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The City Tourism Office (CTO) here now eyes more inclusive tourism industry in 2015 by enhancing and improving facilities in existing sightseeing attractions that will also create more livelihood and employment opportunities for residents. She said they are hoping that the tourism industry will employ half of the estimated 60 percent labor force this year in the city.
As part of their strategy, her office will focus on strengthening existing community-based sustainable tourism sites (CBSTs) through promotions.
A total of P30 million required for tourism promotions is yet to be approved by the Sangguniang Panlungsod.
Meanwhile, they are also looking forward to opening what is dubbed a€?diving tourisma€? along Honda Bay in northeastern part of the city, as well as aqua sports at the Puerto Princesa Bay in support to sports tourism. Amurao further sees the need to sustain the increasing demand for agri-products due to food consumption of tourists. In an unofficial tourism statistical report, Puerto Princesa tourist arrivals saw a 6-percent increase, or around 40,000 in 2014 from a figure of 692,982 in 2013. The figure is expected to grow with the expected arrivals of cruise ships in the city, she said, adding that tourist-related establishments have been preparing for this sudden influx.
But what needs more preparation, Amurao added, is the maintenance of the environment which the city is known for worldwide. Although these figures are still low compared to neighbouring ASEAN countries, tourism from China to the Philippines over the last seven years has increased steadily at an average rate of more than 20%.
As China’s economy continues to grow stronger, the outbound Chinese tourism market has become more sophisticated and has moved from regular charter holiday group tours to individual and more upmarket packages.
The world-famous warmth and hospitality of the Filipinos transforms a holiday trip to the Philippines from an ordinary, run-of-the-mill Asian beach tour package to a beautiful, unique and fun holiday memory.

Due to increased accessibility and direct international flights to the Philippine cities of Manila, Cebu and Boracay from Beijing and other cities of China, the Philippines has become a very popular destination for Chinese tour groups in the past seven years. The Philippines is a country rich in tourism resources and the more known destinations in the China market include Manila, Laoag, Vigan, Subic, Tagaytay, Pagsanjan, Puerto Galera, Palawan, Boracay, Cebu, Bohol and Davao. Laoag is the gateway to the northern cities and provinces?Vigan is the only surviving Philippine town with a Spanish-Mexican ambience and, with its 180 preserved historic edifices, is a UNESCO World Heritage Site.
Subic, Tagaytay, Pagsanjan and Puerto Galera are some of the more popular destinations closest to Manila, the capital.
Puerto Galera has nice beaches and dive sites, making it a popular place near Manila to learn diving. Cebu is known for its historical sites, beach resorts, mangoes, guitar and furniture factories, while the island of Bohol is known for its Chocolate Hills, the tarsier monkey (the smallest monkey in the world), the Loboc-Loay River cruise, dolphin and whale-watching around Pamilacan island, and excellent underwater scenery for snorkeling or diving. The smallest aircraft operated by Cathay flying between Xiamen, CN and Manila, PH is a 32S with 158 seats. Hong Kong, HK is the most popular connection for one stop flights between Xiamen, CN and Manila, PH. Nonetheless, she is confident that the promotional strategy will translate to success with the full support of the management. Though the official report is not yet up for release now, she confirmed that no closures of tourist accommodations had been reported in their office as opposed to what critics claim.
And last year, 187,446 mainland Chinese tourists went on holiday to islands in the Philippines, making China the fourth top source of tourism arrivals for the country. The country still has far to go in terms of tourism infrastructure development and security image problems abroad to get a bigger slice of the Chinese market, but the DOT and the Philippine tourism industry has put together a National Tourism Development Plan that will help improve present tourism facilities and services, and increase arrivals for the country in the next five years.

The Philippines as an outbound destination for China is keeping up with these market changes with the Philippine Department of Tourism (DOT) offering new destinations and more upmarket products to maintain growth from this important source of tourism arrivals. This fact is basically because in the past, these are the destinations that have proven themselves to have the capacity to accommodate the size of the Chinese tour groups and the necessary services required by the Chinese outbound market like local mandarin-speaking tour guides, airconditioned buses, local restaurants that sit big groups, etc. The largest aircraft operated by Malaysia flying between Xiamen, CN and Manila, PH is a 330 with 292 seats.
Highlights of the Intramuros tour include Fort Santiago, Casa Manila, San Augustin Church (a UNESCO World Heritage site), Bahay Tsinoy and Manila Cathedral. Aside from leisure holidays, the Philippines has also introduced in the Chinese market special packages and tourism products like honeymoon tours, MICE (meetings, incentives, conventions and exhibitions) packages, diving, golf, adventure tours, historical and study tours, among others.
It also provides the best view to Taal Volcano, the lowest and smallest active volcano in the world.
The islands that compose the province of Palawan boast of some of the best upmarket resorts and fantastic divesites in the Philippines. Pagsanjan is famous for the majestic Pagsanjan Falls where one can enjoy shooting the rapids, a thrilling joyride. In fact, one of the rare underwater UNESCO World Heritage Sites, the Tubbataha Reef National Marine Park, is found within the province. The DOT has also been vigilant in the northern China market against the tour price-cutting wars and so-called zero-based practices of local groundhandlers in other Southeast Asian countries to protect the quality of the Philippine tourism product.

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