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A split test is where you measure a new idea or way to sell a product against a control or default that you know works. For example: If we were to test our homepage, we would use the current page as the A or baseline page. Constantly repeat this process for any element on all pages of your site and you will dramatically increase your sites performance.

For a web site it is a way to statistically test two different web pages and see which page converts better.
We would then make a copy of the A page and change something - let's say the image above to a more business-like image. With 50% of the visitors going to each page we are able to get a representitive sample of the site traffic.

If the test page B out performs the current A page we make the B page our new home page - AND CONTINUE TO TEST.

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