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Do you know many companies that can sell their product or service without literature or other supporting materials? The printed word can carry a lot of credibility, so your materials are important tools in your arsenal.
As a result, your prospects can quickly absorb what’s most relevant, make decisions more quickly and move to the next stage.
They convey your brand, speak directly to your prospects, and deliver the right amount of information at the right time.
They convey much of the information your prospects need, but lack the singular focus to be as effective as they could be. Your sales literature and tools don’t support your brand or value proposition – they’re working against you.
Create a free account in our marketing planning and management web app for step-by-step guidance.

Develop your sales tools and literature after you’ve created your brand strategy, corporate identity and messages. The Marketing MO planning app is your behind-the-scenes Chief Marketing Officer, a comprehensive resource that will improve your overall business, whether it’s a consulting practice, start up, or mid-size company. Content marketing does take a long time to do, but it is possible to maximise your time and your budget.  The above four tools should be used by all businesses, both big and small alike. The Click Intelligence way combines search engine marketing best practice, attention to detail, complete transparency and our bespoke search technology that we have developed to give our clients the edge over their competitors.
Rather than inundating a prospect with all of your information at once, break that information into distinct pieces that answer a prospect’s key questions at a specific stage in the process. You may also identify the need for new materials when you write your annual marketing plan.
Like sales literature, your site should support your sales process, deliver valuable information and reinforce your brand.

When tackling any new marketing task, have confidence that we have your back – with the structure and detail you need to get things done right. We believe that the success of our clients goals and ambitions are simultaneously linked to our own success. Plus a single printed piece can reach multiple decision makers when your primary contact passes it along.

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