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For those that manage a social media account (or ten) there is always the challenge to create relevant content that engages your target audience. This might seem unfair, as GoPro is a camera company, but I dare you to not contain your excitement about their product when you see how they use video to engage their audience on social media.
Converse is a timeless brand that continues to engage new audiences generation after generation. If you’re interested in learning┬ámore, check out the programs offered at Madison Media Institute! Mike Bailey is the Program Chair for the Entertainment and Media Business Program at Madison Media Institute.

The video also talks about how you can actually monetize your social media efforts and easily form relationships and collaborations to build your business. They use video to enhance their visual approach to social media, connecting with a youthful audience through content that is playful, colorful and independent in spirit. Prior to teaching at MMI Mike spent 12 years as an A&R and Marketing representative for EMI Music and 3 years developing his own independent record label. The videos range from low budget camera footage with blown out audio to high quality, high concept art that shows a forward-thinking product and brand. Yes, slick video production and editing skills help (you can get those skills here), but consistently relevant content trumps even the slickest video if it lacks a meaningful connection to the audience.

Find your next pair of shoes via their Instagram (3.5 million followers) or checkout the punk art promotion for the Converse Chuck Taylor All Star II on YouTube. Lets take a look at two companies that are using video engagement on social media to its upmost potential.

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Comments to «Social media videos 2016»

  1. Leda_Atomica writes:
    Women, but being aware of format details.
  2. Keremcem writes:
    Also crop videos, add audio files.