to combine those into a simple, elegant action plan for your social media marketing.To do that, download the spreadsheet that accompanies the social media strategy template (you can get both of these in my free Social Media Strategy Class). The more specific your goals, the easier it is to measure them. Social media can be very effective for small businesses. Too many companies keep all their marketing information limited to boring, non-human product and service details. But the apparent ease of promotion and misguided social media strategy often leads to negative results. We can’t see the people behind the products and services, but the people are often why we buy and why we keep coming back! In my experience using Facebook to showcase the people who work for you and who are your customers and vendors increases engagement and helps build relationships with all of them.I put the above recommended social media platforms in the order I recommend B2B marketers implement them. You don’t have to do it all at once, so focus on LinkedIn first, then SlideShare, Twitter and Facebook.
Use the template and spreadsheet as a guide to answer questions to help you identify your primary goals.Download this spreadsheet to build your social media strategyWhich social networks can help you reach your goals? If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months.
Blogging is what I do and I write extensively on my favourite areas like Web Analytics, SEO, WordPress, Social Media to name a few. She drives B2B marketing results for her clients through a combination of online, inbound and traditional marketing, including market research and analysis, strategic marketing planning and outsource marketing management and implementation. I help business to succeed in the social media industry by assisting them as a consultant and strategist. But I have found that when small to medium B2B companies are balking at getting on Twitter, it’s best to relate it to something they know. I compare it to radio broadcasting so that people can grasp that they can broadcast their tweets to those who are listening. Do you have a better way to describe Twitter to companies and people who don’t understand much about social media? I’d welcome any positive comments that might help all of us better represent Twitter and convince social media laggards to adopt the platform!Reply Add a New Comment Click here to cancel reply.

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